Srivyshnavi Maganti

Work History

Marketing Analyst

AndiamoUsa

Austin, TX

05.2024 - 08.2024

Successfully implemented multi-channel marketing strategies, driving a 150,000+ increase in social media impressions and generating 200+ qualified leads for client events
Partnered with cross-functional teams and Marketing Executives to align field marketing efforts with sales objectives, enhancing client demand and contributing to revenue growth
Demonstrated strong organizational and time-management skills by effectively managing marketing initiatives across diverse locations and schedules in dynamic environments.
Utilized CRM tools to monitor lead nurturing processes, ensuring timely follow-up actions were taken by appropriate team members.

Product Specialist

Darwinbox LTD

Hyderabad

10.2020 - 07.2023

Directed end-to-end implementation processes, ensuring seamless integration of solutions for over 20 clients
Tailored onboarding strategies to align with each client’s operational requirements, ensuring optimal system setup and user satisfaction
Managed and resolved over 50 client queries using Jira, liaising with product development and DevOps teams to address complex challenges
Consistently prioritized client needs, achieving timely resolutions and minimizing service disruptions
Acted as the primary client liaison, delivering exceptional customer service by addressing inquiries and resolving technical issues efficiently
Received ongoing recognition for responsiveness and ability to build long-term client trust
Partnered with DevOps, Product, and Engineering teams to develop and implement tailored solutions, ensuring alignment between product capabilities and client goals
Delivered tailored product training programs, increasing user adoption rates by empowering client teams to maximize solution benefits
Organized workshops and created resource materials to ensure smooth transitions and knowledge retention
Facilitated API configuration and integration of third-party applications, enabling seamless data flow across systems
Addressed technical challenges through close collaboration with client IT teams and internal developers
Established structured feedback mechanisms, gathering client insights to drive continuous product enhancement
Collaborated with development teams to deliver updates that better aligned with customer requirements.

Junior Analyst

Nielsen Sports

Bangalore

10.2020 - 05.2021

Data Collection & Statistical Analysis: Collected and interpreted large datasets to identify key patterns and trends, guiding strategic decision-making and improving operational efficiency
Performance Optimization: Analyzed performance metrics to uncover improvement areas and implemented optimization strategies that enhanced workflow effectiveness
Insights & Strategy Development: Leveraged statistical modeling to derive actionable insights, contributing to the creation of data-driven strategies that bolstered team and organizational performance
Key Achievements:
Recognition for Excellence in Client Support: Received multiple commendations from clients and internal stakeholders for consistent excellence in support quality, showcasing strong client focus and adaptability to their needs
Increased Query Resolution Efficiency by 50%: Actively managed and resolved over 50 Jira queries, working closely with DevOps to solve complex client issues and ensuring high service standards
PROJECTS&CONTRIBUTIONS
Port Authority of NY & NJ Data Analysis
Trend Analysis and Forecasting: Conducted in-depth analysis of historical transportation data using Excel and Power BI to identify passenger volume patterns and peak usage times
Machine Learning Model Development: Built a predictive machine learning model achieving 95% accuracy, enabling the Port Authority to forecast daily bus departures and passenger counts accurately
Predictive Insights: Provided critical insights for the Port Authority, including an accurate forecast for 129,000 passengers on a specific day, aiding in capacity planning and resource allocation
Optimization of Operational Efficiency: Offered data-driven recommendations to optimize bus schedules and staffing needs, reducing wait times and improving service quality
Data Visualization: Designed intuitive Power BI dashboards that visualized key metrics and trends, enhancing stakeholder accessibility to real-time data insights
Data Analytics for Supermarket Profit Management (Tesco)
Real-Time Dashboard Development: Created an interactive profit monitoring dashboard that updates in real-time, empowering over 50 store managers with timely financial insights for effective decision-making
Profitability Analysis: Conducted comprehensive data analysis to identify critical revenue-impacting factors, such as inventory turnover, sales by category, and pricing strategies, that directly influenced store profits
Strategic Reporting and Recommendations: Generated detailed reports for senior management, outlining data driven strategies to improve profit margins by addressing underperforming areas and capitalizing on high-margin opportunities
Optimization of Profit Margins: Formulated actionable insights that helped Tesco boost overall profitability across 25 branches, focusing on factors like optimized inventory levels and pricing adjustments
Identification of Missed Opportunities: Analyzed revenue data to highlight potential growth areas, allowing management to implement targeted actions and drive profitability improvements
Enhanced Data Accessibility: Developed user-friendly dashboards, making complex data more accessible to nontechnical users and ensuring insights were easily actionable by branch managers and executive

Summary

Overview

Work History

Marketing Analyst

Product Specialist

Junior Analyst

Education

Master of Science - Business Analytics

MBA - Business Administration, Business Analytics

Bachelor’s - business administration

Skills

Timeline

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