Subham Mazumdar
Barasat
Summary
Over a decade of experience in online marketing with a focus on SEO, SEM, and SMM. Proven ability to manage global client campaigns using tools such as Hootsuite and Trello. Expertise in creating effective marketing strategies on platforms like WordPress and Shopify. Strong background in crafting compelling media advertisements through storytelling techniques.
Overview
16
16
years of professional experience
Work History
Digital Marketing Manager
Lee and Nee Software
Kolkata
03.2025 - Current
- Led a team of six executives in managing SEO, Google Ads, and Meta Ads campaigns.
- Executed end-to-end planning, setup, optimization, and performance analysis of ad campaigns.
- Conducted thorough research and analysis to inform strategies and update stakeholders on performance.
- Maintained regular communication with domestic and international clients regarding project updates.
- Collaborated with design and development teams to address issues and provide timely solutions.
- Contributed innovative ideas during brainstorming sessions for digital marketing initiatives.
- Reviewed and proofread creatives to ensure brand compliance across communication channels.
- Developed professional business correspondence, spreadsheets, and presentations.
Digital Marketing Strategist
SourceDesk
Kolkata
04.2021 - 03.2025
- Developed tailored strategies utilizing data and research to engage clients and drive growth.
- Delivered ROI-focused plans across paid media, organic search, and content on various timelines.
- Assisted with budgeting decisions related to digital marketing investments.
- Optimized website performance by making improvements based on user feedback and A and B testing results.
- Evaluated current technologies used in digital marketing operations and recommended new solutions where appropriate.
- Monitored trends in the industry to stay ahead of competition.
- Managed a team of 10 members, including SEO and Paid Media Executives.
- Executed end-to-end campaign setups with performance analysis and optimization initiatives.
- Conducted thorough research and analysis to inform higher authorities.
Sr. Digital Marketing Executive
IndusNet Technologies
Kolkata
02.2017 - 04.2021
- Maintained benchmark KPIs and shared monthly performance data with senior stakeholders.
- Created monthly program performance reports to facilitate informed decision-making.
- Executed on-page and off-page SEO activities to enhance online visibility.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
- Managed SEO activities including keyword research, link building and content optimization.
Digital Marketing Specialist
Dynamic Equities Pvt. Ltd.
Kolkata
07.2016 - 02.2021
- Optimized website content, meta tags, and internal linking to boost search engine visibility.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Managed email marketing campaigns from conception to execution.
- Developed SEO-friendly content strategies that aligned with business goals to drive qualified organic traffic.
- Built and managed high-quality backlinks, enhancing domain authority and organic reach.
- Coordinated with developers to improve site speed, mobile responsiveness, and technical SEO.
SEO Team Lead
SZI Technologies
Kolkata
03.2014 - 06.2016
- Planned and implemented SEO strategies to enhance organic search rankings and increase website traffic.
- Monitored performance using various tools to track progress and identify opportunities.
- Provided updates to stakeholders on SEO initiative outcomes and adjustments required.
- Identified opportunities for process improvements, implementing changes when required.
- Resolved escalated customer complaints or queries promptly and efficiently.
- Delegated tasks appropriately according to individual skill sets.
- Assisted the manager in setting achievable goals for the team while monitoring progress towards them.
Digital Marketing Executive
Techshu
Kolkata
03.2011 - 03.2014
- Conducted technical SEO audits, enhancing website crawlability and indexing by resolving issues.
- Collaborated with content, design, development teams to ensure SEO best practices were integrated.
- Researched new technologies that could benefit the organization's digital marketing efforts.
SEO Executive
IIM Marketers
Kolkata
10.2009 - 04.2011
- Implementing comprehensive on-page and off-page SEO activities
- Created link building campaigns utilizing techniques such as blog outreach and guest posting.
- Developed and implemented SEO strategies to improve website visibility in search engine results.
- Conducted keyword research, analysis, and selection to create effective SEO campaigns.
Customer Care Executive
Wipro
Kolkata
02.2009 - 09.2009
- Facilitating chat support for HP and Compaq laptop customers
- Investigated customer complaints and provided solutions within acceptable time frames.
- Gathered customer feedback and reported it to management for further action.
Education
GNIIT - Information Technology
NIIT India
Kolkata06-2008
Bachelor of Commerce - Accountancy
South City College
Kolkata06-2005
High School Diploma -
Bidhan Chandra Institution
Durgapur04-2002
Skills
- SEO management
- Google Ads
- Meta Ads
- Campaign optimization
- Data analysis
- Email marketing
- Technical SEO
- HTML and CSS
- SEM strategy development
- Video marketing techniques
- Google Ads management
- Client communication
- Team leadership
Affiliations
- Poetry in Bengali
- Harmonica player
Languages
Bengali
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Digital Marketing Manager
Lee and Nee Software
03.2025 - Current
Digital Marketing Strategist
SourceDesk
04.2021 - 03.2025
Sr. Digital Marketing Executive
IndusNet Technologies
02.2017 - 04.2021
Digital Marketing Specialist
Dynamic Equities Pvt. Ltd.
07.2016 - 02.2021
SEO Team Lead
SZI Technologies
03.2014 - 06.2016
Digital Marketing Executive
Techshu
03.2011 - 03.2014
SEO Executive
IIM Marketers
10.2009 - 04.2011
Customer Care Executive
Wipro
02.2009 - 09.2009
GNIIT - Information Technology
NIIT India
Bachelor of Commerce - Accountancy
South City College
High School Diploma -
Bidhan Chandra Institution
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