Overview
Work History
Education
Skills
Timeline
Generic

Subham Shankar

Overview

8
8
years of professional experience

Work History

Branch Manager

ICICI Prudential Life Insurance
10.2024 - Current
  • Managed development of FSP by leading a 21-person team
  • Sustained high FSP to FOS conversion rates at 90%
  • Enabled Sales team to drive various initiatives and generated revenue worth more than 2 crore
  • Drove engagement and productivity for the entire advisor group of 213
  • 9 Months

Business Manager

Kellogg’s Tolaram
05.2023 - 09.2024
  • Managed primary and secondary sales for Kellogg’s Portfolio
  • Increased Kellogg’s Portfolio business by 40% from 15000 Cartons to 21000 cartons
  • Implemented marketing promotions to onboard new customers, resulting in an 2X growth in Net Numeric Distribution and a 2.5X increase in Weighted Distribution, showcasing the capability to drive retail sales and expand customer base.
  • Conducting comprehensive market research encompassing distribution channels, competitive analysis, trade margins, and Go-To-Market (GTM) strategy to facilitate successful launches of new Stock Keeping Units (SKUs).
  • 17 Months

Business Development Associate

Trip Canvas
12.2019 - 05.2020
  • Utilized CRM and digital marketing techniques to establish connections with existing and prospective customers
  • Devising Promotional campaign social media marketing resulting in a 200% increase in the traffic
  • 5 Months

Business Development Executive

Syon Research Labs
08.2017 - 07.2019
  • Location hunting for grass learning centers, increasing the center from 9 to 48
  • Customer acquisition via cold calling and email marketing campaigns increased by 50%
  • Closely collaborated with top management to develop a comprehensive B2B/B2C outreach strategy
  • Implemented A/B testing for email marketing campaign and achieved 30% increase in number of prospects
  • 24 Months

Education

MBA (PGDM) -

Indian Institute of Management
Ranchi

B.Sc. - Economics

Symbiosis School of Economics
Pune

Class XII - PCM

Chinmaya Vidyalaya
Bokaro

Class X -

BNS DAV Public School
Giridih

Skills

  • Marketing strategy development
  • Category Management
  • P&L Management- Sales
  • Marketing campaign management
  • Power BI
  • Demand generation marketing
  • Hiring and training management
  • Google Analytics
  • Meta Analytics
  • SQL
  • Program Manager
  • Strategy implementation

Timeline

Branch Manager

ICICI Prudential Life Insurance
10.2024 - Current

Business Manager

Kellogg’s Tolaram
05.2023 - 09.2024

Business Development Associate

Trip Canvas
12.2019 - 05.2020

Business Development Executive

Syon Research Labs
08.2017 - 07.2019

MBA (PGDM) -

Indian Institute of Management

B.Sc. - Economics

Symbiosis School of Economics

Class XII - PCM

Chinmaya Vidyalaya

Class X -

BNS DAV Public School

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Subham Shankar