Stuti Chaturvedi
Gurugram,HR
Summary
Experienced Strategic Partnerships and Marketing Leader with over 9 years of experience driving growth and leading strategic alliances, marketing & communication across multiple industries, including retail, education, travel, and e-commerce. Proven expertise in building and scaling partnerships, executing data-driven marketing strategies, and managing cross-functional teams to achieve business objectives. Skilled in project management, CRM, and performance marketing, with a focus on fostering sustainable, long-term business relationships.
Overview
10
10
years of professional experience
Work History
COUNTRY PARTNERSHIPS & MARCOMM LEADER-B2B
Decathlon Sports India
03.2022 - Current
- Managed marketing strategy and initiatives for entire New ways of selling project (B2B + Marketplace) – Revenue growth >> 50+%
- Streamlined the marketing functions to accelerate Decathlon B2B's Marketing & Communications Project to achieve Vision 2025
- Defined annual planner for the strategies (Paid + Organic), respective channels (Online + Offline) with budget allocations(Approx Investment plan of 5 Cr/year)
- Closely managed project launch, driving traffic, Content creation, press releases, newsletters etc to ensure KPIs achieved
- Streamlined marketing operations, reducing project delivery time by 15% and improving communication across 5+ departments
- Drove 60% growth in customer acquisition through performance marketing and CRM/retention channels
- Increased organic traffic to the website by 40% through SEO optimization, contributing to 25% of new business inquiries(Closely monitored – Average engagement time, sign up conversions, bounce rate, Search channels, city traffic bifurcations, customer website journey, device use, etc.)
- Manage social media pages and post to promote business related content.
- Planned marketing campaigns to drive more industry awareness – Content creation, online traffic initiative, event participations, conferences, all online and offline media channels
- People Management – 4 full-timers and 10 part-timers to develop business across different catchments (cities/towns) in the country
- Exchanges with International projects leader to adapt and support on new effective strategies for the growth of the project worldwide (Italy, Malaysia, Thailand, Singapore etc.)
- Boosted engagement rates by 39% through personalized and automated communication
- Manage stakeholder expectations, communicate effectively and drive the organization to action
- Increased team productivity by streamlining communication and implementing effective project management strategies.
- Managed budgets and resources, ensuring optimal allocation towards achieving organizational objectives.
CATEGORY MANAGER
Cars24
07.2021 - 02.2022
- Managed a team of 10 procurement leads and 15 evaluation engineers, resulting in a 20% increase in the monthly sourcing of high-quality bikes
- Reduced procurement costs by 10% through optimized pricing strategies and vendor negotiations
- Improved team efficiency by 15% through new process innovations, contributing to 25% faster procurement cycles
- Lead the biggest region in terms of revenue and inventory for Bikes vertical in the organization – North (DELHI NCR & Punjab)
- Coordinating with the pricing team in ensuring the best price and getting the procurement done accordingly
- Crafting an incentive structure that drives the evaluation engineers in delivering their best output
- Team reviews and training to motivate and train the leads for improved animation of the KPIs
KEY ACCOUNT MANAGER
Lead School
12.2020 - 07.2021
- Led Delhi & Haryana Region to manage 38+ partner schools portfolio across the territory.
- Increased customer satisfaction by 30%, leading to a 15% rise in student admissions in partner schools
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Retained 95% of partner schools through customized account plans and quarterly performance reviews
- Contributed to a 10% increase in product adoption rates among 60+ partner schools, improving overall student performance
- Partnered with Academic & Sales team to develop plans that can contribute to the success of partner school and improve client results
- Track & review Client Data, reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training
SENIOR TERRITORY MANAGER
Oyo Rooms
11.2017 - 12.2020
- Led the pilot for F&B with the self-operated vertical (Townhouse, Silverkey, Homes etc.) to identify revenue potential and stablish it as an entire revenue stream
- (Growth from 2% to 25% of overall OYO business share)
- Piloted & Launched OYO's cloud kitchen business across the country with 5 brands (Fresh & frozen food) – revenue contribution of approximate 30 Cr
- (Growth of 20 Cloud kitchens – 200 in a month)
- End to end Business Development: onboarding customers with reputed background, negotiate a profitable deal for execution
- (Minimum Guarantee , revenue share model , Leasing model etc.)
- Managed a team of 20+ members across sales and operations, achieving 105% of supply targets consistently for 3 years
- Improved operational efficiency by 28% across 150+ vendor relationships, reducing costs and increasing profitability by 15% year on year
- People Management: Training new team members on Managing the performance objectively
- Vendor Management: Managing end-to-end vendors - Sourcing, commercial negotiations, performance management, etc.
MANAGER
Jaro & EINS Education
03.2015 - 10.2017
- Increased client acquisition by 40%, resulting in a 35% increase in Branch revenue within the first year (Overall KPI Achievement 425%) (Youngest promoted team lead in the organization- 11 months)
- Led 50+ client workshops and promotional events, boosting brand awareness by 25%
- Developed and maintained relationships with 100+ corporate clients, resulting in a 20% increase in long-term contracts
- Time to time competitor data analysis to tweak in strategic approach toward B2C and B2B customers ensuring market trend adaption
- Recruited a team of 20+ Business development professionals for a new branch based in Delhi and successful annual growth of 100% for the project
- Initiated and led strategy to associate with a new college group to expand offering and customer acceptance for the region – Delhi NCR
Education
Masters of Business Administration - Marketing & Finance
Institute Of Co-Operative And Corporate Management
Lucknow06.2015
Bachelor of Business Administration - Marketing
Kanpur University
Kanpur05.2013
Skills
- Public Relations
- Researching
- Communication skills
- Marketing
- Business Development
- Client Management
- People Management
- Vendor Management
- High-impact proposal presentation
- Consultative selling
- Account development
- Networking
- Problem-solving
Timeline
COUNTRY PARTNERSHIPS & MARCOMM LEADER-B2B
Decathlon Sports India
03.2022 - Current
CATEGORY MANAGER
Cars24
07.2021 - 02.2022
KEY ACCOUNT MANAGER
Lead School
12.2020 - 07.2021
SENIOR TERRITORY MANAGER
Oyo Rooms
11.2017 - 12.2020
MANAGER
Jaro & EINS Education
03.2015 - 10.2017
Masters of Business Administration - Marketing & Finance
Institute Of Co-Operative And Corporate Management
Bachelor of Business Administration - Marketing
Kanpur University
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