Subhakanta Dash

KALINGA HOSPITAL LIMITED (KHL) one of the pioneers of a state of the art Multi Super Specialty Hospital committed to provide compassionate care to the people of Odisha and adjoining region. Set up by a visionary philanthropic group of 54 NRIs under the name of Hospital Corporation of Orissa (HCO), a company registered in the USA, the hospital has been registered under the Companies Act of 1956 on 02.05.1990. Since its commencement in 1990, the hospital has been serving the community by delivering preventive, curative, and rehabilitative services to patients from all economic and social strata.

Key Responsibilities:

Strategic Business Planning:

Spearheaded annual business planning, budgeting, and forecasting aligned with hospital goals, driving sustainable revenue growth.

Revenue Generation & P&L Ownership:

Accountable for top-line and bottom-line performance; implemented revenue enhancement initiatives, improved patient footfall, and optimized operational costs.

Marketing & Brand Management:

Led offline and digital marketing strategies, including patient engagement programs, referral networks, and community outreach campaigns to enhance brand visibility.

Sales & Patient Acquisition:

Built and nurtured a high-performing sales team to drive OPD/IPD growth; developed partnerships with corporates, TPAs, PSUs, and insurance companies.

Service Line Expansion:

Collaborated with clinical teams to launch and promote new specialties and high-end services like robotic surgery and health check-up packages.

Stakeholder Management:

Liaised with consultants, HODs, and third-party service providers to ensure alignment with hospital priorities and service delivery standards.

Market Intelligence & Competitor Analysis:

Regularly conducted competitor benchmarking, pricing studies, and market mapping to position the hospital effectively in the regional healthcare landscape.

Team Leadership & Performance Management:

Mentored cross-functional teams in marketing, operations, and customer service; established KPIs and performance review systems to ensure accountability.

Key Achievements:

• Achieved 30% YoY Top-line Growth:
  Delivered strong financial performance through strategic planning, market expansion, and focused service line development.
• Increased OPD Footfall by 35% YoY:
  Implemented targeted patient outreach campaigns and referral strategies that significantly boosted walk-ins and consultations.
• Growth in Surgical Volume:
  Drove a measurable increase in Operation Theatre utilization by onboarding high-performing surgeons and optimizing surgical scheduling.
• Onboarded Key Specialists:
  Successfully brought reputed consultants and super-specialists across departments to strengthen the hospital’s clinical reputation and service capacity.
• New Corporate & PSU Empanelments:
  Expanded institutional business by adding over 20 new corporate and government clients, enhancing patient inflow and revenue diversity.
• TPA Tariff Revision & Optimization:
  Negotiated and implemented favorable TPA tariff revisions, improving margins while maintaining competitive patient pricing.
• Established 30+ Satellite Centers:
  Spearheaded the launch of over 30 KHL-branded satellite centers across Odisha and West Bengal, expanding geographical reach and outpatient access.
• Community Engagement through Strategic Tie-ups:
  Forged partnerships with senior citizen associations, bank retirees’ forums, and social welfare organizations to drive community-based healthcare.
• Launched Specialty Clinics:
  Introduced focused specialty clinics (e.g., Pain, Geriatric, Endocrine, Joint Replacement Clinics) to address niche patient needs and boost service differentiation.
• Brand Visibility & Regional Leadership:
  Elevated KHL’s brand through targeted regional campaigns, health awareness events, and expert-led media coverage, establishing the hospital as a trusted name.
• Enhanced Patient Experience:
  Streamlined front-desk operations, implemented feedback loops, and strengthened patient support services to drive satisfaction and retention.

AMRI Hospitals Bhubaneswar, is 400 bedded largest healthcare service provider of Odisha, provides tertiary level clinical care, backed by multidisciplinary team of medical fraternity with finest state-of-art-technologies available in Eastern India. With its state-of-art equipment and modern facilities, AMRI is ensuring that people from Eastern India are provided affordable high quality medical care in region, so that patients need not travel to other parts of country for medical treatment.

