Subhadeep Basu

• Driving cross entity integrations within the Bajaj Finserv group to offer life insurance with Bajaj Allianz Life Insurance Company and demat services with Bajaj Bajaj Broking to synergize the group strength, discover on the Bajaj Finance digital platforms and fulfillment at the respective entity platform, offering customers a seamless DIY experience.
• Collaboration with cross-functional teams like design, SEO, performance marketing and IT to ensure seamless execution of projects within defined timelines with regular reporting to senior management
• Leading capability building across digital platforms (Android, iOS, Web) for select products, monitoring and optimizing the platform performance, user experience, and using data analytics to drive further enhancements and growth
• Monitor and Enhance Performance metrics across App and Web platforms, ensuring platforms are up and running 24x7 which serves 40 Mn users
• Digital Platform contributed to increase in overall 20% business generation.

• Driving profitability initiatives for one of the marketplace channels; preparing the high-level program roadmap, including critical milestones, and strategic goals.
• Exploring revenue driving opportunities fee items) and reducing the cost drivers (variable and fixed costs), owner to drive multiple initiatives for the channel, contributing to 150+ Cr to the P&L.
• Driving the largest fee leakage reduction initiative for the channel through weight mismatch of shipped items; designed initiatives to reduce supply chain cost and time for delivery by reducing distance traveled

• Nurtured the brand MPL Sports (Former official kit sponsors of Indian cricket team) as an athleisure D2C ecommerce brand - Set up the website platform (Shopify) and associated tech interfaces, onboarded 3PL partners for fulfillment of orders, established the program management team - led to ~ 20 Cr GMV in first 9 months of brand launch, observing best-in-class fulfillment metrics with very low leakages.
• Setup the program management team at MPL (a unicorn), introduced multiple processes to put structure to the fast-paced tech changes expected by customers -introduced scrum practices, roadmap planning; sprint execution practices, established release train cadences, started defect management processes - delivered 90% on time in-full releases.
• Established the customer success and social media engagement team for MPL from scratch.

• Distinctive role in establishing the largest digital bank in the country and registering 130% growth - Implemented the largest digital lending product for the largest Indian bank with multiple technology integrations, redesigned the processes and enhanced the customer experience.
• Re-designed and transformed the cash management process for one of the largest PSU banks in India to streamline, digitize and enhance efficiency of cash management across 4500+ branches and 7500+ ATM network, delivering free cash of INR 300 Cr to the bank.
• Frontline revitalization and strategy development for a micro-finance institution in India to arrest weakening sales and collections - Streamlined the process with the use of technology, developed change leaders in the organization, re-engineered the collections strategy - incremental collections of ~ 25 Cr.

Defined the business requirements and built the target operating model for a real time payments system for a large clearing network in the USA - Included features like secure tokenization, ISO 20022 rich messaging, clearing and settlement, value added services, etc.

• Drove efficiency improvements, enhanced controls, delivered cost savings and increased income in the area of Branch operations for a retail bank in Africa - Played a significant role in stopping the income leakage, which led to additional revenue of £435K annually, developed a cash optimization model which reduced the costs by £190K annually.
• Instrumental in transforming the account opening process for Corporate Clients in Barclays, UK from a manual, bank centric, paper based, duplicate client effort to a world class straight through process.

• Technical Solutions architect for IBM Content Manager OnDemand (CMoD) as part of Document Management Solutions team for a global MNC bank.