SRISHTI GIDWANI SURI
Summary
Collaborative Key Account Manager and Marketing Coordinator with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts with new techniques of marketing .Self-motivated and strategic team leader with robust background in customer relationship management. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
Head Operations & Marketing
Assetdeals, Real Estate Firm
04.2020 - 12.2022
- Operations: Managing the everyday operations and managing a team of close to 75 people
- HR: Leading the HR vertical with a team of 4 people, maintaining all the generalist role plus the overlooking of payroll management
- CRM: Managing the CRM operations, managing the customer query and resolving it through meeting both the ends - the builder and the client end
- Marketing / Vendor Management: Taking care of the marketing as a whole – brand marketing and performance marketing, with the right mix to be set out of a new project launch
- Organizing the events for the promotional branding of the company
- Accounts: Managing the overall accounting part, invoicing and GST.
Relationship & Marketing Manager
Asset Deals , Real Estate Firm
06.2018 - 03.2020
- Managing the day-to-day operations of the office
- Managing a team of close to about 20 people which includes the team of all varied backgrounds right from HR to sales at all levels
- Looking after the timely and cost effective Marketing Activities according to the project / developer we are marketing Performance Marketing :
- Digital Marketing -Google PPC
- Social Media Marketing – Facebook, Instagram, LinkedIn Brand Marketing - Social Media Management Outdoor Marketing- Boards/Hoardings SMS/WhatsApp Marketing PR Activities
- Negotiating and being in touch with the developer RM' s for the best marketing deals that could fetch us more revenue and in turn more sale
- Maintaining all the data points and analyze the best possible marketing technique
- Optimization of the sales resources and maintenance of the proper pipeline between the lead generation and closure of the deal.
Key Accounts Manager
Make My Trip
07.2016 - 11.2017
- Designation: Senior BDM) – Make My Trip (16 Months)
- Roles and Responsibilities:
- Account management: Handling two brands (Make My Trip and Goibibo) April 2017 onwards post the merger between MakeMyTrip and Ibibo group
- Management of complete life cycle of hotels by constantly being in touch with the hoteliers through calls and by meeting them once in a quarter and ensuring their growth and maintenance of the gross profitmargins
- Always ensuring inventory (number of rooms) levels exceed demand, maintaining rate competitiveness, following up on expiring contracts, negotiating, up-selling, cross-selling for generating revenue from the existing accounts & securing market deals and merchandising all deals on the website
- Work across cross functional teams (Product, Technology, Marketing, Finance etc.) within the organization for maintaining the promotions, rankings, content and other related activities for the hotel’s popularity on the website.
Project Account Manager
Oyster Connect
01.2016 - 07.2016
- Oyster Connect (6 Months)
- Engagement with Industry Experts and Students, to analyze the challenges that may occur in the course of the projects undertaken
- Fixing the challenges proactively by coming up with the best possible methodologies and strategies to
- Make the project a successful venture
- Establishing OysterConnect.com as the one of the best Live Project Partner amongst the SMEs &
- Top companies.
Education
On-the-job Training Reliance Trends On The Job Training - undefined
Masters - Retail Management
Birla Institute of Management, Delhi University, Moti lal Nehru College
B.com (Hons) - Fist
Manav Sthali School
12th - undefined
Boards CBSE
Skills
Relationship Management
Strategic Business Planning
Client acquisition, servicing & retention
Proficient in MS Excel and Word
Key account management
Social media marketing
People Management
Timeline
Head Operations & Marketing
Assetdeals, Real Estate Firm
04.2020 - 12.2022
Relationship & Marketing Manager
Asset Deals , Real Estate Firm
06.2018 - 03.2020
Key Accounts Manager
Make My Trip
07.2016 - 11.2017
Project Account Manager
Oyster Connect
01.2016 - 07.2016
On-the-job Training Reliance Trends On The Job Training - undefined
Masters - Retail Management
Birla Institute of Management, Delhi University, Moti lal Nehru College
B.com (Hons) - Fist
Manav Sthali School
12th - undefined
Boards CBSE