Subandhu Chakravorty
Kolkata
Summary
Strategic Head Sales with 24Years in exceeding sales goals for assigned Zones in Tyre , Automobile & Paint Industry . Collaborates with regional managers and Zonal Functionary to increase efficiency and improve market share. Solid leadership and analysis skills. Generating Sales of 1800Cr Turnover Annually. Exposure of 24 States and 4 UT of Northern , Western , Eastern , Central region of Country , Nepal & Bhutan Resourceful Manager offering history of success coordinating and monitoring operations across various departments. Effective leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Highly committed with hardworking mentality to maintain quality of services and products.
Overview
27
27
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Head Sales ( Zonal Manager)
JK Tyre & Industries Ltd
09.2019 - Current
- Company Overview: Turnover of 1800 Cr Annually
- Team Consist of - 150+ Members of Dealer Sales, Distribution Sales, Service, Fleet, Commercial
- Direct Reporting by – 7 Regional Manager, ZM Distribution, ZM Fleet, ZM Service, 3 Regional Operating manager
- Geography – 14 State & 1 UT - West Bengal, Bihar, Jharkhand, UP – East, Chattisgarh, Odisha, NE States, Andaman Nicobar, International market Nepal, Bhutan
- Achieved - Best Zonal award 2020-21
- Promoted 7 RM & 13 AM
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Create and continuously develop Channel Partner, specific business plans and set stretch goals
- Work with Regional Manger & Zonal Functional Heads closely to develop full potential through consistent coaching, mentoring and feedback
- Continuously track and manage Sales Unit performance with respect to Sales and fulfillment
- Intervene on timely basis to resolve issues
- Provides timely feedback to senior management regarding performance
- Work closely with VP in developing, communicating, and implementing action Plans
- Identifying market and competition factors
- Provide pertinent, timely, and accurate industry feedback, trends, challenges, etc
- To Organization
- Work within industry to develop key relationships and market intelligence
- Conditionally approve and submit all new programs and proposals of Manager for approval
- Responsible for performance and development of Sales Consultants
- Turnover of 1800 Cr Annually
Regional Sales Manager
JK Tyre & Industries Ltd
05.2015 - 09.2019
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Finalized sales contracts with high-value customers
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team
Business Manager
Birla Tyres Ltd.
07.2014 - 05.2015
- As Business Manager for Chattisgarh
- Primary responsibility was to manage State with team consist of Sales Lead and Sales Operation working towards profitability and growth
- Identifying key potential for new channels and Managing them to increase sales volume through AM / SO
- Analysis of Dealer's volume, Numeric reach and share percentage categories wise and to ensure prominent payment flow
- Monitoring competition sales and there schemes and offering
- Coordination with service for timely deliverance of solutions to end users
- Generating support to dealers through fleet acquisition & customer conversion
- Ensuring to make best profitable brand among Business Partner
- Conducting various activity to create brand awareness and generating secondary sale
- Forecasting of material as per sales plan and requirement of market to feed properly
Business Manager
MAN TRUCKS INDIA PVT. LTD
06.2011 - 07.2014
- As Business Manager for Madhya Pradesh
- Establishing MAN Trucks as most preferable brand by providing best proposition of product and services by developing dealer network ensuring proper infrastructure creating proper coordination with sales & technical team
- Appreciation letter and award by company for being best performer in company
- Scouting for new Dealership in required region
- Establish Dealership based on company specification and drive for sale
- Training to company and dealer sales team for effective and efficient result
- Infrastructure and resource management for proper operations and services
- Undertake competitor and trend analysis based on prevailing market conditions
- Key Customer account management for generating sale
- Inquiry generation ensuring maximum conversion with proper business model, comparison of product with FAB of each aggregates
