Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Certification
Timeline
OperationsManager
Subhajit Sarkar

Subhajit Sarkar

Growth Marketer
Kolkata

Summary

Dedicated and results-oriented Performance Marketing professional, with 4+ years of experience, my passion for achieving excellence has been the driving force behind my career. With extensive experience in managing marketing campaigns and operations. I have significantly contributed to Pocket FM's growth, elevating its weekly revenue from ₹100K to over ₹1.5Mn. Skilled in overseeing substantial monthly budgets of more than ₹1+ crore, I consistently prioritize maximizing ROI and ROAS, demonstrating an unwavering commitment to delivering outstanding results.

Overview

4
4
years of professional experience
3
3
years of post-secondary education
2
2
Certifications

Work History

Pocket FM, Assistant Manager

Pocket FM
10.2022 - 11.2023
  • Scaled Pocket FM India's revenue from ₹10L/week to ₹15L+/week with a 50% YOY growth, while managing ₹2+Cr/month in marketing spending
  • Proven track record of managing end-to-end marketing campaigns across various digital channels such as PPC, display advertising, social media, email, programmatic and affiliate marketing
  • Strong analytical skills to interpret campaign performance data, identify trends, and optimize marketing initiatives to maximize ROI and achieve key performance metrics
  • Proficiency in utilizing performance analytics tools such as Google Analytics, Google Play Console, Appsflyer, Cleavertap, SEMRush, App Rader to track campaign effectiveness, analyze user behavior, and generate actionable insights
  • Designed a groundbreaking expansion strategy for the Pocket Novel Reader App, achieving an unprecedented 2500% surge in monthly active users, surpassing 2.5 million, and revolutionizing user engagement and revenue generation.


Marketing Operation Manager

Pocket FM
11.2021 - 09.2022
  • Developed and managed an effective ads pipeline, leading to 200K+ daily installs by optimizing marketing across, Google, Facebook, Snapchat, Sharechat, and Bing ads
  • Collaborated with cross-functional teams (Tech, Product, Sales) to enhance the App performance and spearheaded growth
  • Worked on Pocket Novel's growth from inception, achieving over 1Mn installs and 50,000 RDAU in six months of launch
  • Led and managed a team of 12 (Video Editors, Graphic Designers, and Copywriters) to produce high-quality, engaging ads and creatives, ensuring high-value user acquisition and bolstering social media marketing efforts.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.

Marketing Operation Consultant

Pocket FM
07.2021 - 10.2021
  • Worked with the core marketing team to set up KPIs and key metrics to maintain and operate operations
  • Facilitated the creation of an SOP document for marketing operations
  • Created and maintained an ads pipeline for creating High-Quality engaging ads.
  • Renegotiated outsourcing contracts to save considerable costs.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Created and managed project plans, timelines and budgets.

Digital Marketing Specialist

S R International
10.2019 - 07.2021
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Implemented new strategies to improve click-through rates and conversion.

Education

Bachelor of Science - Biochemistry

Vivekananda College
Kolkata
07.2016 - 05.2019

PGDM - Digital Marketing

Internet Marketing School
Kolkata
05.2019 - 05.2019

Skills

    Meta ads, Google ads, MSN ads, LinkedIn Ads, TikTok ads, Programmatic ads, Affiliates, UPI Vouchers

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Additional Information

  • AWARDS , Pocket FM - Employee of the Year - MarketingDepartment (2021-22) All Assam Student Union (AASU) Upper Assam QuizCompetition 2015 - Winner Dibrugarh University Undergraduate Quiz Competition AUXESIS 2014 - 2nd Runner UP

Accomplishments

    Writer's Meet up


    Organized a writer's meet event where young and budding writers come to discuss their pain points and our internal team members answers their queries and help them to write better. With this event, we helped around 50+ writers to write their first novel and then publish it on our Pocket Novel Reader App.


    FINDING THE SWEET SPOT


    When we started our growth journey for Pocket Novel, it was very difficult for us to find the right way to market our product we did 'n' of experiments to find the right format for Pocket Novel ads. It was quite an interesting journey we had to mix various types of elements, to find the right variation of our ads, some of the examples were, No narration format, Strong BGM, Book Promo format, and text+BGM format. These various formats were made into ads and tested for 15 days. Finally, we got the right combination, which not only lowered the CPI of our ads but also decreased the CPA of our ads!

Certification

Google Data Analytics Certification

Timeline

Pocket FM, Assistant Manager

Pocket FM
10.2022 - 11.2023

Marketing Operation Manager

Pocket FM
11.2021 - 09.2022

Google Data Analytics Certification

07-2021

Marketing Operation Consultant

Pocket FM
07.2021 - 10.2021

Customer Analytics by Wharton Online

06-2021

Digital Marketing Specialist

S R International
10.2019 - 07.2021

PGDM - Digital Marketing

Internet Marketing School
05.2019 - 05.2019

Bachelor of Science - Biochemistry

Vivekananda College
07.2016 - 05.2019

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