Figma
Hi, I’m
Sriya Singh
Copywriter
Mumbai,MH
Summary
I’m a creative leader who lives, breathes, and eats the internet; constantly tuned into culture, trends, and conversations that shape how brands show up today.
With 7+ years of experience building brands, campaigns, and teams across agencies and corporate, I blend storytelling, strategy, and leadership to turn briefs into ideas that build both brands and belief.
When things fall apart, I help design because I believe great work shouldn’t. Collaboration is my core, creativity my fuel, and consistency my north star.
Now looking to lead client partnerships, mentor teams, and craft work that creates both cultural and business impact.
Overview
7
years of professional experience
4
Languages
Work History
Hinduja Global Solutions
Copy Manager
04.2025 - 10.2025
Job overview
- Spearheading creative and brand strategy across multiple Hinduja Group entities.
- Partner directly with leadership to define positioning, campaign ideas, and brand tone.
- Lead 360° marketing narratives across digital, social, influencer, and pitch ecosystems.
- Mentor cross-functional creative teams; establish review and workflow systems for consistent creative excellence.
- Own client strategy, presentations, and feedback; translating vision into actionable creative outcomes.
- Pitched in on proposals and marketing initiatives.
FoxyMoron (Zoo Media)
Copy Supervisor
10.2024 - 03.2025
Job overview
- Led creative communication for brands like Irth by Titan, Ponds Men, Castrol Activ, Schwarzkopf Professional, Fastrack Bags, and more.
- Managed a 9-member writing team, driving cohesive storytelling and campaign development.
- Strengthened client partnerships through strategic thinking and presentation leadership.
- Partnered with design and strategy to deliver culturally relevant, idea-led campaigns.
McCann Worldgroup
Sr. Creative Resource
11.2023 - 10.2024
Job overview
- Created integrated campaigns for Air India, Bangur Cement, Hero, Dabur, Lloyd, Rajnigandha, and more.
- Conceptualized and wrote the Bangur Anthem, approved in the first go for its clarity and emotional depth.
- Collaborated with planning and account teams to align creative storytelling with brand goals.
- Mentored junior writers and supported high-level client presentations.
Moshi Moshi
Sr. Content Writer
12.2022 - 11.2023
Job overview
- Built 30+ brands from scratch — defining strategy, positioning, tone of voice, and go-to-market communication.
- Led a 4-member content team, managing launches and long-term brand ecosystems.
- Translated business objectives into compelling brand narratives and campaign routes.
- Strengthened client trust through strategic recommendations and presentation-led storytelling.
Bornhi Digital
Copywriter
05.2022 - 11.2022
Job overview
- Developed communication for Instax India, Nike Rise Camp, Toothsi Aligners, and India Shelter Finance.
- Contributed to winning pitches through creative decks and concept storytelling.
- Delivered campaign, digital, and web content aligned to brand identity.
Arkihive
Copywriter
01.2019 - 05.2022
Job overview
- Conceptualized and executed brand content for real estate and design clients.
- Drove engagement through storytelling and visual alignment across platforms.
- Conducted thorough research to inform content creation, resulting in high-quality deliverables that resonate with target audiences.
- Optimized website content through SEO best practices, improving organic search visibility and driving traffic growth.
Education
Veer Surendra Sai University of TechnologyOdisha
Bachelors In Architecture from Architecture
04.2001
Skills
Creative Strategy & Copywriting (ATL, Digital, Films)
Additional Information
Strategic Thinker
Empathetic Leader
Confident Presenter
Detail-Oriented
Collaborative
Culturally Curious
Software
Photoshop
Illustrator
Timeline
Copy Manager
Hinduja Global Solutions
04.2025 - 10.2025
Copy Supervisor
FoxyMoron (Zoo Media)
10.2024 - 03.2025
Sr. Creative Resource
McCann Worldgroup
11.2023 - 10.2024
Sr. Content Writer
Moshi Moshi
12.2022 - 11.2023
Copywriter
Bornhi Digital
05.2022 - 11.2022
Copywriter
Arkihive
01.2019 - 05.2022
Veer Surendra Sai University of Technology
Bachelors In Architecture from Architecture
04.2001