Subhajit Roy Chowdhury
Kolkata
Summary
Accomplished professional with nearly 17 years of experience in Sales, Channel Management, and Revenue Generation, focusing on achieving top and bottom-line profitability. Proven track record in developing business strategies that drive sales and enhance margins through long-term planning. Expertise in optimizing channels and expanding networks, managing annual turnovers of INR 70 crore. Skilled in building strong dealer relationships and improving customer engagement through targeted market research and analysis.
Overview
17
17
years of professional experience
Work History
Manager– Distribution & Modern Trade
Panasonic Life Solutions India Pvt. Ltd.
08.2022 - Current
- Responsible for sellout drive in Modern Trade Channel in West Bengal
- Responsible for execution and adherence of display and store share by connecting with Cluster team, Merchandising team on regular interval
- Responsible for Reliance Retail Ltd and Infiniti Retail Ltd.
- Managing market penetration in distribution market of (N24 Pgns & Hooghly)
- Identifying potential area, Market Expansion, Understanding shortcomings and taking corrective actions
- Leading Primary Sales Market penetration Competitor’s Analysis
- Managing a Team of 5 DSOs, 2 RSOs, 2 TLs and 22 Promoters
- Engaged in Scheme creation and execution, Stock demand planning for distributor Commercial Hygiene, Scheme RECO and Balance Confirmation MoM
- Currently leading a team size of more than 70 members; leading business planning and performance management of distributors, including development and execution of sales plans, local area marketing, staff coaching, recruitment and hosting of constructive meetings
- Building distribution network with financially strong & reliable dealers; setting sales targets for dealerships and monitoring achievement of the same; developing dealer business cases and setting up dealer operating standards & business plan
- Conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets
- Working with prospective clients, generating business from existing accounts and achieving profitability and sales growth
- Developing strong market knowledge of existing & potential clients and ensuring business growth opportunities aligned to company’s strategic plans
Deputy Manager– Distribution & Modern Trade
Whirlpool Corporation
02.2019 - 07.2022
- Managed Primary Sales
- Led Secondary Sales through 36 Brand Staffs, 10 DSOs, 2 TLS
- Drove DSOs for overall market capture and growth.
- Contributed in Scheme creation and execution, Stock demand planning for distributor, Commercial Hygiene
- Managed scheme RECO and Balance Confirmation MoM
Area Sales Executive– Modern Trade – Kolkata
J K Helene Curtis Limited
04.2017 - 02.2019
- Managed Key Accounts of Future Retail limited, Spencer’s Retail Limited, Aditya Birla Retail Limited, Reliance Retail Limited, Metro Cash & Carry, Fortune, City Life
- Managed a team of 32 Promoters, 4 Team Leaders, Key Accounts Management & Modern Trade Sales
- Administered the business of 70L/Month on an Avg.
- Minimized stock ageing by maintaining FIFO at distributor’s end
- Planned for sales promotional activities i.e. Consumer offer from time to time
- Performing BTL activities for stock liquidation and brand awareness
- Engaged in SKU wise focus and planning starting from distributor’s end to store level
- Controlled stock at the SS/Distributor level, ensured this is not exceeding one-month safety stock at any time
- Conducted research about rival’s scheme, promotion activity & marketing campaigns and so on
- Hired, trained the sales team, as per the budget allocated on approval and in consensus with senior
Area Executive – General Trade
Indagro Foods Pvt Ltd.
02.2015 - 08.2016
Operation Executive
Adecco India Pvt. Ltd.
04.2013 - 01.2015
Relationship Executive
Godfrey Phillips India Ltd
04.2009 - 10.2009
Team Leader
Motorola
08.2008 - 02.2009
Education
Master Of Business Administration - Marketing
WBUT
Kolkata01.2012
B.Com - Accountancy Hons
Prafulla Chandra College
Kolkata01.2007
Skills
- Strategic planning and leadership
- Revenue management
- Customer acquisition
- Modern trade sellout
- Cross-functional coordination
- Team building and training
- Analytical skills
- Innovative thinking
- Communication skills
- Microsoft Office proficiency
- Sales planning strategies
- Market penetration tactics
- Competitive analysis expertise
- Customer relationship management
- Distribution network development
- Stock demand forecasting
- Business development initiatives
Languages
- Bengali
- English
- Hindi
- Bengali
- English
Personal Information
Date of Birth: 12/20/85
Highlights
- Panasonic Life Solutions India Pvt Ltd, Received Best ASM, East award for top performance in GT Market in 08/2024., Promoted to Manager from Deputy Manager from 04/2024.
- Whirlpool Corporation, Received Star Performer Award for achieving ever highest growth in Modern Trade, Modern Trade is highest growing channel with 44% GOLY FY 2019-2020, Received Special Award for Achieving the 110% mark in the month of 04/2019, Awarded Exceptional on 2019-2020, Consecutive Top Performance Award for 09/2020 and 10/2020, Received Champion Award for SONs OF EAST Competition 2020, Received Star Performer Award 08/2021 and 09/2021, Awarded Exceptional on 2021-2022 for General Trade and 2019-2020 for Modern Trade
- J K Helene Curtis Limited, FY 2017-2018 Modern Trade business in West Bengal grew by 33%, Nominated as top Performer for FY 2018-2019, Distributor grew by 24% in FY 2018-2019
- Indagro Foods Pvt Ltd., Successfully developed Modern Trade business in Kolkata, Successfully made tie up with Metro Cash & Carry for Kolkata, Opened new distributor in the territory, Successfully penetrated the General Trade Market in Kolkata
Overview
Sales, Business Development, Modern Trade, Kolkata, Delhi NCR, Mumbai
Timeline
Manager– Distribution & Modern Trade
Panasonic Life Solutions India Pvt. Ltd.
08.2022 - Current
Deputy Manager– Distribution & Modern Trade
Whirlpool Corporation
02.2019 - 07.2022
Area Sales Executive– Modern Trade – Kolkata
J K Helene Curtis Limited
04.2017 - 02.2019
Area Executive – General Trade
Indagro Foods Pvt Ltd.
02.2015 - 08.2016
Operation Executive
Adecco India Pvt. Ltd.
04.2013 - 01.2015
Relationship Executive
Godfrey Phillips India Ltd
04.2009 - 10.2009
Team Leader
Motorola
08.2008 - 02.2009
Master Of Business Administration - Marketing
WBUT
B.Com - Accountancy Hons
Prafulla Chandra College