Subhajit Karmakar
Kolkata
Summary
Accomplished Branch Manager with a proven track record of driving sales growth and leading high-performing teams. Expertise in business development, compliance, and revenue generation within the consumer durables sales industry. Demonstrated ability to develop and implement effective sales strategies to achieve and exceed targets.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Branch Manager
Whirlpool of India Ltd
11.2023 - Current
- Currently working as Branch Manager spearheading the Whirlpool business for Varanasi Branch.
- People Manager Role having 9 Area Managers as direct reportees and close to 250 resources in support functions like marketing, service and commercial having dotted line reporting to me.
- Providing operational Leadership with Sales Volume and GOLY target for entire branch, range selling with focus on AC and MWO categories, Mix improvement and premium product selling in core business categories of refs and washers.
- Providing accurate forecasting and sales plan to production and logistics team
- Custodian for branch passbook (discount and account sheet) and designing and implementing various trade schemes from time to time with key focus on market share gains.
- Maintaining overall financial hygiene at branch level keeping close watch on DSO days, account reconciliation of trade partners by AMs, SG&A expenses etc.
- Using trade budget efficiently to improve market share with the help of reach and extraction.
- Co-ordination with category managers for devising a category specific strategy with effective implementation
Deputy Manager
Whirlpool
09.2021 - 11.2023
- Execution of sales management process:
- Achieving sales target for territory for consumer electronics products (Refrigerator, Washing Machine, AC, Microwave Oven, Water Purifier) in South Bengal with 3 Distributors.
- Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
- Engaging trade schemes and maintaining commercial hygiene.
- Work continuously towards improvement of the channel.
- Analyzing competition scenario and reporting the same - MIS Reporting.
- Implementation of credit policy, minimize daily sales outstanding and increase collections.
- Trade Partner Management:
- Monitor and analyze the market scenario, competitors activities including price
- Monitor trade partner inventories and plan stock inventory.
- Collect feedback from distributors and dealers.
- Ensure timely collections and partner sign-off
- Ongoing movement of stock movement trends and ensuring continuously availability of key SKU???s.
- Ensure training of trade partners- salesmen and sales promoters on product.
- Managing Depot:
- Ensuring proper chain management and handling compliance issues
- Demonstrate the whirlpool values in day-to-day activities.
- Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.
- Maintaining ND and WD, maximum reach with maximum depth.
Assistant Manager
Panasonic India Pvt. Ltd
04.2021 - 09.2021
- Sales Management Process:
- Responsible for achieving sales target for consumer durable products (AC, LED, Refrigerator, Washing Machine, Microwave Oven, Music System) in Kolkata Market.
- Responsible for 2 Distributors with all product range of Panasonic India in 4 Districts (South 24 Parganas, Howrah, East Midnapore, West Midnapore)
- Work continuously towards improvement of the channel & market share in my territory.
- Trade Partner Management:
- Monitor and analyze the market scenario, competitors activities including price
- Monitor trade partner inventories and plan stock inventory.
- Continuous monitoring of stock movement trends and ensuring availability of key SKU???s.
- Managing Business Excellences
- Ensuring proper Supply chain management and handling compliance issues related to services.
- Maintaining ND and WD, maximum reach with maximum depth.
- Marketing / Promotional activities
- Ensuring Co-ordination for retail activities and in-shop branding activities at the counter.
- Communicating and managing schemes to the Dealer / Distributor.
- Managing Key Retail outlets & doing local marketing activities in the territory.
Deputy Manager
Whirlpool Of India Ltd
01.2020 - 04.2021
- Execution of sales management process:
- Achieved sales target for territory for consumer electronics products (Refrigerator, Washing Machine, AC, Microwave Oven, Water Purifier) in South Bengal with 2 Distributors and 1 G30 Direct Dealer with 3cr monthly.
- Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
- Engaging trade schemes and maintaining commercial hygiene.
- Work continuously towards improvement of the channel.
- Trade Partner Management:
- Monitor and analyze the market scenario, competitors activities including price
- Monitor trade partner inventories and plan stock inventory.
- Managing Depot:
- Ensuring proper chain management and handling compliance issues
- Demonstrate the whirlpool values in day-to-day activities.
Territory Sales Manager
Sony India Pvt Ltd
09.2015 - 01.2020
- Sales & Revenue generation
- Responsible for achieving targets for Sales, revenue and market share for consumer electronics products
- Channel Management
- Implementation of Company's sales & distribution startegies/plans for business development.
- Identification, selection, motivation and engagement of channel partners
- Channel expansion to ensure product availability extensively in the assigned territory.
- Training of channel partners and Sales promoters to build competence in selling products.
- Marketing / Promotional activities
- Co-ordinate for retail activities and in-shop branding activities at the counter.
- Communicating and managing schemes to the Dealer / Distributor.
- Managing Key Retail outlets like - Sony World & Sony Exclusives.
- Local marketing activities in the territory.
Area Sales Executive
HCL Infosystems Limited, Patna Bihar
03.2014 - 09.2015
- Handling multiple distributors in three different districts.
- Responsible for overall territory business planning & execution.
- Responsible for increasing volume per outlet (VPO).
- Execution of all sales & marketing inputs.
- Ownership of promoter outlets and other business avenues.
- Ensuring adherence to hygiene parameters.
- Width of distribution (WOD), must sell SKUs (MSS), VINO(display), VPO.
- Responsible for RDS/MD manpower training, development, productivity.
- Responsible to support the Promoter Network.
Education
MBA/PGDM -
Institute for Technology and Management (ITM)
01.2014
B.Tech/B.E. - Computer Science
West Bengal University of Technology (WBUT)
01.2011
12th - undefined
West Bengal
01.2006
10th - undefined
West Bengal
01.2004
Skills
- Effective leadership skills
- People Management
- Sales Strategy
- Channel Management
- Sales Forecasting
- Team Handling
Certification
- Certificate of Market Research Workshop by Nielsen
- Certificate of Advertising Workshop Lowe Lintas at IIM Ahmedabad.
Awards
Award: Won Awards for ???Best Sales Performer??? Bihar.
Timeline
Branch Manager
Whirlpool of India Ltd
11.2023 - Current
Deputy Manager
Whirlpool
09.2021 - 11.2023
Assistant Manager
Panasonic India Pvt. Ltd
04.2021 - 09.2021
Deputy Manager
Whirlpool Of India Ltd
01.2020 - 04.2021
Territory Sales Manager
Sony India Pvt Ltd
09.2015 - 01.2020
Area Sales Executive
HCL Infosystems Limited, Patna Bihar
03.2014 - 09.2015
B.Tech/B.E. - Computer Science
West Bengal University of Technology (WBUT)
12th - undefined
West Bengal
10th - undefined
West Bengal
MBA/PGDM -
Institute for Technology and Management (ITM)
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