SSONY GHARMALKAR

Lead strategic advisory, business strategy, growth planning, consumer analytics, and commercial decision-making for &TV and ZEE5, shaping the long-term strategy, investment priorities, and expansion roadmap.

Key Achievements:

• Improved market positioning, across key regions by redesigning strategy and enhancing competitive strengths. Ranking moved up to No.6.
• Grew total reach by ~13-15% with every product launch through targeted segmentation, portfolio optimisation and data led GTM planning.
• Delivered 20-25% higher operating efficiencies vs projected budgets through frugal investment models and portfolio restructuring. And maintained market share despite reduced originals and lower launch volume.
• Improved performance of key products by 22-25% across weekday and weekend bands.
• Boosted digital and social engagement by ~20% while achieving consistent 8-10% follower growth every six months with minimal paid spend.
• Strengthened financial outcomes by designing an integrated multi-platform P&L strategy that improved cross-unit synergies and ROI (Omni Strategy).
• Expanded distribution footprint through platform partnerships in Non Hindi Heartland markets, driving ~32-35% reach growth.

Key Responsibilities:

• Lead annual and long-term business strategy, scenario modelling, and planning cycles.
• Own P&L, budget allocation, and investment strategy.
• Drive consumer insights, competitive intelligence, forecasting, segmentation, and demand modelling.
• Shape content, GTM, marketing, and digital strategy using data-led framework.
• Partner with CXOs and senior stakeholders across content, digital, finance, adsales, and distribution on strategic initiatives.

Key Achievements:

• Scaled the business into a top-performing national brand through insight-backed strategy and market expansion initiatives. (Top 2 nationwide).
• Improved product performance by 25-35%, across multiple product launches through insights-driven decisions.
• Enabled VOOT's early-stage strategy-led digital audience modelling and launch campaign planning.
• Improved planning accuracy through advanced audience modelling, demand projections, and data frameworks.
• Optimised flagship portfolio performance through insight-driven positioning and customer behaviour analysis. (Marquee IPs like Bigg Boss, Kapil Sharma, KKK, Naagin)
• Built and led a high-performing insights, analytics, and strategic planning team.

Key Responsibilities:

• Led consumer insights for product strategy, brand, digital, and marketing.
• Managed business planning, forecasting, scenario modelling and performance reporting.
• Conducted market assessments for new product development, expansions and competitive benchmarking.
• Collaborated with senior leadership on growth initiatives, brand, ad-sales and digital strategy.