Subhadeep Kundu

▪ Conduct in-depth market research and competitive intelligence analysis across industries to identify consumer trends, growth opportunities, and strategic market gaps for consulting clients.
▪ Perform sales and market data analysis to generate actionable insights, enabling clients to make sharper, data-backed marketing decisions.
▪ Develop strategic marketing recommendations grounded in performance metrics, consumer behaviour analysis, and category benchmarking.
▪ Support business development by identifying and qualifying potential leads, assisting in client outreach, and nurturing stakeholder relationships.
▪ Plan and support execution of integrated marketing campaigns, improving brand positioning and lead generation effectiveness.
▪ Build strategy decks, analytical dashboards, and insight reports used directly in client-facing consulting engagements.
▪ Collaborate cross-functionally with consulting teams to improve client category performance and campaign effectiveness.

▪ Conducted extensive field research and market visits across key FMCG categories to analyse shopper behaviour patterns and decode purchase decision drivers at the point of sale.
▪ Evaluated in-store brand visibility and merchandising effectiveness across retail outlets, identifying gaps in shelf presence and execution quality versus competitors.
▪ Tracked and analysed competitor communications, promotional strategies, and on-ground activations across categories to support data-driven category-level decisions.
▪ Synthesised consumer and market insights to assist in refining Nestlé's marketing and promotional strategies, translating field observations into actionable recommendations.
▪ Documented research findings and delivered structured presentations to internal stakeholders, communicating insights in a clear and decision-ready format.

• Designed engaging creatives & marketing collateral using Canva to enhance brand visibility & audience engagement.
• Managed and optimized the company's social media handles, ensuring consistent branding, timely content posting, and improved follower interaction.

▪ Worked as a PL/SQL developer on an Oracle EBS R12 application serving millions of students across educational courses for a US-based client.
▪ Managed production support operations including incident management, issue resolution, monitoring, and reporting — ensuring high platform availability and performance.
▪ Resolved critical system bugs and priority incidents, consistently delivering within agreed SLA timelines and contributing to improved customer satisfaction.
▪ Built and maintained PL/SQL-based reporting pipelines and data queries used by product and operations teams for decision-making.
▪ Developed strong cross-functional collaboration and client communication skills working across time zones with US-based stakeholders.

• Analysed customer and lead data to identify trends and improve campaign effectiveness.
• Conducted in-depth customer analysis, maintained data, and developed a lead funnel that drove business growth.
• Utilised MS Excel and CRM tools like Lead Squared to manage customer data and track lead performance.
• Contributed over INR 21.5 lakhs in revenue through effective lead funnel creation.