Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Work Availability
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SUBHANDRA SINGH

Marketing
Pune,MH

Summary

DOB: 18th MAY 1990 Career Abstracts 10 years of experience in Brand development & marketing BTL /ATL activities, ACP, retail marketing, visual merchandising, events and production. Excellent communication, interpersonal and problem-solving skills with the ability to work in multi-cultural environments. Knowledge Domain Complete planning and implementation of large format projects from briefing to actual implementation on site in order to deliver 100% customer satisfaction. Cost and Vendor management. To procure vendor services at qualitative and competitive basis. Knowledge of Corel Draw. Logistics & Operations management. Worked in various fields such as, hospitality, operations, production, & management. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

3
3
Languages

Work History

Marketing manager

Biju’s - BTC
02.2022 - Current
  • Heading team of 12 member
  • Societies Activities along with ROI plan
  • Monthly Event plan to generate walking along with center RnR
  • Lead Generation from different activities
  • School campaigns, along with promotion and tie-up’s
  • ROI Planning along with marketing strategy
  • BTL, ATL & TTL planning along with execution
  • BDE development with training program
  • Consumer behavior survey along with analyzing report
  • Tools – CRM, Lead square, IVR
  • New center Launch plan along with budget and inauguration
  • School activity and events
  • Customers interaction activities planning and development
  • Team KPI’s and target.

Assistant Manager

VIVO mobile
Pune, Maharastra
06.2019 - 1 1
  • Marketing
  • Heading team of 12 member
  • NPL (new product launch) basically marketing planning to create product hype in market
  • Agency management for activation and budgeting
  • Digital marketing (paid promotion) FB & Instagram
  • CRM team development
  • Lead square tool implement and training
  • IVR team setup along with team training and development
  • SEO analysis and submit report to management
  • Road show activations to support zonal sales team
  • OOH planning and cost management
  • Trade show and exhibition for material quality and rates
  • Procurement planning, with dispatch plan along with warehouse management
  • Distributor office design along with branding communication
  • Zonal exhibition
  • Handling 2500+ stores for sales branding & visual merchandising among 10 Major Districts of Maharashtra State (
  • Pune
  • Solapur
  • Latur
  • Lonavala
  • Kolhapur
  • Satara
  • Sangli
  • Ahmednagar
  • Ratnagiri
  • Sindhudurg
  • Baramati)
  • Analyzing the asset given in Market is proper utilized or not
  • Full filling the customer need towards Brand visibility
  • Company procurement and supply chain management rom ordering to dispatch
  • Managing all in shop branding, ACP installations, POSM printing & promotion activities by skills of vendor Management
  • Study of market research for competitor’s presence in market
  • Ensuring for proper use and deployment of POSM materials in market at right time & right quantity
  • Responsible for getting legal agreements done for branding material in order to ensure the safety of company's assets
  • Study of Market research for tracking competitor’s presence in market
  • Handled Branding for the increasing Visibility of New Products Launched as described in Project section
  • Retail market audit
  • Team training and development towards branding concept
  • Branding & merchandising budget preparation

Operation Manager

ISL, Indian Super League
Pune
06.2018 - 03.2019
  • Branding and direction signages preparation and vendor management
  • Matchday preparation
  • Production for entertainment area & hospitality area
  • All stadium Infra check and work on fixing on it
  • Coordinate with ISL team for franchise requirements and deliverables
  • Vendors management and cost negotiation
  • All road entry exit planning along with Barricading

Operation Manager

PBL, premium badminton League
Pune
12.2018 - 01.2019
  • Projects
  • Security management on match day
  • All internal and outdoor branding and signages placement and execution
  • Badminton setup for match day preparation
  • Coordinate with Star tv for light
  • ODC vendor management in venue for crowd
  • Road barricade and parking planning

Assistant Program manager

Channelplay ltd
Mumbai
01.2015 - 12.2017
  • Projects
  • TOMORROWLAND screening in NSI ground Mumbai
  • IIJS EXHIBITION in NASCO exhibition center
  • Bajaj RE Flange Manufacturing and installation pan India
  • SUNNY OIL branding and launching.

Operations Head

Ask retails pvt ltd
01.2013 - 01.2015
  • MARUTI SUZUKI NEW ALTO 800 LAUNCH IN PUNE
  • LG BUS SOCIETY ACTIVITY
  • WEDDING EXHIBITION IN LE-MERIDIEN HOTEL PUNE
  • WEDDING APPAREL EXHIBITION IN WESTIN HOTEL PUNE
  • CASTROL DRIVER & OWNER MEET in PUNE
  • HOLI CELEBRATION IN CORIANTHANS CLUB PUNE
  • KISSAN MELA IN CITIES SUCH AS PUNE & NAGPUR
  • MARUTI SUZUKI CONFERENCE IN AHMEDNAGAR
  • MARUTI SUZUKI IT STALL ACTIVITY
  • ENGINEERING EXPO AT AUTO CLUSTER, PIMPRI CHINCHWAD
  • DHFL SOCIETY HOUSE LOAN ACTIVITY
  • RED BUS ROAD SHOW
  • GODREJ RICH AND CREAM HAIR COLOUR SALON ACTIVITY
  • APACHE BEAST 180 ABS LAUNCH IN PHOENIX MALL PUNE
  • 98.3 FM RADIO MIRCHI ROAD SHOW
  • LG BUS ROAD SHOW
  • TATA

Production Executive

Expression
10.2012 - 08.2013

Wedding production house, mostly production works

Education

Higher Secondary - SCIENCE

Maharashtra Board

Bachelor of COMPUTER SCIENCE - undefined

PUNE University

Skills

    Market Analysis

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Accomplishments

  • Managed production of VIVO NPL from concept creation to launch.
  • Supervised team of 12 staff members.
  • Supported X80 campaign that resulted in a 42% increase in customer engagement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Customer Relations - Earned highest marks for customer satisfaction, company-wide.
  • Negotiated with vendors to obtain cost-effective services.
  • Planned over 5 to 6 events in 2019.
  • Earned "Employee of the year" Award in 2019.
  • and two quarter, best quarterly award for q1 & q3 2019

Software

MS office

CRM

ERP

Lead square

Tableau

IVR

Timeline

Marketing manager

Biju’s - BTC
02.2022 - Current

Assistant Manager

VIVO mobile
06.2019 - 1 1

Operation Manager

PBL, premium badminton League
12.2018 - 01.2019

Operation Manager

ISL, Indian Super League
06.2018 - 03.2019

Assistant Program manager

Channelplay ltd
01.2015 - 12.2017

Operations Head

Ask retails pvt ltd
01.2013 - 01.2015

Production Executive

Expression
10.2012 - 08.2013

Higher Secondary - SCIENCE

Maharashtra Board

Bachelor of COMPUTER SCIENCE - undefined

PUNE University

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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SUBHANDRA SINGHMarketing