Sruthi Sreenivasan
Bangalore
Summary
Experienced professional writer and strategist with a strong creative background and 4 years of industry experience. Proficient in diverse content niches and a deep understanding of digital media, resulting in a 30% increase in audience engagement for previous employers.
Overview
5
5
years of professional experience
Work History
Junior Copywriter
Wldd Private Limited
Bangalore
12.2022 - Current
- Successfully executed campaigns for renowned brands like JioCinema, Amazon Prime, Disney+Hotstar, and Meesho, delivering impactful content
- Scrutinized campaign briefs to strategize the execution and delivered compelling copy that met client expectations, adhering to deadlines
- Curated and fact-checked opinion pieces for WLDD's Instagram digital property @ marketing.stories, and grew the follower base by 50% in 3 months
- Created Case Studies and Presentation Decks to assist the Content and Campaign teams in end-to-end collaboration
- Managed and mentored interns, guiding task execution and understanding client requirements
Content Writer Trainee
Cybrosys Technologies
Kozhikode
06.2022 - 12.2022
- Conceptualized and edited original Feature articles, including product manuals and SEO blogs, boosting consumer traffic
- Leveraged prior expertise in digital marketing to deliver crisp and captivating copy for the firm's social media handles, resulting in a 60% increase in audience reach and 75% growth in engagement
- Brainstormed content strategies best suited for the company's website that resonated with its brand identity
- Identified potential content pieces to yield better social media engagement in Indian and global markets
Copywriter Intern
Ibird Brand Imaging Llp
Kozhikode
05.2022 - 06.2022
- Collaborated with some promising digital marketing enthusiasts and brand strategists to generate engaging content for a pool of clients
- Employed SEO Writing to update the company's website, which brought in increased consumer traffic
- Delivered product copies, descriptions, and website content for clients' social media handles
Freelance Content Writer
Self Employed
Kozhikode
09.2019 - 01.2022
- Curated well-written projects for individuals and firms ranging from college students to working professionals
- Conceived and formulated inventive ideas for posters and videos, weighing in the target audience
- Tapped into the potential of social media storytelling by ideating for video content and strategy
Education
Bachelor Of Science -
Zamorins Guruvayurappan College
Kozhikode, Kerala, India12.2021
Skills
- Content Strategy
- Scriptwriting
- Creative Visualization
- Social Engagement
- Social Media
- Transmedia Storytelling
- Trendspotting
Accomplishments
- An article I authored for a Xiaomi campaign was published in the Times of India (TOI), earning me recognition across the team.
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Elementary (A2)
A2
References
References available upon request.
Timeline
Junior Copywriter
Wldd Private Limited
12.2022 - Current
Content Writer Trainee
Cybrosys Technologies
06.2022 - 12.2022
Copywriter Intern
Ibird Brand Imaging Llp
05.2022 - 06.2022
Freelance Content Writer
Self Employed
09.2019 - 01.2022
Bachelor Of Science -
Zamorins Guruvayurappan College
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