Stuti Chhabra
New Delhi
Summary
Result-driven PR and Communications professional with over 7 years of experience crafting compelling narratives, managing media relations, and executing strategic communication plans. Strong expertise and proven track record of enhancing brand visibility via innovative campaigns, crisis and stakeholder management. Adept at building and writing simplified brand content and leading cross-functional teams to achieve the organizational goal. Known for a strategic mindset, creative problem-solving skills, and an ability to thrive in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Account Director
Avian WE
New Delhi
04.2021 - Current
- Monitored changes in the competitive landscape and identified opportunities for positive publicity.
- Analyzed media coverage and developed strategies to improve visibility of the organization.
- Assisted in organizing promotional events such as product launches and trade shows.
- Responded promptly to inquiries from media representatives regarding company news or issues.
- Created content for websites, newsletters, brochures, press releases.
- Coordinated communication between internal teams and external stakeholders such as partners, sponsors.
- Identified potential crisis situations and created plans for mitigating their effects through proactive communication.
- Cultivated relationships with key members of the press and industry influencers.
- Analyzed effectiveness of PR campaigns by collecting data on customer feedback and response rates.
- Developed and implemented public relations campaigns to promote company's products, services and initiatives.
- Drafted speeches for senior management at industry events or conferences.
- Prepared reports on PR efforts that included metrics such as website traffic and social media engagement.
- Managed budget for all public relations activities.
- Organized press conferences, media interviews, events and other PR activities.
Senior Executive
Current Global
Gurugram
02.2020 - 03.2021
- Produced thorough, accurate and timely reports of project activities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Organized press events and conferences for stakeholders such as journalists, bloggers, analysts.
- Monitored news stories related to the organization and its competitors to stay up-to-date with industry developments.
- Researched key influencers within relevant industries and developed relationships with them through networking events or online platforms.
- Created and maintained media relations to ensure positive coverage of the company's products and services.
- Reviewed press coverage regularly to assess public perception of the company's brand image.
- Prepared detailed reports on campaign performance for senior management review.
- Prepared detailed reports on the performance of all PR activities undertaken by the organization.
Senior Account Executive
Avian WE
New Delhi
11.2016 - 04.2019
- Produced monthly analytics reports summarizing website traffic stats.
- Composed press releases announcing company news and updates.
- Generated reports on marketing campaign performance metrics.
- Managed the production of promotional materials such as brochures, newsletters, and flyers.
- Organized press events to launch new products and services.
- Developed relationships with key members of the media industry.
Education
B.A (Hons) Business Economics - Economics
Delhi University
New Delhi03-2015
High School Diploma -
St. Thomas'
New Delhi 03-2012
Skills
- Social Media Strategy
- Crisis Communications
- Communication Planning
- Adaptability and Flexibility
- Account Management
- Teamwork and Collaboration
- Writing, editing, and proofreading
- Event Planning
- Problem-solving abilities
Affiliations
- I enjoy sports and exploring new cuisines, reading about food and everything related to it makes me happy.
Accomplishments
· Achieved Certificate of Excellence for Special Events – Marketing to Consumers and Marketing to Consumer Certificate of Excellence” in Avian Media in 2017 for Maruti Suzuki.
· Achieved certificate of excellence for Special Events – Marketing to consumers for Maruti Suzuki and certificate for Best B2B Campaign for handling the Cambridge Analytica fiasco for Facebook Inc. in 2017.
Languages
Hindi
First Language
English
Intermediate (B1)
B1
References
References available upon request.
Timeline
Account Director
Avian WE
04.2021 - Current
Senior Executive
Current Global
02.2020 - 03.2021
Senior Account Executive
Avian WE
11.2016 - 04.2019
B.A (Hons) Business Economics - Economics
Delhi University
High School Diploma -
St. Thomas'
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