MOHANAKUMARAN P
Erumapalayam, Salem
Summary
As an innovative and results-driven as a Area Manager, I bring over a progressive experience in agricultural operations and urban development, with a strong focus on project leadership. My expertise lies in strategic planning, managing cross-functional teams, optimizing processes, and engaging stakeholders effectively. I have a proven track record of successfully driving large-scale farm mechanization, spearheading CSR initiatives, and overseeing equipment rental projects throughout TamilNadu. My adeptness in data analysis and leveraging regional insights has consistently enhanced operational efficiency, boosted profitability, and fostered sustainable growth.
Overview
3
3
Languages
12
12
years of professional experience
Work History
Area Manager
TAFE(Tractors and Farm Equipment Ltd)
Chennai
05.2020 - Current
- Led operational planning across tractor and farm equipment business functions.
- Supported 12 field officers across multiple districts to expand farm mechanization adoption and improve access to rentable equipment for farmers.
- Coordinated communication across manufacturing, marketing, and sales teams to enhance lead conversion and drive tractor sales growth.
- Assisted in delivery of agricultural development programs, focusing on skill development, crop research, and training initiatives benefiting 10,000+ farmers.
- Partnered with government departments, NGOs, and FPOs to establish custom hiring centers and machinery banks in high-demand rural regions.
- Supported CSR projects focused on rural education and sustainability, contributing to stronger community welfare and brand image.
- Reviewed regional farming patterns using data to align product availability and improve operational efficiency by 25%.
- Managed event participation and agri-expo activities, including logistics, data collection, and feedback reporting to improve outreach strategies.
- Coordinated plant supply chain and dealer network activities.
- Managed stakeholder communication with leadership, vendors, and business partners to ensure alignment and support for strategic initiatives.
- Implemented eco-friendly agricultural products with focus on bio-fertilizers and organic pesticides.
- Improved crop health and soil fertility through sustainable farming inputs.
- Supported higher agricultural yields by promoting responsible farming practices.
- Guided farmers through transition to organic farming methods for long-term profitability.
- Built relationships with agricultural stakeholders to encourage adoption of eco-friendly products.
- Promoted sustainable agriculture through educational workshops and field demonstrations.
- Worked with research teams to stay current on bio-fertilizer and pesticide technology advancements.
- Monitored market trends to support strategic growth planning.
Manager-Sales & Marketing, Operations
S.K.TEX
Salem
01.2015 - 04.2020
- Directed business operations across sales, procurement, marketing, accounting, and customer service to streamline processes and enhance efficiency.
- Managed financial operations—cash flow, budgeting, and reporting—ensuring fiscal stability and growth.
- Developed and implemented marketing strategies, leveraging digital and social media to enhance market visibility and drive new customer acquisition.
- Enhanced customer satisfaction through proactive engagement and targeted improvements in after-sales support.
- Restructured product lines to eliminate unprofitable segments, resulting in improved revenue margins.
Education
Bachelor of Engineering - Mechanical Engineering
Mahendra Engineering College
Namakkal01-2014
Vetri Vikas Hr Sec School
Namakkal01-2010
Skills
- Data Analysis & Reporting: MS Excel (Advanced), Google Sheets, MIS Reporting, Data Validation, Pivot Tables
- Business Operations: Budgeting, Procurement, Inventory Management, Vendor Coordination, Documentation Control
- CRM & Communication Tools: Salesforce (Basic), MS Outlook, Teams, Zoom, WhatsApp
- Technical & Analytical Skills: Data Analysis, Performance Tracking, Microsoft Excel, MIS Reporting, Business Intelligence
- Leadership & People Management
- Interpersonal Skills, Negotiation, Resolution & Conflict
- Project Management Tools: MS Project, Trello, Asana (Basic), FieldActivity Tracker Tools
- Agricultural Technologies: Drone Spraying Systems, Farm Equipment Rental Management, Harvester Operations
- Process & Quality: Process Optimization, SOP Development, Field Performance Analysis, Quality Audits
- Team & Communication: Field Team Supervision, Employee Training, Cross-Functional Collaboration, Negotiation & Public Relations
- Strategic Planning & Decision-Making
Personal Information
- Title: AREA MANAGER
- Date of Birth: 1993-04-04
- Nationality: Indian
- Marital Status: Married
LANGUAGES
English, Tamil
EVENTS
- Autobotics Workshop | Coimbatore Institute of Technology Jan 2012 - Dec 2012
- Participated in 'World's Largest Footprint Painting' | Mahendra Educational Institutions Jan 2011 - Dec 2011
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Malayalam
Intermediate (B1)
B1
Timeline
Area Manager
TAFE(Tractors and Farm Equipment Ltd)
05.2020 - Current
Manager-Sales & Marketing, Operations
S.K.TEX
01.2015 - 04.2020
Bachelor of Engineering - Mechanical Engineering
Mahendra Engineering College
Vetri Vikas Hr Sec School