Sriya Singh

• Oversaw all brand function strategies, leading full marketing stack across diverse teams.
• Developed impactful brand partnerships that enhanced cultural relevance and strengthened market position. Directed Meta performance marketing operations, aligning creatives to exceed ROAS targets of 2%+.
• Supervised PR initiatives and experiential events, crafted 360° product launch strategies, promoted community engagement initiatives focused on converting customers into dedicated brand advocates.
• Managed website UX and communication design to ensure cohesive brand expression across channels.
• Managed marketing across 360 degree of overall branding.

• Provided independent consulting services to select FMCG and digital-first brands for strategic marketing initiatives.
  Guided brand teams on effective positioning and campaign strategies that translate business goals into actionable plans.
• Created cohesive integrated marketing narratives across digital, social media, and influencer landscapes for freelance projects.
• Facilitated pitch development for agency partners by crafting high-quality proposals and engaging creative decks.
• Purposefully used career break to deepen insights into performance marketing, D2C brand development, and founder-driven growth models.

• Created integrated campaigns for Air India, Bangur Cement, Hero, Dabur, Lloyd, Rajnigandha, Irth by Titan, Fastrack, and more.
• Conceptualized and wrote the Bangur Anthem, approved in the first go for its clarity and emotional depth.
• Collaborated with planning and account teams to align creative storytelling with brand goals.
• Mentored junior writers and supported high-level client presentations.

• Delivered campaign, digital, and web content aligned to brand identity.Built 30+ brands from scratch — defining strategy, positioning, tone of voice, and go-to-market communication. Worked on brands like Nike, Instax India to work on their marketing strategies.
• Led a 4-member content team, managing launches and long-term brand ecosystems.
• Translated business objectives into compelling brand narratives and campaign routes.
• Strengthened client trust through strategic recommendations and presentation-led storytelling.

Conceptualized and executed brand content for real estate and design clients.
Drove engagement through storytelling and visual alignment across platforms.
Conducted thorough research to inform content creation, resulting in high-quality deliverables that resonate with target audiences.
Optimized website content through SEO best practices, improving organic search visibility and driving traffic growth.