SRIVIDHYA B
Chennai
Summary
Results-driven Manager with 15 years of experience leading complex projects and cross-functional teams across healthcare, consumer goods, and technology sectors. Proven ability to drive strategic initiatives, optimize processes, and maximize team performance to achieve business objectives. Expertise in market research, branding, product positioning, and customer acquisition, with a track record of increasing revenue and expanding market share. Adept at aligning project goals with business strategy, leveraging data-driven decision-making and marketing analytics to deliver measurable results. Skilled in Agile methodologies, stakeholder collaboration, and enterprise integration, ensuring seamless execution of high-impact projects.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager - Global Products and Services
Contiem Pvt Ltd
04.2024 - Current
- Led multi-disciplinary teams across professional services and marketing, aligning business goals with execution strategies.
- Defined and implemented Agile processes, optimizing project delivery and team collaboration.
- Directed the development and execution of marketing strategies, including website development, email campaigns, and social media management.
- Spearheaded company website redesign, improving user experience, functionality, and brand positioning.
- Managed digital marketing initiatives, enhancing brand visibility and engagement through email campaigns and social media optimization.
- Drove execution of multiple customer-facing projects, achieving key performance metrics in time, cost, and quality.
- Led enterprise and IT integration projects, workflow automation, and custom application development.
- Conducted business analysis, translating customer needs into prioritized Agile backlogs and actionable requirements.
- Oversaw Agile project management activities, including sprint planning, backlog grooming, risk management, and stakeholder communication.
- Established key business strategies, increasing profitability, revenue, and operational efficiency.
- Built and nurtured strong client relationships, ensuring project success and uncovering new business opportunities.
- Integrated AWS cloud infrastructure, improving performance, scalability, and security.
Manager- Client Success
Verticurl Marketing
04.2022 - 08.2023
- Led cross-functional teams in the successful planning, execution, and delivery of projects, including software development, infrastructure upgrades, and system integrations
- Managed project budgets ranging from $1M to $5M, ensuring efficient resource allocation and cost control throughout the project lifecycle
- Developed and maintained comprehensive project plans, schedules, and scope documents, fostering clear communication and alignment among stakeholders
- Implemented Agile methodologies, resulting in a 20% increase in project delivery speed and improved adaptability to changing business needs
- Facilitated daily stand-up meetings, sprint planning sessions, and retrospective meetings to promote transparency, communication, and continuous improvement
- Support growth and retention of client relationships through annual and quarterly planning
- Prepared and presented QBR by analyzing client data to identify areas of improvement and develop strategies to increase client success and satisfaction
- Have working knowledge in leading Marketing Technology platforms - Marketo, Adobe Campaign, and Salesforce Marketing Cloud
- Have experience working as a business analyst with marketing automation process and strategies
- Led Customer Data Platform implementation, expansion, and run-operate projects and engagements, helping customers successfully implement CDP and activate best in class use cases leading to global CDP adoption within their organizations
- Have extensive experience in writing SOW, RFP documents
- Conducted risk assessments and implemented mitigation strategies, reducing project risks by 30% and enhancing overall project success rates
- Mentored and coached junior project managers, enhancing their project management skills and contributing to team growth.
Project Manager
Cindrel Systems Pvt Ltd
01.2019 - 04.2022
- Delivered end-to-end project management for product development initiatives, collaborating closely with cross-functional teams including engineering, design, marketing, and QA
- Defined project scope, objectives, and requirements, ensuring alignment with product roadmaps and business objectives
- Developed and maintained detailed project plans, schedules, and resource allocation strategies, ensuring on-time and on-budget project deliveries
- Implemented Agile methodologies to streamline project workflows, resulting in a 20% improvement in project delivery efficiency
- Facilitated regular status meetings, sprint planning sessions, and retrospectives, promoting transparency, communication, and continuous improvement
- Worked closely with product owners and stakeholders to prioritize feature backlogs and make informed decisions based on project progress and customer feedback
- Implemented effective risk management strategies, proactively identifying and mitigating potential project risks
- Monitored project progress and reported key metrics, aiding in informed decision-making and continuous improvement.
