Stevia Roy
Bangalore
Summary
Dynamic Corporate Marketing Professional with 7 years of expertise in driving business growth through strategic digital marketing initiatives. Specializing in campaign management, social media strategy, and client engagement, I excel in crafting and executing comprehensive marketing plans tailored to diverse B2B clientele across multiple sectors. Renowned for elevating brand visibility, engagement rates, and website traffic through innovative campaigns and strategic insights. Proficient in leveraging analytical tools to optimize performance metrics and collaborating cross-functionally to deliver impactful marketing solutions. Skilled in designing and implementing user engagement journeys to activate inactive users, fostering lasting relationships and driving sustained conversions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Engagement Specialist
Borderless Access
Bangalore
11.2022 - Current
- Orchestrated webinars by conducting pre-event surveys to identify potential speakers, negotiating honorariums, and coordinating participant logistics
- Developed integrated marketing strategies utilizing social media, push notifications and email campaigns to drive webinar registrations and engagement
- Evaluated webinar performance metrics, including registration and participation rates, to measure success and inform future initiatives
- Orchestrated impactful user engagement strategies, resulting in a 7% reactivation rate among dormant users, while achieving a remarkable 11% conversion rate from re-engaged users
- Seamlessly blended data-driven insights with creative campaign execution to drive measurable business outcomes
- Analysed post-engagement data to assess user activation and survey participation rates, optimizing strategies for continuous improvement.
Social Media Executive
Verbinden Communication
Bangalore
10.2020 - 11.2022
- Collaborated with clients to understand business objectives, formulate branding strategies, and achieve desired ROI
- Conducted audience research to tailor marketing strategies and execute event-based campaigns on social media channels
- Developed content calendars and monitored campaign performance, providing monthly reports and insights for optimization
- Utilized Google Analytics to track website traffic and evaluate the effectiveness of social media initiatives
- Coordinated cross-functional efforts with SEO, SEM, and creative teams to ensure alignment and maximize campaign impact.
Social Media Executive
Innoserv Digital
Bangalore
03.2019 - 09.2020
- Crafted marketing strategies and executed campaigns for clients in education and healthcare industries
- Led client engagements, providing branding strategies aligned with business goals and delivering measurable results
- Managed content calendars, monitored campaign performance, and generated reports for client review and optimization
- Drove website traffic and engagement through organic and paid social media campaigns, exceeding client expectations
- Collaborated with interdisciplinary teams to deliver holistic branding and campaign strategies.
Social Media Executive
Tech Active Solutions
Bangalore
08.2017 - 02.2019
- Developed and executed marketing strategies for clients in diverse industries, including hospitality and retail
- Achieved significant increases in engagement rates and website traffic through targeted social media campaigns
- Managed all social media channels, ensuring consistent brand messaging and maximizing audience reach
- Generated comprehensive monthly reports, providing insights and recommendations for campaign optimization
- Stayed abreast of industry trends and best practices, continuously refining strategies to drive maximum ROI.
Education
Master of Arts – Mass Communication -
Jain University, Center of Management Studies
Bangalore01-2016
Bachelor of Arts – Media Studies -
Pailan College of Management & Technology, WBUT
Kolkata01-2014
Skills
- Branding
- Marketing Campaign Management
- Client Management
- Webinar Management
- User Engagement Journey
- Social Media Strategy
- Analytics Data & Audience Segmentation
- Campaign Planning for Reactivation / Conversions
- Deep Analyze Data & Reporting
- Creative Collaboration
- Cross-Functional Collaboration
- Google Analytics
- Hootsuite & Sprout Social
- Team Leadership
- Facebook & Instagram Ads
Certification
Advanced Certification on Digital Marketing and Communication, MICA (Upgrad)
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Bengali
Upper Intermediate (B2)
B2
Timeline
Senior Engagement Specialist
Borderless Access
11.2022 - Current
Social Media Executive
Verbinden Communication
10.2020 - 11.2022
Social Media Executive
Innoserv Digital
03.2019 - 09.2020
Social Media Executive
Tech Active Solutions
08.2017 - 02.2019
Master of Arts – Mass Communication -
Jain University, Center of Management Studies
Bachelor of Arts – Media Studies -
Pailan College of Management & Technology, WBUT
Advanced Certification on Digital Marketing and Communication, MICA (Upgrad)
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