Subash S
Area Business Manager
Kochi
Summary
Dynamic leader with a proven track record at Aditya Birla Fashion And Retail Ltd., excelling in sales management and franchisee management. Spearheaded market strategies, surpassing sales targets and fostering key relationships, enhancing client base and profitability. Skilled in competitor analysis and training development, adept at building rapport, achieving a significant increase in employee retention and customer satisfaction.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Area Business Manager
Aditya Birla Fashion And Retail
06.2020 - Current
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability.
- Exceeded annual sales targets consistently through proactive prospecting, effective pipeline management, and diligent follow-up efforts.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Managed a team of sales representatives, providing coaching and guidance to improve performance and achieve targets.
- Increased sales revenue by implementing strategic business plans and expanding client base.
- Negotiated contracts with new clients, securing favorable terms while maintaining company profitability guidelines.
- Improved operational efficiency by streamlining processes and implementing best practices across the team.
- Work closely with franchisee on achieving their IRR.
- NSO lead to RBD, Evaluating properties & Franchisee evaluation for NSO.
Store Manager
Aditya Birla Fashion And Retail
03.2018 - 06.2020
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Assistant Store Manager
Aditya Birla Fashion And Retail
02.2016 - 03.2019
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Assistant Store Manager
Color Plus
05.2015 - 02.2016
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Help the franchisee on buying the right stock
- Order High sell thru category for faster replenishment.
- Staff Hiring & Staff training on Product Knowledge & Operations to be taken care.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
Customer Care Associate
Itc Wills Lifestyle
01.2013 - 05.2015
- Collaborated with cross-functional teams to identify areas of improvement in the customer experience journey.
- Contributed to continuous improvement team-wide by collecting data on calls and giving managers knowledgeable feedback.
- Maintained good call control to quickly uncover questions and keep call times low.
- Resolved service failures, coordinated return appointments and executed referrals to specialists.
Education
Computer Application
SJSMV College of Arts & Science
Coimbatore 04.2001 -
MBA - Marketing & Finance
RVS College of Engineering & Technology
Coimbatore, India 04.2001 -
Skills
Sales management
Competitor Analysis
New Business Development
Training development
Employee Retention
Franchisee Management
Timeline
Area Business Manager
Aditya Birla Fashion And Retail
06.2020 - Current
Store Manager
Aditya Birla Fashion And Retail
03.2018 - 06.2020
Assistant Store Manager
Aditya Birla Fashion And Retail
02.2016 - 03.2019
Assistant Store Manager
Color Plus
05.2015 - 02.2016
Customer Care Associate
Itc Wills Lifestyle
01.2013 - 05.2015
Computer Application
SJSMV College of Arts & Science
04.2001 -
MBA - Marketing & Finance
RVS College of Engineering & Technology
04.2001 -