Subhabrata Bal

Experienced Leader with 20+ years of Retail Management and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Passionate about People, Process, Technology.

• Bata India Limited, AVP, North (COCO | Franchise), 01/01/21, 12/31/22, Managing business of 600 Cr. with a network of 400 Stores., Market expansion across channels to improve presence through COCO & Franchise Model., Drive channel growth, achieving milestones such as a 126% increase in conversion, 78-point surge in NPS and a 6% contribution in omni-channel., Leading the nationwide Sneaker Project initiative to enhance the contribution of the range. Achieved double digit increase in contribution for the year., Enhanced skill sets for District Managers and Retail Managers through coaching and training, while fostering internal growth for Store Managers transitioning to District Managers., Collaborated with cross-functional teams to develop training frameworks and content tailored for high-performance individuals
• Bata India Limited, AVP Emerging Market, East | North, 01/01/19, 12/31/20, Responsible for a Business of 500 Cr. Turnover across both the regions., Market Expansion in Tier 3-5 through Franchisee route., Key City revival plan for improving overall profitability of the concept.
• Bata India Limited, COO, East, 01/01/16, 12/31/18, Promoted to lead the East India Operations with a revenue of INR 380+ crores across 250 EBO’s., Developing a road map for the region with focus on Expansion, In-Store Experience & People improvement., Ownership of Top line & bottom line efficiency, leading to a CAGR of 11% in the given period., Selected as the Best Performing Region, winning the Retail Cup for the Year 2018.
• Bata India Limited, Retail Manager, North, 02/01/14, 12/31/15, Responsible for Business operations of Flagship Stores across multiple geographies of North with deliverables as Top line growth, Store Expansion, Reduce Store Aging & Team Management., Collaborate with Cross Functional Teams for achieving LTL growth.
• Carrefour India, Unit Head, 03/01/13, 01/31/14, Managing a business of 250 Cr Wholesale center with P&L responsibility., Drive Top Line through engagement with Key FMCG players & active customer base., Drive Kirana Project to improve adoption & increase in active customers, leading to a +30% increase in base & improved basket size of +12%., Building & Adherence to Private label growth strategy.
• Aditya Birla retail limited Delhi, Unit Head (Hyper Market), 07/01/12, 02/28/13, Heading Retail Unit of 150 Cr. with a team strength of 200 people., Delivered double digit Top line growth for the period., Improved EBIT from -3% to +4.1% in a span of 6 months., Improved Unit Quality & Customer score by 16 points.
• Metro Cash & Carry India, Senior Manager, 06/01/06, 06/30/12, Lead Teams for the opening of Large Format Retail centers across India., Responsible for managing Food & Non-Food operations across multiple geographies with Top & Cost line accountability., Implementation & Scaling of the Loyalty Program project leading to a buying frequency of 5 times/ year Vs. 2., Leadership role in the implementation for International HACCP standards leading to customer retention & growth.
• Reliance Web store Limited, Area Sales Manager, 10/01/02, 05/31/06, Leadership role in establishing Reliance Web Worlds retail centers across East India., Received recognition from Shri Mukesh Ambani for “Remarkable Contribution” to the region., Responsible for SOP adherence basis operating guidelines., Accountable for Team Development & working with them for Identifying Growth opportunities.
• Bata India Limited, Category Manager, 06/01/98, 09/30/02, Responsible for Top Line & Margin growth for the Men’s category across India. Range planning for Key brands., Received Brand Recognition from “Hushpuppies” in the 50%+ growth category., Launched Market penetration project for Open Category, leading to a growth of 30%+., Participated in international product development and buying meetings.