- Ensuring implementation of appropriate promotion schemes from time to time viz
- Transporters meet, Mechanics meet, Driver training
- Monitoring inventory of spares in Dealership point ensuring proper availability to customer
State Manager
Apollo Tyres Ltd
12.2004 - 05.2011
- As State Manager, primary responsibility was to manage 3 Northern states viz
- Punjab, Himachal Pradesh and Jammu & Kashmir generating revenue of 240 Crore annually, working towards profitability and growth of region and team, with 11 Offices headed by Area Manger and team size of 42 constituting sales, commercial and technical staff
- Achieving requisite sales of product mix through team
- Generation support to dealers through fleet acquisition & customer conversion
- Analysis of Dealer's growth by extraction and Penetration
- Gaining volume, Numeric reach and share percentage categories wise and to ensure prominent payment flow
- Ensuring to make best profitable brand among Business Partner
- Conducting various activity to create brand awareness and generating secondary sale
- Forecasting of material as per sales plan and requirement of market to feed market properly
- Reduce inventory Days & focus for no pile up of slow moving Material
- Replenishing stocks for dealers in time & providing them proper services
Depot Sales Head
Goodlass Nerolac Paints Ltd
07.2001 - 06.2004
- Basic role / responsibility as Depot Sales Head for Bhopal Area has been –
- Managing sales team for achieving desired business
- Developing Dealer Network (distribution channels) & increase institutional sales for achieving requisite sales of product mix in given parameters (cost)
- Responsible for collection of dues and implementation of credit policy in area
- Ensuring implementation of appropriate promotion schemes from time to time viz
- Consumer / painter schemes, Dealers meet, Painters and Architectures meet
- Promoting 'Color Scape' (concept in paints) thru' sales of Tinting Machines so as to establish brand patronage among dealers
- Resolving dealers & customer (end user) grievances & product complaints from time to time
Sales Representative
BERGER PAINTS LTD
07.1998 - 06.2001
- Major engagement as Sales Representative for Ujjain has been in –
- Developing new retail outlets & dealers and managing them for promotion of brand for requisite sales
- Carrying Market study from time to time, to keep tap on market
- Formulating and altering marketing strategies in consultation with seniors, for enhancing growth and market share
- Resolving dealers & customer grievances & product complaints from time to time
- Direct Sales to major industries / corporate
Education
Sr Management Program - Senior Management Program
IIM Raipur
02.2022 - 05.2023
PG. Diploma in International Trade - International Trade
Bhavan's Rajendra Pr. Institute Of Management
04.1997 - 03.1998
Post Graduate Diploma - Marketing Management
Nagpur University
04.1995 - 03.1996
Bachelor Of Commerce - Commerce
G. S. College
04.1992 - 03.1995
Skills
- Leadership
- Strategic Planning
- Decision Making
- Managing Change
- Resource Management
Certification
Leadership Competency For Star Performance, XLRI, 11/01/18
Accomplishments
- JK Tyre – Best Zone award 2020-21
- JK Tyre – Best Region award 2018-19
- JK Tyre – Consistent EXCELLENT rating in last 3 consecutive Years 2017-18, 2018-19, 2019-20.
- MAN Trucks - Appreciation letter and award by company for being best performer in the company.
Personal Information
- Father's Name: Paritosh Chakravorty
- Date of Birth: 01/10/74
- Marital Status: Married
Timeline
Sr Management Program - Senior Management Program
IIM Raipur
02.2022 - 05.2023
Head Sales ( Zonal Manager)
JK Tyre & Industries Ltd
09.2019 - Current
Regional Sales Manager
JK Tyre & Industries Ltd
05.2015 - 09.2019
Business Manager
Birla Tyres Ltd.
07.2014 - 05.2015
Business Manager
MAN TRUCKS INDIA PVT. LTD
06.2011 - 07.2014
State Manager
Apollo Tyres Ltd
12.2004 - 05.2011
Depot Sales Head
Goodlass Nerolac Paints Ltd
07.2001 - 06.2004
Sales Representative
BERGER PAINTS LTD
07.1998 - 06.2001
PG. Diploma in International Trade - International Trade
Bhavan's Rajendra Pr. Institute Of Management
04.1997 - 03.1998
Post Graduate Diploma - Marketing Management
Nagpur University
04.1995 - 03.1996
Bachelor Of Commerce - Commerce
G. S. College
04.1992 - 03.1995
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