Sruti Raizada
Marketing & Communications Manager
Bangalore
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
Marketing & Communications Manager
Wipro Ltd
Bangalore
09.2022 - Current
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Identified appropriate marketing channels and target customers for campaigns.
- Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
- Completed in-depth reviews of market conditions and customer preferences.
- Assisted in development of products previously unrepresented in industry to increase shares in new markets 6%.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Designed and implemented advertising and public relations activities.
Senior Manager - Content Orchestration
Eaton Technologies Pvt Ltdq
Pune
12.2021 - 09.2022
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Senior Digital Marketing Manager
Rapidops Inc
Ahmedabad
08.2016 - 12.2021
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 600%.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Senior SEO Analyst
Konstant Infosolutions
Jaipur
06.2014 - 07.2016
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
EMarketing Manager
Mangalm Build Developers
Jaipur
02.2014 - 06.2014
SEO Analyst
A3logics India Ltd
Jaipur
04.2010 - 01.2014
Education
MBA - Marketing Management And Research
07.2014 - 07.2016
B.Tech - Information Technology
09.2006 - 09.2010
Skills
Analytics and SEO
Copywriting expertise
Customer demographics
Communications management
Project Management
Marketing and advertising
Budgeting
Market Analysis
Business administration
Strategic planning
Branding
Media relations
Campaign management
Digital marketing
Product Marketing
Timeline
Marketing & Communications Manager - Wipro Ltd
09.2022 - Current
Senior Manager - Content Orchestration - Eaton Technologies Pvt Ltdq
12.2021 - 09.2022
Senior Digital Marketing Manager - Rapidops Inc
08.2016 - 12.2021
R. A. Podar Institute of Management - MBA, Marketing Management And Research
07.2014 - 07.2016
Senior SEO Analyst - Konstant Infosolutions
06.2014 - 07.2016
EMarketing Manager - Mangalm Build Developers
02.2014 - 06.2014
SEO Analyst - A3logics India Ltd
04.2010 - 01.2014
Compucom Institute of IT & Management - B.Tech, Information Technology
09.2006 - 09.2010