Summary
Overview
Work History
Education
Skills
Projects Undertaken
Certification
Academic Projects and Internships
Awards and Recognition
Timeline
Generic
Subhadip Das

Subhadip Das

Area Manager:-Sales And Marketing
Bengaluru,Karnataka

Summary

Area Manager, Sales and Marketing.

Skilled in Channel Handling, Product Management, Network Management, Team Handling and Team Building with excellent communication and networking skills. Biggest strength lies in taking initiatives, out of the box thinking and ability to prioritize the tasks. Reliable at operating in high-volume, fast-paced environment. Skilled in leading teams to meet objectives on stringent timelines demonstrated over 12 years of management performance.

Overview

11
11
years of professional experience
4
4
Certifications
6
6
Languages
4
4

RISE Awards

Work History

AREA MANAGER

Ashok Leyland Ltd.
Bengaluru
01.2022 - Current

• Year on Year Volume improved by 37%.
• Developed exclusive Annual Plan which led to volume growth by increasing network and coverage in strategic locations. Sales Satisfaction increased by 57 points.
• Led Team of 2 TSMs and 6 Dealerships with 200 plus on field Salesforce.
• Successfully implemented launches of 2 new products, Bada Dost i2 and Bada Dost i4.
• Surpassed all Sales forecasts and achieved highest sales of Bada Dost for 3 consecutive months.
• Improved Market Share in Pickup segment from 11% to 18%.
• Doubled dealership profitability by doubling of volumes through key initiatives.

• Improved AL network reach by sourcing and on boarding 2 new dealerships in rural market.

Territory Sales Manager (Sales & Marketing)

Ashok Leyland Ltd.
Bengaluru
07.2016 - 12.2021
  • Market Share improved from 18% to 39% in this period.
  • Successfully opened 2 new Channel Partners through Market Sourcing.
  • Won Annual Award for " Dealer of the Year" and " Highest Volumes Partner/MiTR" in Bengaluru.
  • Dealership profitability increased from 1 crore to 12 crore in this period through strategic initiatives.
  • Led Launch of new product Dost Plus and achieved 30% volume contribution within a year.
  • Expanded Corporate Sales and Institutional Sales. Captive Sales penetration increased from 5% to 22% contribution in this period.

Territory Sales Manager ( Sales & Marketing)

Ashok Leyland Ltd.
Hyderabad
04.2014 - 06.2016

• Increased Volume per month from 100 to 250 in this period.
• Market Share increased from 27% to 42%.
• Opened 21 additional touch points within 2 years to increase coverage and brand visibility.
• Won "Dealer of the Year" twice.
• Successfully launched "Partner" vehicle and achieved 100 vehicles sales in a fiscal year, highest Pan India.
• Added 50 key customers, in 2 years.
• Captive penetration increased from 10% to 25% in 2 year period

Product Manager (Stile Passenger Car)

Ashok Leyland Ltd.
Hyderabad
10.2013 - 03.2014

•Delivered efficient launch calendar with weekly and monthly updates, which increased visibility and reach of new product.
• Delivered highest sales Pan India in this category.
• Employed innovative techniques and initiated tie ups at Corporate level, which resulted in volumes beyond, expected levels.
• Handled launch of Stile and showroom readiness along with with press coverage and marketing activities for entire combined Andhra Pradesh territory.
• Employed third party vendors to make vehicle readiness with respect to the existing passenger car industry requirements.
• Was conferred the title of "Stile Champion" for delivering exceptional results.

GRADUATE ENGINEERING TRAINEE

Ashok Leyland Ltd.
Hosur
09.2012 - 09.2013
  • Completed entire training duration top of the class, by being consistently in the Top 10 in all evaluations.
  • Conducted Comprehensive study on SAP processes including CRM and DBM to reduce redundancy and simplify the ongoing data entry processes at dealership. This resulted in increase of data entry complacency from 50% to 75% within a span of 3 months.
  • Upgraded a supplier from Tier III to Tier II by studying and eliminating idle processes and communication gap in the Supply Chain. This resulted in capacity increase of the supplier from 25 fuel tanks to 50 fuel tanks in a month in compliance with all the 3S norms of production.
  • Successfully made a new dealership fully operational in Odisha in 100% compliance of Ashok Leyland Network development norms.

Education

B.Tech - Mechanical Engineering

College of Engineering And Technology
Bhubaneswar
04.2008 - 03.2012

Higher Secondary 12th Board -

F.M Junior College
Balasore
04.2006 - 04.2008

ICSE 10th Board -

St Vincent’s Convent School
Balasore
04.1993 - 03.2006

Skills

    Product Management

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Projects Undertaken

Target 150:- (Financial YEAR 21-22) 

KRAs: - 

1. Achieved 150 numbers of Dost Family retails in a single month in Mangalore Territory.

2. Achieved Market Share of 50% in H1, FY 20-21 in Mangalore territory.


PARTNER 10 Up:- (Financial YEAR 19-20) 

KRAs :Created 10 Key Customers for the newly launched Ashok Leyland Partner vehicle by selling vehicles to key competition customers in Bangalore Territory.


Lakshya 100:- (Financial YEAR 17-18)

KRAs : - Increased average monthly sales from 70 numbers to 100 numbers in the financial year in Bangalore territory, through multiple initiatives.


Certification

Advanced Excel

Academic Projects and Internships

     

Central Tool Room and   Training Centre, Bhubaneswar

 Design and manufacturing a hand injection mold through CATIA and  Tool Room


Learnings:-

• Full understanding of designing through CATIA
• Manufacture the same design in the workshop using various production   methods.
• Firsthand experience of all the production processes.

     

Hindustan Aeronautics   Limited, Sunabeda

Production processes involved in manufacturing   of Turbine Blades


Learnings:-

• Understanding the   design and its implementation for production of turbine blades.
• Firsthand experience of special manufacturing processes like diamond   cutting and superfine broaching.
• Testing and R&D of Sukhoi engines.

Awards and Recognition

  • "Rise Award" for YOY 5% increase in SCV Market Share, Q3 FY 2018-19.
  • "Rise Award" for Highest SCV Market Share in Q3 FY 19-20.
  • "Rise Award" for Highest Partner and MiTr Volume , Q2, FY 19-20.
  • "Rise Award" for Highest Partner Market Share, Q1, FY 20-21.
  • "Stile Champion", Q3 & Q4 FY 2013-14.

Timeline

Introduction to Electric Vehicles

07-2022

AREA MANAGER

Ashok Leyland Ltd.
01.2022 - Current

Innovating from MIT

04-2021

Advanced Excel

06-2018

Excellence in Sales and Art of Winning

03-2018

Territory Sales Manager (Sales & Marketing)

Ashok Leyland Ltd.
07.2016 - 12.2021

Territory Sales Manager ( Sales & Marketing)

Ashok Leyland Ltd.
04.2014 - 06.2016

Product Manager (Stile Passenger Car)

Ashok Leyland Ltd.
10.2013 - 03.2014

GRADUATE ENGINEERING TRAINEE

Ashok Leyland Ltd.
09.2012 - 09.2013

B.Tech - Mechanical Engineering

College of Engineering And Technology
04.2008 - 03.2012

Higher Secondary 12th Board -

F.M Junior College
04.2006 - 04.2008

ICSE 10th Board -

St Vincent’s Convent School
04.1993 - 03.2006
Subhadip DasArea Manager:-Sales And Marketing