SRISHTEE KHANDELWAL
Mumbai
Summary
Results-driven marketing leader with a focus on developing strategic campaigns that enhance profitability and expand market share. Proven expertise in project management, team building, and stakeholder relations, leading to optimized campaign performance. Experienced in fast-paced environments, consistently delivering exceptional results within tight deadlines.
Overview
17
17
years of professional experience
Work History
Marketing Manager
IVY Entertainment Private Limited
Mumbai
06.2023 - Current
- Leading comprehensive marketing strategies for Music, Movies, and OTT platforms.
- Spearheading the "Leading Creators Onboarding" program and growth initiatives to enhance market presence.
- Developing brand-centric marketing strategies and overseeing 360-degree social media management across major platforms (Twitter, Instagram, Facebook, YouTube).
- Liaising with senior leadership to conceptualize and pitch high-impact strategic campaigns.
- Directing external agencies and supervising junior marketing teams to ensure flawless project execution.
Social Lead
Celebfie
10.2021 - 06.2022
- Coordinated celebrity engagements and multi-platform promotional activities to maximize audience reach.
- Designed and implemented social media strategies aligned with core business objectives.
- Analyzed online marketing campaign performance to identify growth opportunities and optimize ROI.
- Authored professional marketing content, including blogs and promotional materials, ensuring brand consistency.
Assistant Manager
T-Series
06.2018 - 09.2021
- Established effective social media strategies featuring viral campaigns, contests, and targeted advertising.
- Managed official social media handles for T-Series, T-Series Apna Punjab, and regional sectors.
- Oversaw advertising budget allocations and analyzed digital performance metrics to refine future initiatives.
- Crafted innovative digital content (GIFs, blogs, memes) and conducted high-profile celebrity interviews and Live Sessions.
Public Relations Manager
Grilled Ideas
06.2015 - 01.2018
Customer Relations Officer (CRO)
Muthoot Finance Pvt. Ltd.
01.2014 - 01.2015
Public Relation Officer
Ratan Ayurvedic Sansthan
01.2011 - 01.2012
Film Critic
Radio Mirchi
01.2010 - 06.2011
Sr. Client Servicing Executive
Ankit Advertising
01.2009 - 06.2010
Education
B.A Hons - Journalism & Mass Communication
DAVV
Indore, M.P.01-2009
Diploma - Graphics & Designing
Indore, M.P.01-2009
Skills
- Digital marketing and campaign management
- Content strategy and brand management
- Advertising and influencer marketing
- Market analysis and event management
- Public relations and community engagement
- Team leadership and collaboration
- Artist and talent management
- Music and film marketing
- Multitasking and communication skills
Languages
Punjabi
English
Hindi
Custom Section
- Public Relations Manager, Grilled Ideas, 2015-06-01, 2018-01-01
- Customer Relations Officer (CRO), Muthoot Finance Pvt. Ltd., 2014-01-01, 2015-01-01
- Public Relation Officer, Ratan Ayurvedic Sansthan, 2011-01-01, 2012-01-01
- Film Critic, Radio Mirchi, 2010-01-01, 2011-06-01
- Sr. Client Servicing Executive, Ankit Advertising, 2009-01-01, 2010-06-01
Timeline
Marketing Manager
IVY Entertainment Private Limited
06.2023 - Current
Social Lead
Celebfie
10.2021 - 06.2022
Assistant Manager
T-Series
06.2018 - 09.2021
Public Relations Manager
Grilled Ideas
06.2015 - 01.2018
Customer Relations Officer (CRO)
Muthoot Finance Pvt. Ltd.
01.2014 - 01.2015
Public Relation Officer
Ratan Ayurvedic Sansthan
01.2011 - 01.2012
Film Critic
Radio Mirchi
01.2010 - 06.2011
Sr. Client Servicing Executive
Ankit Advertising
01.2009 - 06.2010
B.A Hons - Journalism & Mass Communication
DAVV