Subham Ghosh

• Affiliate Program Management:

- Develop and execute strategies to grow and optimize our affiliate program.
- Recruit, onboard, and nurture relationships with affiliate partners.
- Provide ongoing support and communication to affiliates, ensuring their success and satisfaction.
- Monitor affiliate performance, track sales, and provide timely commission payouts.
- Identify and implement strategies to increase affiliate engagement and performance.

• Affiliate Marketing Strategy:

- Conduct industry and competitor research to identify affiliate marketing opportunities.
- Assess current affiliate marketing activities, identifying areas for improvement and optimization.
- Collaborate with the marketing team to align affiliate campaigns with overall marketing strategies.
- Create a campaign calendar for affiliate promotions and activities.

• Creative Development and Collateral:

- Collaborate with designers and copywriters to develop compelling creatives and promotional materials for affiliates.
- Ensure that affiliates have access to high-quality, brand-aligned assets for effective promotion.
- Support affiliates in implementing campaigns and optimizing their promotional efforts.

• Performance Tracking and Reporting:

- Implement tracking mechanisms and attribution models to measure affiliate performance and ROI accurately.
- Generate regular reports on affiliate program performance, providing actionable insights and recommendations.
- Monitor key metrics such as click to conversion rates, user retention rate, and Acquisition Cost.

• Affiliate Program Expansion:

- Identify new affiliate partnership opportunities and negotiate agreements to expand the affiliate network.
- Research and implement innovative strategies to increase key performance indicators and drive affiliate program growth.
- Stay updated on industry trends and best practices in affiliate marketing.

• Driving the end to end user lifecycle strategy through various engagement & retention strategies
• Developing the CRM strategy for retention and re-activation, to drive and maintain a constant retention rate across categories
• Conceptualizing and setting up automated journey based campaigns to plug funnel drop offs, drive growth and data driven improvements across the engagements and retention funnel to increase revenue through journey building, customer engagement and repeat transactions
• Performed extensive campaign analysis weekly to find growth opportunities and implement strategies based on the insights received from those campaigns
• Support in preparing & executing monthly making calendars for various retention campaigns.

• Develop and maintain corporate partnership with payment gateway brands for exclusive offers
• Liaison with various brands to avenue branding & performance campaign opportunities
• Translating complex data into easy-to-understand information
• Understanding of digital marketing programs and technologies
• Looking at data by reinforcing the importance of making strategic, numbers-driven decisions for future campaigns
• Develop, audit, and test campaigns to optimize key performance indicators (KPIs).

• Managing overall social media (organic) strategy and manage official handles for the organization and brands.
• Developed engaging, creative, innovative content for regularly scheduled posts, promote brand-focused messages.
• Managed various UGC, branding, performance campaigns with influencers.
• Responding to the comments on social media on time.
• Monitoring social media metrics and ROI.
• Preparing social media engagement and activities reports.