Subhabrata Pal

Versatile, Dynamic & Experienced Communications Specialist with a knack for developing and implementing creative campaigns keeping TG in mind. Quickly able to understand the mission, vision and values of a brand, impeccably presented with ample experience of maximizing brand awareness keeping focus to increase sales at a fast-paced working environment in conjunction with operational requirements – ensuring Maximum Brand Visibility within a brand guideline and create an image that is up to date and right for its appropriate audiences. Overall Experience of almost 24 years, 18 years in the field of Marketing Communication, Brand Communication & Sales Promotion.

• Made DPR (Detailed Project Report) on Road Safety for the State of Sikkim
• Introduced Campaign for RUPA FRONTLINE with Mr. Ranveer Singh
• Made Award Winning Pavilion for RUPA in 26th India Industrial Trade Fair 2014 in Kolkata
• Introduced footballer Mr. Bhaichung Bhutia for Endorsing SEL TMT bar

• 12/2021, Present, AKTION SAFETY SOLUTIONS PVT. LTD., Manager – Tender, Delhi, Public & Private Sector Liaisoning for Business Development, Product Demonstrations, Bidding of Tenders in GEM portal, Product Literature, Creating Contents and Making Customised Presentations, Arrangement for Meetings, Company Website Management, Handling Social Media Accounts
• 09/2020, 11/2021, S M DENZONG ROAD SAFETY PROJECTS LLP, Sr. Project Coordinator, Delhi, Coordination with Govt. Departments like Transport, Enforcement, Police, Tourism, Preparation of DPR – Team Lead, Appointed as Coordinator between Sikkim Govt. & MoRTH, Govt. of India, Social Media Promotion, Research and Road Safety Project Proposal Preparation, Presentation of Proposals to Different State Govt.
• 12/2015, 05/2020, DECORAZZI PAINTS & COATINGS PVT. LTD., Manager – Marketing, Kolkata, Brand Creation & Trade-marking with close co-ordination with Management, Packaging development & implementation, Signage & other promotional material development & implementation, Develop necessary POP, POS tools to increase brand presence, market share, Improve customer satisfaction, Sales Pitch & Product Introduction, Sales Scheme development in co-ordination with Management, Organizing sales promotional events, Agency liaison & Vendor management with budget control, Controlling Digital Marketing
• 12/2013, 11/2015, RUPA AND COMPANY LIMITED, Assistant Manager – Marketing, Kolkata, Responsible for all kinds of Creative Artwork Approval for Signage & In-store branding, OOH, POP, Creative Agency Liaisoning, Trade Marketing, Retail Merchandising & EBO Merchandising, Done Still Shoot for RUPA FRONTLINE with Bollywood Celeb Mr. Ranveer Singh, Done TVC Shoot for thermal wear brand – TORRIDO, Responsible for packaging Development – Rupa Frontline, Euro, Bumchums, Revamped E-commerce websites for Euro & Bumchums brands, Sales Scheme Development and its implementation
• 09/2008, 11/2013, SHYAM SEL & POWER LIMITED, Brand Manager – SEL TMT Bar, Kolkata, Preparation & Execution of Cost-Effective Marketing Plan in co-ordination with Management & Sales team, Handling Commercials related to Branding Activities, ATL & BTL Campaign Management & Execution, Developed Product Literature, POP Materials, Organized Sales promotional activities like Dealers’ Meet, Engineers’ Meet, Mason Meet etc.
• 02/2007, 08/2008, METRO CASH & CARRY, Supervisor – In Store Decoration, Bengaluru, Execution in store decoration as per prescribed norms and format, Event Management, Coordination for Metro Mail, In house Designing as per requirement, Large Format Printer operation, Record Keeping
• 11/2006, 01/2007, SPACEAGE MULTIPRODUCTS PVT. LTD., Executive – Brand & Promotion, Kolkata, Development of Advertisement& Advertorial materials for Print in co-ordination with Management, Responsible for development of product literature & other POP materials, Assisting Sales Head for Sales Promotional Activities
• 06/2001, 10/2005, SKETCH, Graphic Designer / Video Editor, Kolkata, Ideation & designing print ad, brochure, poster, dangler & different promotional materials in co-ordination with Art Director & copy writer
• 08/1998, 12/2000, NIIT, Part Time Faculty, Freelance Designer / Video Editor (Marriage/Events)

• Date of Birth: 01/11/76
• Nationality: Indian
• Marital Status: Married
• Religion: Hinduism