Reading Bengali Books
Subhankar Maji
Digital Marketing Strategist
New Delhi
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Digital Marketing Specialist
Wipro Limited
05.2024 - Current
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Senior Executive
WNS Global Services
07.2012 - 03.2024
- Added sitelinks to enhance campaign performance.
- Helping the team for any support like completing the CKT or PKT, or any pending Glint activities.
- Helping new teammates in any case of difficulties they are facing speaking with customers or any help in the google ads account.
- Generating Leads through Cold calls, as its outbound process
- After Generating Leads, we help the customer optimizing the Google Ads Account with Budget, Adding New Features and Making new Campaign which leads to Sales for the Business
- Helping Team Leader sometimes, has been a senior most person in the team like an SME
- Getting a decent Quality score with a good CSAT score as well.
- Currently working as SME for the current team
- Boosted operational efficiency through implementation of lean principles, resulting in reduced waste and improved production timelines.
- Maximized revenue potential through diligent market analysis and identification of growth opportunities in emerging markets.
- Established and directed successful programs focused on Area.
- Led development and launch of new product line, which became market leader within months.
- Negotiated high-value contracts with new clients, substantially increasing revenue.
- Enhanced stakeholder relations through strategic communication plans, boosting investor confidence.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
- Developed detailed plans based on broad guidance and direction.
Senior Executive
Concentrix Daksh India Private Limited
03.2019 - 07.2022
- Leading the team as well as, helping customers needs as it was a technical support.
- Fixing of internet, computers, television, telephone and making them trouble shooting for customers
- Make a brief report of the work, so you can always win heart of team leader always.
- Maintained good AHT and ACW and have got many goodies from the company.
- Helped the team leader to maintain balance work and cared about the team, when the team leader is not available.
- Working with various processes, changed the confidence for handling customers and making quiet resolutions for making customers happy.
- Worked with 2 different process : VM (Virgin Media) and Dell Technologies
- Capable of making Lead Gen from B2B market, and that makes Up-selling for the customers
- Implemented comprehensive risk management strategies to protect the organization from unforeseen financial pitfalls.
- Developed high-performing teams by recruiting top talent and fostering an environment conducive to professional development and personal growth.
- Optimized supply chain operations, ensuring seamless product availability and customer satisfaction.
- Enhanced employee retention rates through introduction of robust career development program.
WFM (Work Force Management) & Senior Travel Consultant
InterGlobe Technologies International Pvt. Ltd (Gurgaon)
08.2017 - 03.2019
- Helping my team and the new joiners to get to know the process and also making them understand how to make customers happy.
- Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
- Weekly / Monthly performance with the team of 5-7 process executives of outbound destinations.
- Prepare reports on revenue achievement, order achievement for the process on a daily basis.
- Analyze reports and share it with the team on daily basis.
- Effectively coach process executives on their performance on a regular basis to ensure performance metrics to achieve at a minimum weekly.
- Communicate expectations to employees and provide timely update
- Provide subject matter expertise in handling escalated customer calls as needed
- Manage 5-7 employees and work closely with them to achieve pre-defines targets.
- Responsible for maintaining discipline and absenteeism of the team on the floor.
- Responsible for staff retention within the team
- Conducting and initiating weekly / Monthly team and client meetings on a regular basis to ensure all problems are dealt with effectively & efficiently.
- Training and coaching needs of team members and provide same to manager
- Assisting new members of the team by updating knowledge & bridge process gaps.
- Responsible towards fostering the development of team by motivating them
- Ensure the team achieves productivity and quality roaster adherence.
- Handled sensitive personal data with discretion.
- Increased client satisfaction by providing personalized travel recommendations and itinerary planning.
- Managed high-profile accounts, ensuring seamless coordination of complex international itineraries for VIP clientele.
- Helped customers with passport and visa applications.
- Arranged travel accommodations for groups, couples, executives, and special needs clients.
- Followed up with customers to increase customer service with travel plans.
- Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
Reservation Executive
MS Tours and Travels (New Delhi)
04.2016 - 07.2017
- Responsible for making all executive and managerial travel arrangements as well as arrangements for corporates.
- Assisted in developing corporate travel policies for all personnel traveling on company time.
- Worked with various hotels like 3
- & 4
- And even 5
- Deluxe across many countries and have given good rates to the clients with negotiating skills.
