Summary
Overview
Work History
Education
Skills
Timeline
Generic

SUBASHINI IYER

Summary

A marketing consultant with an entrepreneurial spirit who helps attract customers, influence buyer behaviour and drive revenue through marketing

Overview

15
15
years of professional experience

Work History

Marketing Manager - Australasia

International SOS
06.2018 - Current
  • Supported the development and execution of the Australasian, Australia & New Zealand, Papua New Guinea and Government strategic and tactical marketing plans, business initiatives and special Group projects.
  • Attained the organisation's new business, extension, utilisation and retention targets YoY. Used best practices in campaign development, creative concepts development, marketing automation and analytics to help drive revenue & support the retention and extension targets of our regional clients.
  • Exceeded marketing targets by 153% last FY and 111% the year before Hosted over 50 webinars for clients and prospects
  • Developed heaps of collaterals, sales sheets, email templates, infographics and power point templates
  • Marketing attribution for the region last FY was 41% (20-25% being the industry average)
  • Built key reports in Power BI and SFDC for for executive team around account engagement with marketing activities, new leads, revenue generated, and ROI, saving 10 hours of manual reporting each week

Digital Marketing Executive

Empower IT Solutions Pty Ltd
08.2015 - 06.2018
  • Developed and executed marketing campaigns (online and offline) and marketing email campaigns
  • Maintained website, including creating content for improving SEO score. Managed organisation's social platforms
  • Created A/B testing plan for Facebook ad copy, leading to a 15% improvement in ROI
  • Developed a comprehensive paid acquisition strategy across Google, Facebook, Bing and industry newsletters, resulting in new leads

Manager-Marketing

WittyParrot Inc
01.2014 - 08.2015
  • Managed and maintained the organisation’s websites Optimised company website(s) for fast loading Increased organic traffic by 171% and social engagement by more than 250%
  • Building and managing SEO-focused website content and landing pages.
  • Achieved an average CPC landing page score of 8. Developed and managed online marketing (eDM, SEM, email) campaigns specific to buyer personas in accordance with the latest market trends.
  • Took care of branding, customer interaction and engagement on social platforms for a startup.

Manager-Marketing, Communication

Minacs Group Pvt Ltd
09.2013 - 01.2014

Inside

Harte-Hanks Pty Ltd
05.2011 - 07.2013

Merchandiser/Demonstrator

D2C Pty Ltd
08.2010 - 05.2011

Content-Writer

VAC Media Pvt Ltd
11.2008 - 10.2009

Technical Support Officer/ Quality Evaluator

Convergys India Pvt Ltd
07.2005 - 02.2007

Education

Bachelor’s Degree - Engineering

Mumbai University

Diploma - Business Administration

ICFAI University
India

Skills

  • SKILL SUMMARY
  • Strong knowledge of Google AdWords, Google Display Network, Google Analytics, Google Search Console , SEMrush and SerpStat
  • Expert experience using CRM solutions such as Microsoft Dynamics 365, Salesforce, HubSpot CRM
  • Expert knowledge of marketing automation platforms such as ClickDimensions, HubSpot, Marketo, Eloqua
  • Experienced in social seeling techniques using tools such as LinkedIn, Buffer, Hootsuite, Oktopost
  • Highly analytical and ability to evaluate campaign data and report on key digital trends using technologies such Google Analytics
  • Expertise in building and presenting data in Power BI, Salesforce dashboards
  • Strong project management skills with ability to perform under strict / tight deadlines
  • Creative approach to problem solving
  • Strong stakeholder management skills
  • Experience in using content management platforms such as WordPress, Joomla
  • Sound knowledge of HTML, CSS
  • Proficient use of Microsoft Office 365 in particular using Excel to create reports
  • Strong experience using prototyping tools such as Adobe xD, JustinMind
  • Creating product/service specific documents and sales-specific collaterals
  • B2B Product Marketing/Pre-Sales, Training, Mentoring, developing relationships with clients

Timeline

Marketing Manager - Australasia

International SOS
06.2018 - Current

Digital Marketing Executive

Empower IT Solutions Pty Ltd
08.2015 - 06.2018

Manager-Marketing

WittyParrot Inc
01.2014 - 08.2015

Manager-Marketing, Communication

Minacs Group Pvt Ltd
09.2013 - 01.2014

Inside

Harte-Hanks Pty Ltd
05.2011 - 07.2013

Merchandiser/Demonstrator

D2C Pty Ltd
08.2010 - 05.2011

Content-Writer

VAC Media Pvt Ltd
11.2008 - 10.2009

Technical Support Officer/ Quality Evaluator

Convergys India Pvt Ltd
07.2005 - 02.2007

Bachelor’s Degree - Engineering

Mumbai University

Diploma - Business Administration

ICFAI University

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SUBASHINI IYER