Adobe Captivate
SRISHTY ROF Ananda
Senior Content Developer
Gurgaon
Summary
Wish to acquire a good position in the content Industry that fully utilizes my knowledge and abilities. Creative Content Developer with 9 years of experience producing copy for online presentation. Develops schedules of thematic content for publishing, researching and authoring engaging materials to drive web traffic and increase company visibility. Passionate writer crafting targeted pieces to maximize impact on consumers.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Web Content Writer
Navodaya times (Punjab Kesari Group)
New Delhi
- Edited news for the app, prepared questions for interviews of Indian celebrities like Ranbir Kapoor and Kangana Ranaut.
- Involved in creating the lifestyle news from the scratch.
- Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
- Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
- Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
- Communicated with clients via phone and e-mail, conducting in-depth research during client interviews to determine proper writing tone and style according to client needs.
IT Content Writer (English)
Suntec Web Services Pvt Ltd
Delhi
10.2016 - 06.2018
- Product description for e-commerce websites like Amazon and e-Bay.
- Strategized website content for overseas clients like knifecountryusa.com and razatrade.com
- Researched and wrote high-quality SEO blogs, technical articles, and engaging one-liners for Instagram post for overseas clients like Rugpal.com
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Completed thorough research into assigned topics.
Content Writer /Strategist
Aanya Enterprises
Gurgaon
01.2021 - 10.2022
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Strategized contents for marketing promotions, which can lead to more business for the organization.
Senior Content Developer
NIIT
Gurgaon
10.2022 - Current
- Applied use of softwares like Adobe Captivate, Storyline, Rise 360 to create e-learning courses.
- Populated contents to create an interactive learning experience for learners.
- Strategized content, build logical understanding of content, developed storyboard to create an impactful story for learners.
- Worked closely with the SMEs (Subject Matter Experts) to generate high-quality output for the organization.
- Applied current editing and photography tools to tell great stories.
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Researched keywords using various online tools like adwords to create trendy and powerful output.
Education
Certificate - Spanish Language And Literature
Instituto Hispania
New Delhi 06.2011 - 01.2012
Workshop In TV Anchoring - Media
Aajtak
Noida 12.2013 - 01.2014
10th (Matriculation) - 10th Board (CBSE)
St. Xavier's
Muzaffarpur, Bihar 04.2007 - 05.2008
10+2th - Commerce
St. Xavier's
Muzaffarpur, Bihar 06.2008 - 03.2010
Graduate - Russian (Hons)
Jawaharlal Nehru University (JNU)
New Delhi 08.2010 - 04.2013
PG Diploma - Mass Communications
Bhartiya Vidya Bhawan
New Delhi 08.2014 - 04.2015
Skills
Promotional marketing and advertising
Additional Education
- Spanish language, 2011, Instituto Hispania, Hauz Khas, Main Market, New Delhi
- Turkish Language, New Delhi
- TV Anchoring
Personal Information
Date of Birth: 04/25/1993
Extracurricular Activities
Performed in International Cultural Seminar on Lomonosov organized by Russian center, JNU, New Delhi. Singing performance in Russian language on 45th Anniversary of Russian center, JNU, New Delhi. Done a workshop in Dance. Participated in silk route conference organized in JNU, New Delhi.
Projects
Amazon Writing, Responsible for creating templates, headings, bullet points, inserting keywords, descriptive paragraphs while maintaining the 300 words per description. eBay Writing, Accountable for creating eBay templates, using various SEO tools to find appropriate keywords, pitching-in immediate sales related content. Storyboard writing, Responsible for creating storyboard templates, adding script and writing the dialogue and sketch of the story. Blog Writing, Writing short and long Blogs with provided keywords and inserting relevant images after modification in paint and Adobe Photoshop SEO&SMO Optimization, Finding accurate keywords from the search engine tools like adwords and keywordtool.io and creating social media posts. Digital Marketing, Scheduling posts on various social media platforms like Facebook, Twitter, Instagram and Pinterest according to the time zone of different countries. Product Description Writing, Responsible for writing various product descriptions to be uploaded on e-commerce websites. Each line should be informative, short and contain proper keyword density. Editing, Accountable of proofreading, and editing the copies of inters and content writers. Creating News, Responsible for preparing news from live shows of news channels. Interviewing, Responsible for preparing questions for celebrities and politicians for film promotions and political campaigns. Photoshop, In-charge of photoshopping real life images provided by photographers to-be inserted on stories created by writers. Uploading, Accountable for uploading stories on CMS with the perfect 'tags' and photoshopped images. Creating online courses, Responsible for developing online courses for IQVIA Multiple software handling, Responsible for using various AI tools and software like Reals, Adobe Captivate, Articulate Storyline and Rise 360 Content Strategy, Accountable for effort estimation for new project development Timeline creation for project delivery
Additional Information
Easy to adapt attitude in any environment
Software
Articulate Storyline
Rise 360
Interests
Creative activities
Reading
Writing
Blog writing
Traveling
Community services
Timeline
Senior Content Developer
NIIT
10.2022 - Current
Content Writer /Strategist
Aanya Enterprises
01.2021 - 10.2022
IT Content Writer (English)
Suntec Web Services Pvt Ltd
10.2016 - 06.2018
PG Diploma - Mass Communications
Bhartiya Vidya Bhawan
08.2014 - 04.2015
Workshop In TV Anchoring - Media
Aajtak
12.2013 - 01.2014
Certificate - Spanish Language And Literature
Instituto Hispania
06.2011 - 01.2012
Graduate - Russian (Hons)
Jawaharlal Nehru University (JNU)
08.2010 - 04.2013
10+2th - Commerce
St. Xavier's
06.2008 - 03.2010
10th (Matriculation) - 10th Board (CBSE)
St. Xavier's
04.2007 - 05.2008
Web Content Writer
Navodaya times (Punjab Kesari Group)
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