Summary
Overview
Work History
Education
Skills
Timeline
Sruti Raizada

Sruti Raizada

Marketing & Communications Manager
Bangalore

Summary

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Overview

13
13
years of professional experience
6
6
years of post-secondary education

Work History

Marketing & Communications Manager

Wipro Ltd
Bangalore
09.2022 - Current
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Assisted in development of products previously unrepresented in industry to increase shares in new markets 6%.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Designed and implemented advertising and public relations activities.

Senior Manager - Content Orchestration

Eaton Technologies Pvt Ltdq
Pune
12.2021 - 09.2022
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Senior Digital Marketing Manager

Rapidops Inc
Ahmedabad
08.2016 - 12.2021
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 600%.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.

Senior SEO Analyst

Konstant Infosolutions
Jaipur
06.2014 - 07.2016
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.

EMarketing Manager

Mangalm Build Developers
Jaipur
02.2014 - 06.2014

SEO Analyst

A3logics India Ltd
Jaipur
04.2010 - 01.2014

Education

MBA - Marketing Management And Research

R. A. Podar Institute of Management, Jaipur
07.2014 - 07.2016

B.Tech - Information Technology

Compucom Institute of IT & Management, Jaipur
09.2006 - 09.2010

Skills

    Analytics and SEO

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Timeline

Marketing & Communications Manager - Wipro Ltd
09.2022 - Current
Senior Manager - Content Orchestration - Eaton Technologies Pvt Ltdq
12.2021 - 09.2022
Senior Digital Marketing Manager - Rapidops Inc
08.2016 - 12.2021
R. A. Podar Institute of Management - MBA, Marketing Management And Research
07.2014 - 07.2016
Senior SEO Analyst - Konstant Infosolutions
06.2014 - 07.2016
EMarketing Manager - Mangalm Build Developers
02.2014 - 06.2014
SEO Analyst - A3logics India Ltd
04.2010 - 01.2014
Compucom Institute of IT & Management - B.Tech, Information Technology
09.2006 - 09.2010

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Sruti RaizadaMarketing & Communications Manager