Subhankar Padhi
Jaipur
Summary
A diverse professional with more than 13 years of experience in B2B/B2C Sales, Marketing and New Business Development, worked in markets across the country. Skilled in formulating and implementing marketing strategies to increase market penetration and to drive profitability. Experienced in new Product/Offering launch. Reverse Mentor for Digital Initiatives for senior leadership of the company. Exposure to Business Development in International Markets in South East Asia. Experienced in increasing footprint in rural locations through targeted campaigns and network development. A result-oriented individual with strong analytical, communication, people management skills.
Overview
15
15
years of professional experience
Work History
Sr Territory Sales Manager
Maruti Suzuki
09.2018 - Current
- Driving sales for dealerships in D-NCR/Rajasthan with annual size of business Rs 1000 Cr
- Parent dealer groups- 12 outlets; Reportee – 35 dealer manpower per outlet
- Handle appointment and training of dealer manpower and implementation of business SOP
- Monitor inventory at dealer outlets, lead generation, conversion of enquiries into bookings and deliveries
- As Brand Champion drove the sales acceleration strategy for Ignis brand for Delhi-NCR; Wagon-R in Rajasthan
- As Rural Champion driving the footprint expansion, manpower appointment and incremental sales in upcountry
- As Regional Planning Coordinator optimize car dispatches through Planned Order System for D-NCR/Rajasthan
- Promoted ahead of the batch after one year of experience
- Awarded Sales Accelerator for exceptional performance in all sales parameters
- Have driven growth in Ignis sales by ~60% in D-NCR through Ignitor Strategy
- Increased Nexa presence in rural locations through manpower appointment & influencer connect.15 unrepresented locations covered with sales contribution ~20%
- Instrumental in setting up 2 car display showrooms in 5 upcountry locations (15% incremental sales )
- Through Maruti Suzuki Smart Finance driven ~25% digital finance penetration and
- Driving the Market share strategy for Rajasthan
Sr. Manager Sales- Branded Products, Retail & Solutions
Tata Steel
01.2017 - 09.2018
- Driving B2B sales (HR/CR/Galvanised) and Corrugated Sheet business (B2C) for Haryana region
- Demand planning, sales & customer servicing for four large accounts worth Rs 500 Cr. per annum.
- Formulating retail channel strategies for SME customers- Product improvement and Process optimisation
- Managing Flat steel supply to critical accounts like Maruti Suzuki and Honda
- Facilitated grade development to meet customer needs in the OEMs and rewarded in “Delight & Deliver” contest organized by Tata Group (Top 4 among 200 entries)
- Lead the pilot of Digeca- online order management portal for MSME customers for North Zone
Sr. Manager- Business Development
Tata Steel
07.2015 - 12.2016
- Designed and implemented projects leading to value creation and sales acceleration for TMT rebars leading to volume gain of 25% (Additional annual revenue- 600 Cr)
- Implemented services & solutions model in the form of Pravesh Doors, Footings and Superlinks stirrups in South, Central and Northern territories
- Augmented sales in Karnataka- Implemented territory division for better channel focus and higher market share (~10%>Rs 6 Cr/annum). Bagged Apex TQM award from MD, Tata Steel in 2017.
- Map unidentified consumption Centres in Maharashtra-Identified Rs 1500 Cr business opportunity in retail rebar segment, leading to an additional business of ~15% in Western Maharashtra through addition of channel workforce, brand promotion and lead management activities
- Distribution Channel Alignment in Chhattisgarh-Proposed establishment of 2 additional stock hubs in Chhattisgarh for effective distribution and designed extensive product promotion plan to increase brand recall amongst Individual House Builder Segment
- Facilitated implementation of a consumer profiling process in U.P to drive focus in understanding the target consumer and his latent needs. Bagged apex TQM award from MD in 2018
- Successfully implemented a digital marketing model in Kerala to facilitate the buying process for the consumer and encourage cashless payment
- Chosen as a part of CFT for business expansion in South East Asia (Pilot run in Myanmar and Bangladesh)
Manager Sales
Tata Steel Global Wires
04.2013 - 07.2015
- Managed channel sales in three states (Odisha, Bihar, Jharkhand), contributing an annual topline of Rs.40 Cr
- Managed business development activities across various sectors like power, infrastructure and poultry
- Coordinated with various government departments for exploring usage of wire products in several projects related to fencing, farming and construction
- Lead a team of 12 sales personnel for managing B2C business, trained them in product features and sales process
- Formulated new product offering (Fencing solution) and competition tracking(Monthly Price tracker)
- Designed go-to-market strategies for servicing the needs of rural consumers
- Executed various joint branding activities with partner companies that targeted the same consumer segment (Ultratech Cement, Berger Paints and Tata Wiron)
- Achieved a growth of 60% in Eastern region against the company average of 10% for annealed wires
- Developed LRPC wires business in Bihar delivering an additional revenue of Rs 4 Cr in FY15, resulting in 10% growth
- Bagged Aspire Award from VP, Tata Global Wires for contributing 50% growth in barbed wire sales in Eastern territory
- Developed market for poultry grade wire in South Odisha market resulting in annual business of Rs 3 Cr
Manager Marketing
Tata Steel Global Wires
04.2012 - 03.2013
- Designed and implemented volume ramp up strategy to reach an annual turnover of Rs 400 Cr
- Formulated pricing strategy based on current performance and market dynamics, planned and executed channel promotion activities
- Managed the Annual customer satisfaction survey for products related to the retail segment to identify customer needs and process gaps in channel
- Spearheaded development of Wire nail business including demand estimation, pricing and product promotion leading to annual business of Rs.4 Cr in the first year
Assistant Systems Engineer
Tata Consultancy Services
12.2009 - 06.2010
- Worked as a member of the Production Management Services team of TCS involved in providing alert based incident resolution services for a leading investment bank
Education
PGDM -
IIM, Shillong
01.2012
B.Tech. - Biotechnology
VIT University, Vellore
01.2009
12th - undefined
01.2004
10th - undefined
01.2002
Skills
- B2B and B2C sales
- Process Optimisation
- New Product Development
- Product Promotion
- Reverse Digital Mentor
- Team Management
Personal Details
English
Hindi
Odiya
Timeline
Sr Territory Sales Manager
Maruti Suzuki
09.2018 - Current
Sr. Manager Sales- Branded Products, Retail & Solutions
Tata Steel
01.2017 - 09.2018
Sr. Manager- Business Development
Tata Steel
07.2015 - 12.2016
Manager Sales
Tata Steel Global Wires
04.2013 - 07.2015
Manager Marketing
Tata Steel Global Wires
04.2012 - 03.2013
Assistant Systems Engineer
Tata Consultancy Services
12.2009 - 06.2010
B.Tech. - Biotechnology
VIT University, Vellore
12th - undefined
10th - undefined
PGDM -
IIM, Shillong
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