- Responsible for working with Team Leader and working hard in making various bookings till the end.
- Making the work environment better.
- Responded quickly to telephone, email, online and in-person requests to book or update services.
- Provided exceptional customer service during high call volume periods, maintaining professionalism under pressure.
- Collaborated with sales team to upsell premium services, resulting in increased revenue.
- Coordinated with other departments for timely execution of guest requests, enhancing overall service quality.
- Developed comprehensive knowledge of property offerings, enabling tailored recommendations for diverse clientele.
- Created daily floor sheets outlining reservations.
- Streamlined booking processes for improved customer experience and reduced wait times.
- Monitored customer reviews and feedback to maintain satisfaction and provide superior customer service.
- Managed and closed reservation calls to increase bookings by maintaining strong knowledge of resort products, services, and facilities.
- Worked closely with front desk to achieve full occupancy of property.
Marketing Executive
Grocerstock.com (New Delhi)
04.2015 - 04.2016
- Meeting new shopkeepers for the business.
- Guiding the Delivery boys and also teaching them how to reach the delivery easily and in less time.
- Training the marketing guys how to go to the shopkeepers and talk with them and ask for the partnership with the company.
- Handling the customers’ demands and complaints.
- Coordinating with the delivery boys who will go and take the delivery.
- Handling the terms and conditions of the products.
- Getting updates of the price change every day on every product.
- Marketing of the various new products.
- Taking calls from the customers.
- Maintaining the delivery time on every customers’ time of purchase.
- Giving advertisements of the business in various social networking sites.
Education
Post Graduation Diploma - Management
Asia Pacific Institute Of Management
New Delhi01.2015
B.B.A - H - Technology
Asansol Engineering College
Asansol, W.B01.2013
12th - Commerce
Priyadarshini Public School
Kulti, W.B01.2010
10th - undefined
St. Vincent’s High & Technical School
W.B01.2008
Skills
Exceptional computer and Internet skills
Excellent presentation and negotiating skills
Able to work with all levels of management
Dedicated to making sure that all travel arrangements meet customer needs
Very strong corporate networking skills
Willing to spend significant portions of time on the road
Dealing with Customers International and National, like with the US, UK, Europe, Australia and India market
Digital marketing
Social media marketing
Keyword research
Email marketing campaigns
Digital marketing management
Market research and analysis
Google analytics
Google business suite
Google adwords
Customer relationship management (CRM)
Search engine optimization
Team leadership
Customer segmentation
Customer engagement
Interests
Travelling
Cooking
Discovering New places or things
INDUSTRIAL VISIT
Visit to Burnpur Cement. Asansol. West Bengal.
Visit to Relaxo. New Delhi.
Visit to Parle-G. New Delhi.
Disclaimer
Father’s Name : Mr. Ashim Kumar Maji
Date of Birth : 10th August 1989
Marital Status : Married
Gender : Male
Place: New Delhi
Date: 1st September 2025
Accounts Worked with
Max India Limited
Heal with Divine Light
Prime IVF & fertility Centre
RRHL Realty
The Pink Moon
Raghav Khandelwal
KidZania India
Lexus Chennai
Placeholder Organization for Credit Application
Repos energy
Sai Secrets
Shions_nightsuits
Silver Arrows
Skoob.ai
Skyplanet Holidays
Mindsoulhaven.tarot
KC Overseas Education
Kellers Kitchen Hyderabad
Timeline
Digital Marketing Specialist
Wipro Limited
05.2024 - Current
Senior Executive
Concentrix Daksh India Private Limited
03.2019 - 07.2022
WFM (Work Force Management) & Senior Travel Consultant
InterGlobe Technologies International Pvt. Ltd (Gurgaon)
08.2017 - 03.2019
Reservation Executive
MS Tours and Travels (New Delhi)
04.2016 - 07.2017
Marketing Executive
Grocerstock.com (New Delhi)
04.2015 - 04.2016
Senior Executive
WNS Global Services
07.2012 - 03.2024
Post Graduation Diploma - Management
Asia Pacific Institute Of Management
B.B.A - H - Technology
Asansol Engineering College
12th - Commerce
Priyadarshini Public School
10th - undefined
St. Vincent’s High & Technical School