Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

SUBHAJIT SEN

Sales And Marketing
New Delhi
SUBHAJIT SEN

Summary

Dedicated professional with 21 year of experience & with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.


· A keen planner with demonstrated abilities in devising marketing activities and accelerating the business growth.

· Demonstrated abilities in implementing strategies for augmenting business, identifying and penetrating new market segments, assessing credit, promoting brand for business excellence.

· Expertise in exploring new markets for expanding businesses and streamlining operations.

· Consistent performer with a proven track record of increasing revenues; launching new products, credit control management & analyzing the market share.

· Won Best Zone for the Quarter (2013-14) across circle.

· Bagged Nos.1 Branch Manager Award among 101 Branch Managers at PAN India in 2012

· Recognized with No. 1 Area Sales Manager Award - 2008-09

· Best People Survey score across all Zonal Heads for year 2013-14

· Underwent trainings on Time Management, People Development and Appraisal Skills

· Awarded the prestigious Strike Force Award in Vodafone for being among the top 100 performers in the country in the year 2009 and 2012.

· Assigned the most critical and toughest geography in the country as Regional Manager for Delhi and NCR. The responsibility is handed over to turn around the trade business and make the structure strong across state.

· Less than 10% attrition in sales and marketing team in last two years. Leading a young energetic and dynamic team as a leader.

Managing PnL since last 6 years to make the unit profitable and EBITA positive

Overview

21
years of professional experience
3
Languages

Work History

IFB Industries Ltd
New Delhi

Regional Head, Delhi and NCR
04.2021 - Current

Job overview

Leading a unit of 55 member on role and 350 plus associates. Accountable for:

  • Increasing Value and Volume of the IFB business across Gujarat State.
  • Focus drive for Profitability target.
  • Aligning team for growth in terms of category and reach a desired share.
  • Focus on new invested categories like Air conditioner.
  • Looking after Health-Safety-Wellbeing of all team members and CP's.
  • To make the unit EBITA positive. Analyze each cost and work with team of better utilization of resource for more productivity resulting in profit.
  • Visited sites periodically to view service levels and adherence to global service standards.

Highlights of the Financial success and growth:

  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
  • Revenue delivery of 300 Crores annually with a growth of 33% in last 2 years. Highest growth in trade business @ 45%.
  • 2021-22 among top states to make the year EBITA positive.
  • Year 2022-23 Delhi and NCR region 4th state in National Dashboard Ranking. Improved from bottom 3 in year 2020-21.
  • Gain market share by 3.1% in FL and 1.1% in TL over last year.
  • Operating in all category including new category like AC in all channel and almost all outlets in trade.
  • Highest growth in AC category with 183%. Crossed 10k volume in 1st year for Delhi and NCR.
  • No.3 pan India in AC business (New product). Leading the chart in only 1 years with 10.5k AC annually.
  • Opened 2 new IFB points and 4 Distributor across state in one year. Created brand presence across state successfully.
  • Made largest retail presence with 34 IFB stores across states.
  • Created channel wise manning structure for more in-depth working and ownership of responsibilities.
  • Made a proper organization structure for the state with dedicated manpower and responsibility.
  • Created a performance led organization and culture in system.
  • Explored new channels like CSD/CPC business to contribute 1cr per month revenue.
  • Grew institutional business to 6cr last year from almost zero.
  • Manpower attrition on role is less than 10% LY.
  • Promoted company by giving exciting and dynamic presentations to customers.

IFB Industries Ltd
Ahmedabad

Business Head, Gujarat
06.2017 - 03.2021

Job overview

Leading a unit of 45 member on role and 250 associates.Accountable for:

  • Increasing Value and Volume of the IFB business for Gujarat State.
  • Focus drive for Profitability target delivery.
  • Aligning team for growth in terms of category and reach a desired share.
  • Looking after Health-Safety-Wellbeing of all team members and CP's.
  • Built and strengthened relationships with industry partners to drive growth.
  • Set and monitored annual budgets for departments and entire business.
  • Developed and implemented successful strategies for building company sales.

Highlights of the Financial Success and Growth

  • Revenue delivery of 192 Crores annually with a growth of 29%.
  • Highest growth in AC category with 124%. Crossed 10k volume in 1st year.
  • No.1 pan India in AC business (New product). Leading the chart in only 2 years with 12k AC annually.
  • Opened 17 IFB points and 11 Distributor across state in one year. Created brand presence across state.
  • Made largest retail presence with 55 IFB stores (Brand Stores) across state from 21 in last 2 years.
  • Employee Attrition less than 10% in last 2 years.
  • Made a proper organization structure for the state with dedicated manpower and responsibility.
  • Created a performance led organization and culture in system.
  • Streamlined costs through proactive examination and improvement of operations.
  • Established and managed monthly, quarterly and yearly sales plans.

Vodafone Cellular Ltd.
Goa

Zonal Head
06.2013 - 05.2017

Job overview

Leading a team of 45 member on role and 55 associates.Accountable for:

  • Increasing RMS and CMS of the zone and distribution across zone to maintain leadership
  • Focus drive for EBITA target delivery
  • Aligning team for 2x growth in terms of post-paid revenue
  • Looking after Health-Safety-Wellbeing of all team members and CP's.
  • Gained strong leadership skills by managing projects from start to finish.
  • Proven ability to learn quickly and adapt to new situations.
  • Developed and maintained courteous and effective working relationships.
  • Resolved problems, improved operations and provided exceptional service.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Delivered services to customer locations within specific timeframes.

Highlights of the Financial Success and Growth.

