Stenny Joseph
Bangalore
Summary
Strategic marketing and go-to-market leader with experience driving integrated campaigns, demand generation, and portfolio growth across digital-first and brand-led environments. Proven track record of aligning marketing initiatives with business priorities through data-driven strategy, cross-functional collaboration, and experimentation-led optimization. Experienced in leading end-to-end campaign planning, stakeholder alignment, and performance reporting to deliver measurable business impact.
Overview
10
10
years of professional experience
Work History
Acquisition Manager
Porter
Bangalore
2023.08 - Current
- Led go-to-market strategy and integrated campaign execution across key business verticals, aligning marketing initiatives with growth and revenue objectives while ensuring cross-functional collaboration and consistent messaging
- Spearheaded product marketing for the Partner App, driving adoption through multi-channel campaigns, lifecycle communication, and funnel optimization, supported by experimentation frameworks and performance tracking
- Built and scaled demand generation pipelines for the Packers & Movers vertical via strategic partnerships and network expansion, achieving 25% YoY lead growth
- Designed and executed full-funnel growth strategies, leveraging segmentation, behavioral insights, and drop-off analysis to improve retention, reactivation, brand awareness (+20pp), and overall conversion rates
Digital Marketing Manager
DTDC Express LTD
Bangalore
2019.08 - 2023.05
- Led enterprise-level marketing transformation initiatives, aligning brand, digital, and product marketing strategies with organizational goals, including brand repositioning and communication framework development
- Directed integrated go-to-market launch for MyDTDC App, scaling from 0 to 200K+ installs within one year through multi-channel campaigns, lifecycle marketing, and audience-focused engagement strategies
- Owned end-to-end campaign planning and execution across digital channels, content strategy, and customer engagement programs, ensuring consistent brand storytelling and high-quality output
- Established performance tracking and optimization frameworks, managing campaign KPIs, engagement metrics, social media, and reputation management to strengthen brand perception and drive measurable outcomes
Digital Marketing Executive
Mercedes-Benz Rajasree Motors
Cochin
2018.10 - 2019.05
- Developed and executed content-led marketing strategies, including video-first campaigns, to enhance customer engagement and brand recall
- Acted as an internal marketing partner, leading integrated campaigns across digital and offline channels to drive cohesive brand communication
- Designed reporting frameworks and campaign structures to improve marketing effectiveness, while delivering innovative initiatives such as testimonial campaigns and after-sales engagement programs
Content Lead
Brainbox Media
Calicut
2016.08 - 2018.09
- Led content strategy and production for automotive brands, driving audience growth through platform-specific campaigns
- Developed high-impact video and brand storytelling assets, aligning content with brand positioning and engagement objectives
- Managed editorial planning and content workflows, ensuring consistency, scalability, and performance-driven output
Education
Master of Fine Arts
Amrita School of Arts and Sciences
Cochin2016
Bachelor of Science - Visual Communication
Nehru arts and Science college
Coimbatore, TN2014
Skills
- User research
- Data analytics
- Brand positioning
- Lead generation
- Market analysis
- Content strategy
Timeline
Acquisition Manager
Porter
2023.08 - Current
Digital Marketing Manager
DTDC Express LTD
2019.08 - 2023.05
Digital Marketing Executive
Mercedes-Benz Rajasree Motors
2018.10 - 2019.05
Content Lead
Brainbox Media
2016.08 - 2018.09
Master of Fine Arts
Amrita School of Arts and Sciences
Bachelor of Science - Visual Communication
Nehru arts and Science college