Subham Shankar
Overview
8
8
years of professional experience
Work History
Branch Manager
ICICI Prudential Life Insurance
10.2024 - Current
- Managed development of FSP by leading a 21-person team
- Sustained high FSP to FOS conversion rates at 90%
- Enabled Sales team to drive various initiatives and generated revenue worth more than 2 crore
- Drove engagement and productivity for the entire advisor group of 213
- 9 Months
Business Manager
Kellogg’s Tolaram
05.2023 - 09.2024
- Managed primary and secondary sales for Kellogg’s Portfolio
- Increased Kellogg’s Portfolio business by 40% from 15000 Cartons to 21000 cartons
- Implemented marketing promotions to onboard new customers, resulting in an 2X growth in Net Numeric Distribution and a 2.5X increase in Weighted Distribution, showcasing the capability to drive retail sales and expand customer base.
- Conducting comprehensive market research encompassing distribution channels, competitive analysis, trade margins, and Go-To-Market (GTM) strategy to facilitate successful launches of new Stock Keeping Units (SKUs).
- 17 Months
Business Development Associate
Trip Canvas
12.2019 - 05.2020
- Utilized CRM and digital marketing techniques to establish connections with existing and prospective customers
- Devising Promotional campaign social media marketing resulting in a 200% increase in the traffic
- 5 Months
Business Development Executive
Syon Research Labs
08.2017 - 07.2019
- Location hunting for grass learning centers, increasing the center from 9 to 48
- Customer acquisition via cold calling and email marketing campaigns increased by 50%
- Closely collaborated with top management to develop a comprehensive B2B/B2C outreach strategy
- Implemented A/B testing for email marketing campaign and achieved 30% increase in number of prospects
- 24 Months
Education
MBA (PGDM) -
Indian Institute of Management
RanchiB.Sc. - Economics
Symbiosis School of Economics
PuneClass XII - PCM
Chinmaya Vidyalaya
BokaroClass X -
BNS DAV Public School
GiridihSkills
- Marketing strategy development
- Category Management
- P&L Management- Sales
- Marketing campaign management
- Power BI
- Demand generation marketing
- Hiring and training management
- Google Analytics
- Meta Analytics
- SQL
- Program Manager
- Strategy implementation
Timeline
Branch Manager
ICICI Prudential Life Insurance
10.2024 - Current
Business Manager
Kellogg’s Tolaram
05.2023 - 09.2024
Business Development Associate
Trip Canvas
12.2019 - 05.2020
Business Development Executive
Syon Research Labs
08.2017 - 07.2019
MBA (PGDM) -
Indian Institute of Management
B.Sc. - Economics
Symbiosis School of Economics
Class XII - PCM
Chinmaya Vidyalaya
Class X -
BNS DAV Public School
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