  • EBITA delivery @ 52.5% and revenue delivery of 300 Crores annually
  • 17% of revenue growth for the year -2013-2014. 30% growth excluding roaming revenue basis March 2013 and March 2014.
  • Q3 Distribution Super Nova. Best distribution award in the circle-3 quarter in a year.
  • Increased 36% of total data revenue.

Vodafone Cellular Ltd.
Maharashtra and Goa

Manager- Branch Operations
04.2011 - 06.2013

Job overview

Looked after activities related to EBITA and Revenue growth of the branch. Administered:

  • CMS and RMS growth and bridged gap with Idea
  • Base movement of all operators and developed strategy for GAP reduction
  • Channel health and hygiene
  • Highlights:
  • Stood as a Strike Force No. 1 Rank Holder in country for 2011-12
  • Bagged Force One Award in October for Best Sales Team

Highlights of Financial Growth and Success

  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Revenue growth of 46% annually and closed the year at 120 Crores turnover for the branch
  • Distribution growth by 20% in 8 months of time span
  • Steered initiative like design of Channel Engagement Program: Lakshya and was appreciated as Best Practice in the entire circle
  • Bagged Best Data Team Award in Apr'12
  • Recognized with Best People Survey Score in the circle among all mangers
  • Functioned as a Member of COC for Rural Project
  • Accomplished multiple tasks within established timeframes.

Vodafone Cellular Ltd
Maharashtra & Goa

Deputy Manager - Pre Paid
01.2008 - 04.2011

Job overview

Managed main revenue stream of the company comprising of sales & distribution of all pre-paid related products. Looked after:

  • Extraction in terms of MRR, Revenue Per Lack, UEO Per Lack and UAO Per Lack
  • Most competitive market of M&G, Pune for last 2.5 years and activities pertaining to market Goa
  • Mentored, trained & motivated the Channel Partners; tracking business KPA'S on daily basis and implementing rigorous systems /processes for maximizing extraction
  • Looked after an annual turnover of 100 Crores with 5 RSM'S, 2 TSI'S and Channel comprising of 13 Distributors, 6 Associate Distributors and 70 DSE'S.
Highlights for Financial growth and Success
  • Successfully increased the business in terms of RMS(28.5%) and CMS(24.5%) month on month basis.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Bagged Mega Star Award for 2007-08 for being the best ASM across circle and becoming a role model and Yodha Award 2009 for superb performance & team work in achieving the goals of M&G
  • Recognized as Employee of the Year 09 for outstanding performance in achieving business goals 2008-09
  • Stood as a Strike Force Winner 2009 and was awarded Barca's Marvel in Barcelona, Spain

Hutchison Essar Cellular Ltd
Maharashtra & Goa

Area Sales Manager
09.2006 - 12.2007

Job overview

Managed business like PCO and FWP for Hutchison Essar Cellular Ltd., Pune comprising of Pune, Ahmednagar, Alibaug and Raighad District.

Involved in:

  • Setting up the distribution network and planning the launch phase by phase across cluster
  • Monitoring the business of PCO lines for grace management and asset tracking for revenue generation
  • Tracking asset for the company and business aspects
  • Maintaining market / industry knowledge for self-development and training direct / indirect work force
  • Handling FWP product operations
  • Administered 2 TSI's & 7 Channel Partners for PCO business and 8 DST's & 3 Tell Callers for FWP business

Highlights for Financial Success and Growth:

  • Successfully installed over 1200 connection for PCO with 6 channel partners and contributed Rs. 1800 per connection in gross revenue with a turnover of 22 Lacks last month in time span of 4 months since launch

Bharti Airtel Ltd
Maharashtra & Goa

Sr. Territory Manager
10.2004 - 08.2006

Job overview

As a Senior Territory Manager i was handling operation of Prepaid sales for Maharshtra and Goa. Further to Highlight :

  • Exceeded targets by building, directing, and motivating high-performing sales team.
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
  • Conducted regular market analysis to identify new opportunities for territory sales growth.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Spearheaded successful sales strategies for existing and new products across specified territory.
  • Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.

Coca Cola Pvt. Ltd
Pune

Sales Executive
01.2002 - 10.2004

Job overview

  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
  • Directed sales support staff in administrative tasks to help sales reps close deals.

Education

BIMM Pune
Pune

MBA from Marketing
04.2000 - 2002.03

Heramba Chandra College
Kolkata

Bachelor of Commerce from Commerce
04.1996 - 1999.03

Skills

    Relationship building

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Accomplishments


  • Distribution restructuring of Goa State
  • 5rs bottle of Coca-Cola launch in Maharashtra
  • Prepaid first lifetime sim card launch in 2005 in Bharti Airtel
  • Leadership skills training and strategic thinking for business goals in Vodafone
  • Organization restructuring of Delhi and NCR region.

Timeline

Regional Head, Delhi and NCR

IFB Industries Ltd
04.2021 - Current

Business Head, Gujarat

IFB Industries Ltd
06.2017 - 03.2021

Zonal Head

Vodafone Cellular Ltd.
06.2013 - 05.2017

Manager- Branch Operations

Vodafone Cellular Ltd.
04.2011 - 06.2013

Deputy Manager - Pre Paid

Vodafone Cellular Ltd
01.2008 - 04.2011

Area Sales Manager

Hutchison Essar Cellular Ltd
09.2006 - 12.2007

Sr. Territory Manager

Bharti Airtel Ltd
10.2004 - 08.2006

Sales Executive

Coca Cola Pvt. Ltd
01.2002 - 10.2004

BIMM Pune

MBA from Marketing
04.2000 - 2002.03

Heramba Chandra College

Bachelor of Commerce from Commerce
04.1996 - 1999.03
SUBHAJIT SENSales And Marketing