Stuti Nigam
Product Expert
India
Summary
Technical Product & Solutions Specialist with 5+ years of experience driving scalable solutions and operational efficiency in high-scale AdTech environments. Proven track record of influencing product decisions, prioritizing high-impact initiatives, and improving execution at scale across 200+ retailers and 2,500+ brands. Strong foundation in JavaScript, SQL, and data systems, with a focus on solving complex problems and driving measurable outcomes through cross-functional collaboration.
Overview
6
6
years of professional experience
3
3
Certification
Work History
Product Expert
Criteo
Gurgaon
09.2023 - Current
- Act as a technical product SME, enabling campaign teams supporting 200+ retailers and 2,500+ brands, improving campaign execution and troubleshooting efficiency
- Built and scaled a centralized Campaign Management Hub, reducing troubleshooting issues and ticket volume by ~40% and improving onboarding speed
- Designed and delivered global enablement programs, achieving 94%+ satisfaction and increasing team confidence by ~9%, driving more consistent campaign execution
- Established a structured feature request and prioritization framework, evaluating 15+ product and automation opportunities and influencing roadmap decisions based on impact, scalability, and business alignment
- Partnered cross-functionally with Product, Engineering, and Analytics teams to improve feature adoption, system usability, and launch readiness, while contributing to enhancements in alerts, workflows, and optimization tooling
- Drove automation and process improvements (alerts, reporting workflows, troubleshooting frameworks), reducing manual effort, improving campaign monitoring, and enhancing escalation quality
Forward Deployed Engineer
Bluecore
Noida
05.2022 - 09.2023
- Led end-to-end implementation of enterprise SaaS integrations, from technical scoping and solution design to deployment and validation
- Owned 40+ enterprise JavaScript integrations and built 90+ client-side implementations, ensuring high data accuracy and system reliability
- Designed event tracking architecture and data layer structures, enabling accurate customer behavior analytics and personalization
- Engineered Python + SQL and validation pipelines, reducing data discrepancies by ~25% and improving integration health monitoring
- Debugged complex issues across JavaScript, REST APIs, payloads, and data pipelines, consistently meeting SLA timelines
- Acted as the primary technical bridge across Product, Engineering, and Customer teams, aligning stakeholders and driving successful delivery
- Improved integration processes and best practices, accelerating go-live timelines and reducing recurring implementation issues.
Technical Solutions Engineer
Criteo
Gurgaon
07.2021 - 04.2022
- Supported 100+ client integrations across web and app ecosystems, ensuring accurate tracking, data consistency, and campaign performance
- Acted as a technical advisor to clients, optimizing campaign setups through JavaScript-based tracking enhancements and SQL-driven analysis, improving performance and data accuracy
- Diagnosed and resolved integration and product issues, reducing data discrepancies and improving system reliability across campaigns
- Partnered with Product, QA, and Engineering teams to validate release plans, test new features, and ensure stable production deployments
- Leveraged SQL and Tableau to analyze campaign performance, identify optimization opportunities, and recommend data-driven improvements
Software Engineer
Newgen Software Technologies
Delhi
02.2020 - 07.2021
- Developed enterprise applications and process automation solutions using C#, .NET MVC, SQL Server, and JavaScript, supporting BPM workflows
- Built dynamic web forms and automated workflows, improving operational efficiency and reducing manual intervention in business processes
- Delivered key modules including an Online Test System and License Management System, Write-off System supporting internal and client-facing use cases.
- Contributed across the full SDLC (requirements, development, testing, deployment), ensuring high-quality and reliable software delivery.
Education
Bachelor of Technologies - Computer Science & Engineering
Amity University
India01-2020
Skills
Programming Languages & Web Technologies:
JavaScript, Python, HTML, CSS
Data & Databases:
Google BigQuery, MySQL, SQL Server
Integrations & Systems:
API Integrations, REST APIs, Event Tracking, Data Modeling, ETL Pipelines
Tools & Platforms:
Git, Tableau
Core Strengths:
Technical Problem Solving, Stakeholder Management, Cross-functional Collaboration, Product Thinking, Debugging
Certification
- McKinsey.org Forward Program
- Google Project Management Professional Certificate
- Web Scraping with Python, LinkedIn
- Programming for Everybody, University of Michigan (Coursera)
- Google Universal Analytics Essential Training, LinkedIn
- Learning Google Tag Manager, LinkedIn
Achievements
- Women@Criteo Ambassador – Drove initiatives supporting women’s growth, mentorship, and inclusion across the organization
- Recognized for driving scalable enablement and process improvements, contributing to reduced operational inefficiencies and improved team performance
- Best All-Round Student of the Batch 2016-2020, Amity University
- Female Sports Captain, Amity School of Engineering and Technology
- Inter-Institute Debate Winner, demonstrating leadership and communication skills.
Timeline
Product Expert
Criteo
09.2023 - Current
Forward Deployed Engineer
Bluecore
05.2022 - 09.2023
Technical Solutions Engineer
Criteo
07.2021 - 04.2022
Software Engineer
Newgen Software Technologies
02.2020 - 07.2021
Bachelor of Technologies - Computer Science & Engineering
Amity University