• Key Responsibilities:
• Taking care of Trade, TPA & Neighborhood Team.
• Implementing Marketing strategies that meets Organizational Goal.
• Responsible for the achievement of Budgeted No's & Revenue.
• Establishing, Maintaining and expanding customer base.
• Analyzing market trends & preparing forecast.
• Established & Activated Specialty Clinics in TPA Corporate.
• Organizing Brand Building activities like - Webinars, CME, Meet & Greet, Health Talks, Health Camps, Workshops, Out Reach Clinics Etc.
• Preparing and presenting Monthly, Quarterly & Yearly reports to the Senior management.
• Liaising with the Operation Team & Customer care to drive efficient service delivery for the patient Experience coming from the Vertical.
• Monitoring team's performance and motivating them to achieve Budget.
• Keeping informed of marketing strategies & trends.
• Achievements:
• We have Revived inactive market by successful implementation of aggressive marketing plans and strategies & added new geographical areas like Jamshedpur & Srikakulam to drive High-End Surg.
• Increased Referral base from 24% to 39% in FY - 22-23.
• Increased TPA Corporate Revenue contribution to top line from 18% to 25% in FY - 22 - 23.
• Empaneled with 25 potential Nursing Homes across Odisha to drive Business.
• Successfully established 30 Information Centers in Odisha & Jamshedpur.
• Reestablished our network through Consultant Relationship Management (CRM) program.
• We have achieved highest ever Revenue in history of AMRI Hospitals, Bhubaneswar in FY - 20-21, FY - 21-22.
• In FY - 22-23 Revenue Achievement shows 102%.

Apollo Hospitals, Bhubaneshwar is the 49th hospital of the group was inaugurated on 5th of March 2010.

This Health Care Institution is a 350-bedded Tertiary Care Hospital with state-of-the-art technology. This tertiary care hospital has an excellent amalgamation of medical specialties, laboratory services, Imaging (Radiology) and Rehabilitation services with sophisticated Therapeutic/Diagnostic equipment. This Health Care Institution is the largest corporate hospital in Odisha offering world class diagnostic, medical and surgical facilities.

Key Responsibilities:

- Responsible to generate referrals from the most competitive markets from existing Doctors & create new referral Doctors in assigned territories.
- Responsible for achieving the set target for patient numbers & revenue generation.

Achievements:

- As a team member we have increased the hospital occupancy from 60 % to 95 % within 3 months. Successfully implemented SOP and CRM at all levels and regained and consolidated the market share in Odisha.

Ipca is a fully-integrated Indian pharmaceutical company manufacturing over 350 formulations and 80 APIs for various therapeutic segments. Ipca is one of the world's largest manufacturers and suppliers of over a dozen APIs.

Key Responsibilities:

- Responsible for the promotion of company’s wide range of products Like – Glyree, Telminorm and Losanorm Range.
- Responsible for appointing new distributors and retail outlets.
- Responsible for handling channels of distributions.
- To achieve the set targets for company’s leading brands.

Achievements:

- Consistently achieved the set targets & increased the prescription base in the most competitive markets.
- Handled 4 major distributor and 200 retail outlets in Bhubaneswar.

Themis Medicare is headquartered in Mumbai with four state-of-the-art manufacturing facilities at three locations, in Vapi (Gujarat), Hyderabad (Andhra Pradesh), and Haridwar (Uttaranchal). Even though, Active Pharmaceutical Ingredients account for a significant portion of Themis Medicare's revenue, the Company is setting new benchmarks in manufacturing and marketing formulations.

Key Responsibilities:

- Responsible for promotion of company’s wide range of products Like E-MAL, LUMETHER Range.
- Responsible for appointing new distributors and retail outlets.
- Responsible for handling channels of distributions.
- To achieve the set targets for company’s leading brands.

Achievements:

- Consistently achieved the set targets & increased the prescription base in the most competitive markets.
- Handled 3 major distributor and 160 retail outlets in Bhubaneswar.