Subhag Kirankumar
Summary
Experienced Digital Marketer with 9+ years of impactful digital strategies & delivering substantial revenue growth. Skilled in SEM / PPC, SEO, social media marketing. Experience working with brands and managing brands as a agency SPOC. Adept at handling annual marketing budgets of 15Cr & upwards and proven track record of optimizing overall CAC by 30%. Demonstrated success in devising integrated digital marketing campaign strategies, resulting in a 2x increase in daily online consultations. A results-driven professional & proficient marketer with a solid foundation in communication, critical thinking, and problem-solving.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Group Manager (Head of Digital Marketing)
MediBuddy
02.2023 - Current
- Handling the Digital P&L and team at MediBuddy, leading Performance Marketing, SEO, Social Media Marketing, and Influencer Marketing.
- Leading a five-member digital team. Responsible for managing scale, efficiency, and quality across the Digital team.
- Led team meetings to discuss project progress and delegate tasks effectively.
- Analyzed business performance data and forecasted business results for upper management.
- Developed and implemented team strategies to increase efficiency and productivity.
- Increased revenue MoM, and improved ROAS from 0.5 to 4.5.
- Scaled website traffic from 1M per month to 2M per month (expected to continue to grow) in one year. Set up revenue tracking across all SEO pages.
- Responsible for attribution setup and leads tracking across the Surgery business.
- Improved
- Conducted A/B testing across the surgery business, resulting in an improvement of qualified leads from 5% to 15%.
- Devised an integrated digital marketing campaign strategy and increased daily online doctor consultations by 2x in 9 months.
Freelance Consultant
Catalysts Team
09.2022 - 02.2023
- Led Delivery & Growth projects for over 7 clients across multiple industries.
- Drove 3x reduction in CPT for a client in Appliances servicing industry
- Drove 1.5x increase in orders MoM for a client in the Beverages industry.
- Responsible for Media planning, budgeting & execution Supporting in Sales & Business Development through cold outreach, response to proposals, Ideating & strategising on the sales pitch. Converted 1 client.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
- Analyzed information from multiple sources to identify patterns or trends.
- Analyzed key performance indicators to identify effective strategies.
Assistant Director - Digital Marketing
Jigsaw Academy Education Pvt Ltd
02.2021 - 08.2022
- Leading the digital strategy to drive business growth. Responsible for all things organic, performance, social, etc.
- Handling annual budgets upwards of 20Cr.
- Designed new acquisition channels to supplement business growth. Opened five new channels to drive auxiliary growth and monitor performance.
- Maintaining CAC for our top programs at 20%, and delivering scale for a 125-batch.
- Drove 4x organic leads through changes in LPs and popups.
- Recommended new strategy for marketing automation and drip marketing, leading to a 5% increase in in-funnel engagement.
- Led the brand campaign, responsible for a 15% increase in brand searches.
- Responsible for 5% of overall enrollments through referral campaigns.
- Reduced CAC to 55% for a new program by the second batch (6 months), and delivered leads for a 100 batch.
- Directly responsible for CAC optimization across programs and for reducing overall CAC by 30%.
- Led the data standardization project for CRM to streamline data flow and data readability.
- Streamlined and segmented new versus revisit logic that drove a 4% conversion rate from revisit traffic.
Senior Digital Marketing Manager
Twin Health India Pvt Ltd
10.2020 - 01.2021
Digital Marketing Manager
Acko General Insurance
10.2019 - 10.2020
Delivery Unit Head
Hiveminds Innovative Market Solutions Pvt Ltd
10.2018 - 10.2019
Marketing Specialist
Hiveminds Innovative Market Solutions Pvt Ltd
10.2015 - 07.2017
Education
Master of Science - Marketing, International Marketing, Advertising & Communication, Digital Business
The University of Manchester
Manchester, United Kingdom12-2018
Bachelor of Engineering - Mechanical
Visveswaraya Technological University (RNSIT)
Bangalore, India08-2015
Skills
- Digital marketing
- Brand marketing
- Performance Marketing (PPC / SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Demand Generation / Lead Gen
- Digital Sales
- Client servicing
- Partnerships and Affiliate Marketing
- Web Analytics (GA, GSC)
- Mobile / App Attribution (Branch)
- Marketing Automation
- Influencer marketing
- Leadership and Team Building
- Communication
Certification
- Licenses & certifications Learn to Sell Anything by Grant Cardone - Udemy
- Deeply Practical Project Management - Udemy
- The Fundamentals of Digital Marketing - Google Digital Garage
Languages
English
First Language
Hindi
Proficient (C2)
C2
Kannada
Elementary (A2)
A2
References
References available upon request.
Timeline
Group Manager (Head of Digital Marketing)
MediBuddy
02.2023 - Current
Freelance Consultant
Catalysts Team
09.2022 - 02.2023
Assistant Director - Digital Marketing
Jigsaw Academy Education Pvt Ltd
02.2021 - 08.2022
Senior Digital Marketing Manager
Twin Health India Pvt Ltd
10.2020 - 01.2021
Digital Marketing Manager
Acko General Insurance
10.2019 - 10.2020
Delivery Unit Head
Hiveminds Innovative Market Solutions Pvt Ltd
10.2018 - 10.2019
Marketing Specialist
Hiveminds Innovative Market Solutions Pvt Ltd
10.2015 - 07.2017
- Licenses & certifications Learn to Sell Anything by Grant Cardone - Udemy
- Deeply Practical Project Management - Udemy
- The Fundamentals of Digital Marketing - Google Digital Garage
Master of Science - Marketing, International Marketing, Advertising & Communication, Digital Business
The University of Manchester
Bachelor of Engineering - Mechanical
Visveswaraya Technological University (RNSIT)
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