Srushti Helwande

• Conducting keyword research and mapping.
• Optimizing blogs and web pages for better performance.
• Monitoring Google Analytics reports closely, with a focus on GA4, and optimizing traffic and traffic sources.
• Implementing image optimization techniques.
• Managing keyword ranking strategies.
• Creating backlinks through off-page optimization, leveraging editorial contacts for enhanced link building.
• Devising campaign strategies and overseeing campaign management.
• Engaged in campaign planning and calendar preparation for execution.
• Utilizing the GUPSHUP tool for campaign execution.
• Developing Chatbot functionalities and enhancing customer 360 experience.
• Creating workflow user journeys tailored for various scenarios.
• Analyzing and reporting on campaign performance.
• Evaluating campaigns based on metrics and finalizing subsequent campaign strategies accordingly.

• On Page and Off Page Promotional Activities.

Social Media Promotion Activities to Increase Visibility of the Product and Services.

• Tracking Leads and Traffic through Google Analytics.
• Technologies: HTML, CSS, JavaScript Tools: Google Webmaster, Google Analytics.
• Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, Images optimizationOff Page Optimization:
• Directory Submission, Press Releases Blog Submission, Social Bookmarking, PPT/Video/Doc Sharing, Article Submission, Forum Link Building
• Optimize copy and landing pages for search engine marketing

• On Page and Off Page Promotional Activities.
• Lead Generation through Various Platforms like LinkedIn, Xing, Paid/Free PR sites.
• Social Media Promotion Activities to Increase Visibility of the Product and Services.
• Maintained strong social media and brand presence across LinkedIn, Google Plus, Xing, Facebook and Twitter.
• Tracking Leads and Traffic through Google Analytics.
• Technologies: HTML, CSS, JavaScript Tools: Google Webmaster, Google Analytics.
• Directory Submission, Press Releases Blog Submission, Social Bookmarking, PPT/Video/Doc Sharing, Article Submission, Forum Link Building

• Preparing URLs according to keywords.
• Preparing meta Title, Meta keywords, meta description & meta tags.
• Preparing H1, H2, H3 as per keywords & page.
• The client follows up with a phone or mail.
• Optimization of URLs & images.
• Putting keywords to improve PR & web Traffic.
• Managing keywords ranking reports & coordinating with clients.
• Analyze weekly google analytic report.
• Worked on HTML,PHP,Wordpress & Shopify Software’s.