Srushti Sorathiya
Product Manager
Mumbai,MH
Summary
Diligent Product Manager offering 5 years of success in the pharmaceutical industry in Sales and Marketing roles. As a Marketeer, highly attuned in developing product development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work History
Product Manager- Hematology Oncology
Emcure Pharmaceuticals
05.2024 - Current
- Managed product lifecycle of Bone Marrow Transplant portfolio for power brands like Emtreo (Treosulfan).
- Continuously monitored customer by conducting Surveys to gather insightful data to determine changing landscape of BMT space.
- Developed comprehensive go-to-market strategies.
- Collaborated with cross-functional teams to address the need gaps with internal teams and to better address needs of external market.
- Liaised with clients and/or external agencies to better understand business needs and current market landscape.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Spearheaded collaboration between Medical and Training Team to plan and execute Training for highly-focused science-driven BMT team.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Entrusted with responsibility for a special project, focusing on all Super Speciality Division Products (Nephrology, Hematology and Oncology) for Nepal.
Product Manager- Nephrology
Zydus Group
10.2021 - 04.2024
- Designing and implementation of strategy for assigned Brands for Renocrit (Erythropoetin) & Oxemia (Desidustat- 1st mover molecule/Brand in India)
- Ensuring target achievement with profitable growth
- Budget targeting, phasing and forecasting
- Ensuring brand growth by realigning focus on key accounts and focus on generation of prescriptions
- Engaging KOLs in National and Regional Conferences and CMEs
- Customer Profiling for Dialysis Centres for a focused approach towards strategy
- Ensuring cross-functional collaboration for deliverables by Internal and External Stakeholders.
Area Business Manager – Oncology
Intas Pharmaceuticals
03.2020 - 10.2021
- Sales development & promotional marketing of cancer therapy products amongst Oncologists and Hematologists in Ahmedabad.
- Implementation of marketing and promotional activities (CME’s, RTM’s).
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability. (Gujarat Hematology Group Meetings).
- Facilitating patient education camps in hospitals and clinics (Caring for Caregivers).
- Facilitating the process of successful product launch in the territory (Launch of Axitinib & Dasatinib).
- Identifying target doctors for the new and existing products.
- Conducting competitor profiling for identifying threats and opportunities
Summer Intern- Hernia Repair Devices & Consumables
Healthium Medtech
04.2019 - 05.2019
- In-depth Market Research Study for Hernia Mesh Market in India
- Prepared an in-depth report on Go-to-Market Strategy for Market Penetration of Hernia Meshes in Domestic Market
Clinical Physiotherapist / Jr. Lecturer
Pioneer College of Physiotherapy
02.2017 - 05.2018
- Managed acute and chronic conditions with full understanding regarding complex therapy needs.
- Tested and measured patients' strength, motor development and function, sensory perception, functional capacity and respiratory and circulatory efficiency.
- Reduced recovery times by utilizing evidence-based practices in the delivery of physiotherapy services.
Intern
Shree Krishna Medical Hospital
10.2015 - 04.2016
- Attended, conducted assessment and provided physical therapy treatments for patients in OPD, IPD & ICU for Pediatric and Geriatric conditions of General Medical & Surgical, Cardio-Pulmonary, Musculo-skeletal and Neurological origin
Education
PGDM-HCM -
Goa Institute of Management
Goa 01.2018 - 01.2020
Bachelor of Physiotherapy -
Sardar Patel University
Karamsad, India 01.2011 - 01.2016
Skills
Research and trend analysis
Awards
- Award for turnaround performance for FY 2020-21, Intas Pharmaceuticals, 01/01/21
- Award for Best Pillar Brand 2023- Cluster 3 (Renocrit)
- Award for Best Pillar Brand 2022- Cluster 3 (Renocrit)
Timeline
Product Manager- Hematology Oncology
Emcure Pharmaceuticals
05.2024 - Current
Product Manager- Nephrology
Zydus Group
10.2021 - 04.2024
Area Business Manager – Oncology
Intas Pharmaceuticals
03.2020 - 10.2021
Summer Intern- Hernia Repair Devices & Consumables
Healthium Medtech
04.2019 - 05.2019
PGDM-HCM -
Goa Institute of Management
01.2018 - 01.2020
Clinical Physiotherapist / Jr. Lecturer
Pioneer College of Physiotherapy
02.2017 - 05.2018
Intern
Shree Krishna Medical Hospital
10.2015 - 04.2016
Bachelor of Physiotherapy -
Sardar Patel University
01.2011 - 01.2016
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