Customer Success Project Manager
MAGNISS ASIA PACIFIC PTE LTD
01.2015 - 01.2019
- Assisted the IT Project Manager in planning and executing projects, ensuring adherence to project timelines, budgets, and quality standards
- Tracked project progress and reported key performance indicators to stakeholders, facilitating informed decision-making and project adjustments
- Managed vendor relationships, negotiated contracts, and ensured timely delivery of external project deliverables
- Coordinated project communication and documentation, maintaining accurate project records, and ensuring effective knowledge sharing among team members
- Interfaced with clients and gained understanding of requirements/processes through meetings and discussions
- Designed ideas and user experience based on functional requirements and socialize with the teams
- Brainstormed ideas with various teams and provided subject matter expertise and guidance to implement those ideas in the most comprehensive ways
- Identified, developed, and executed data analysis to uncover areas of business opportunity
- Reviewed and edited requirements, specifications, business processes, and recommendations related to proposed solution
- Performed research in the relevant areas of business, technology, and ideate new concepts, functions, design
- Built new reports/dashboards to enable emerging business use cases.
Relationship Executive
Apollo Hospitals
07.2013 - 12.2014
- Collaborated with leadership team, clinical teams, vendors, and technical staff to ensure successful project implementation, testing, and training
- Supported the Healthcare Project Manager in organizing resources, scheduling tasks, and tracking project progress for various healthcare process improvement projects
- Assisted in the identification and resolution of project issues, ensuring timely communication and resolution
- Maintained accurate project documentation and records, ensuring compliance with hospital and regulatory standards
- Helped and coordinated the team for Health talks, Camps, including the Cancer Conclave
- Made monthly analysis of data comprising information based on the doctors/departments/colleagues/external doctors/branch and submitted the reports to the senior leadership team
- Monitored project progress and reported key performance indicators to senior management, facilitating informed decision-making and project adjustments
- Managed communication flow among project team members and stakeholders, maintaining transparency and alignment throughout projects.
Catalog Associate
Amazon
10.2011 - 08.2012
Business Analyst
Cindrel Infotech Pvt Ltd
12.2009 - 09.2011
Technical support officer
HCL Technologies
04.2009 - 12.2009
Education
Master of Business Administration - Human Resource Management
University of Madras
01.2010
Bachelor of Commerce - Marketing
Stella Maris College
01.2008
Skills
- Project Management
- Agile Project Management
- Scope Definition and Management
- Budgeting and Resource Allocation
- Financial Management
- Stakeholder Communication
- Risk Management
- Team Leadership and Coaching
- Vendor Management
- Business strategy
- Budgetary governance
- Data analytics
- Change management
- Policy development
Certification
- AWS Certified Cloud Practitioner
- Certified ScrumMaster (CSM) | Scrum Alliance
- Blueconic Partner Fundamentals | Blueconic Academy
- Business Analysis & Process Management | Coursera
- Marketing Analytics Foundation | Meta Experience
Tools Expertise
- Salesforce
- Lead squared
- Asana
- Monday.com
- Jira
- Teamwork
- Trello
- Smartsheet
- Wrike
- Zoho
- Confluence
Timeline
Senior Manager - Global Products and Services
Contiem Pvt Ltd
04.2024 - Current
Manager- Client Success
Verticurl Marketing
04.2022 - 08.2023
Project Manager
Cindrel Systems Pvt Ltd
01.2019 - 04.2022
Customer Success Project Manager
MAGNISS ASIA PACIFIC PTE LTD
01.2015 - 01.2019
Relationship Executive
Apollo Hospitals
07.2013 - 12.2014
Catalog Associate
Amazon
10.2011 - 08.2012
Business Analyst
Cindrel Infotech Pvt Ltd
12.2009 - 09.2011
Technical support officer
HCL Technologies
04.2009 - 12.2009
Bachelor of Commerce - Marketing
Stella Maris College
Master of Business Administration - Human Resource Management
University of Madras
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