Travelling
Srishti Chauhan
Marketing Manager | Creative Producer
New Delhi
Summary
Experienced in creating and implementing comprehensive brand strategies that resonate with target audiences. Utilize consumer insights and market trends to effectively position brands in competitive markets. Proficient in transforming marketing strategies into successful outcomes. Strategic in brand storytelling and visual communication, consistently delivering impactful results. Leads teams to develop profitable campaigns and achieve targeted outcomes.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
Fixderma India Pvt Ltd
03.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Brand Manager/Social media
Sassoon Fab Int. pvt. ltd
06.2023 - 02.2024
- Lead end-to-end brand management: from creative direction to product launches, and packaging design.
- Collaborate with cross-functional teams to execute integrated marketing campaigns.
- Create and manage the marketing budget, ensuring efficient allocation of resources, and optimizing ROI.
- Direct photo and video shoots, ensuring alignment with the brand vision.
- Analyze market trends to inform strategic decision-making.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Creative Director / Content Strategist
Burner Digital
12.2022 - 06.2023
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Streamlined creative processes for improved efficiency and team productivity.
- Monitored industry trends to keep creative materials fresh and engaging.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
Assistant Director / Producer
Threads Communications/Backlot films
09.2022 - 11.2022
- Oversaw advertisement shoots from start to finish, ensuring smooth planning and execution.
- Contributed to crafting persuasive client pitches, showcasing the agency's unique strengths.
- Managed production processes efficiently, consistently exceeding client expectations.
- Worked and produced advertisements for brands like Hyundai, MRF & Pexalon.
Producer
Frizzon Productions
09.2020 - 09.2022
- Produced video content for prestigious brands and institutions such as the Harvard Business Review, Emeritus, the National University of Singapore, the Indian Business School, and the Indian Institute of Management.
- Served as the primary liaison for clients, ensuring seamless communication and collaboration.
- Conducted thorough reviews of storyboards, voice-overs, and final edits to maintain quality standards.
- Continuously improved workflow efficiency by identifying bottlenecks in production processes and implementing solutions.
Editorial Intern
sadhna Prime News
07.2017 - 07.2018
- Conducted interviews and gathered information for news stories.
- Assisted with administrative tasks to ensure smooth newsroom operations.
- Selected and prepared images for stories and articles.
- Supported the editorial team with research, fact-checking, and content organization for optimized reader engagement.
- Enhanced editorial content by proofreading and editing articles for grammar, style, and clarity.
Freelance Videographer
GoPaisa.com
01.2017 - 06.2017
- Produced engaging video content tailored to GoPaisa.com’s online platform.
- Collaborated with the marketing team to ensure video content aligns with brand messaging.
- Managed project timelines and deliverables to meet deadlines.
- Filmed live events and promotional videos, capturing memorable moments for a wide array of clientele.
Education
Master of Arts - Film & Television Production
Amity University
Noida, India 04.2018 - 01.2020
Bachelor of Arts - Mass comm. & Journalism
Sharda University
04.2015 - 01.2018
Diploma - Filmmaking
Delhi College of Photography
01.2017 - 01.2018
Diploma - Creative Writing
British Council
01.2016 - 01.2017
Skills
Social media marketing
Digital marketing
Social media platforms
Budgeting and allocation
Marketing campaign development
Brand promotion
Strategic planning
Creative direction
Websites
Interests
Sneakers
Music
Timeline
Marketing Manager
Fixderma India Pvt Ltd
03.2024 - Current
Brand Manager/Social media
Sassoon Fab Int. pvt. ltd
06.2023 - 02.2024
Creative Director / Content Strategist
Burner Digital
12.2022 - 06.2023
Assistant Director / Producer
Threads Communications/Backlot films
09.2022 - 11.2022
Producer
Frizzon Productions
09.2020 - 09.2022
Master of Arts - Film & Television Production
Amity University
04.2018 - 01.2020
Editorial Intern
sadhna Prime News
07.2017 - 07.2018
Freelance Videographer
GoPaisa.com
01.2017 - 06.2017
Diploma - Filmmaking
Delhi College of Photography
01.2017 - 01.2018
Diploma - Creative Writing
British Council
01.2016 - 01.2017
Bachelor of Arts - Mass comm. & Journalism
Sharda University
04.2015 - 01.2018
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