Subhanshi Ghorlej

Created a brand rooted in human connection and cultural authenticity, collaborating with local artisans to preserve heritage crafts and bring stories to life.

Designed the entire business model, from product conceptualization to go-to-market strategy, scaling it into a profitable and sustainable venture.

Oversaw end-to-end operations including sourcing, inventory planning, logistics, and vendor management, ensuring seamless execution and timely delivery.

Fostered strong networks with artisans, suppliers, and customers to create a loyal base and maintain trust-driven partnerships.

• Developed social media strategy for charity's official website, Facebook, LinkedIn and Twitter increasing brand reach by 41% in 12 months.
• Devised and executed integrated, online fundraising campaigns raising £2000 per campaign on average.
• Designed over 26 concepts and layouts for social media posts using Canva, Chat GPT, Vimeo, Auris AI and iMovie.
• Led strategic development and implementation of donors' and six industry partners' and four government health ministries' branding and marketing plans.

• Directed day-to-day operations focused on the attainment of key business metrics, continuous improvement initiatives and
• Spearheaded a team of 20 consultants with direct reporting.
• Lead risk management and fraud prevention on ground at all Triggerise India geographies.
• Designed and executed social media strategies and manage social media handles for Triggerise corporate. Developed and managed Triggerise corporate website increasing the brand following by 23%.
• Executed local market strategies aligned to overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary and productivity goals.
• Revamped policies and standard operating procedures for continuous improvement.
• Assist Country Lead in devising and executing market strategies for 6 months.
• Selected by senior management to act as Interim Country Lead (India) for 3 months while position was vacant.

• Designed innovative marketing campaigns based on key objectives.
• Conceptualize brand identity and created unique accompanying graphic style and tone for use in communications for 11 operational countries.
• Spokesperson for all brand related communications with partners, donors and auditors
• Responsible for managing operations on field with team of 14 in all project locations and maintaining cordial relations with ecosystem actors
• Maintaining and designing brand budgets of over EUR10000

• Responsible for developing and tracking structured operational
• Offered solutions from AaramShop BE stable to relevant brands within the organisation to ensure that their brand objectives are met
• Provided seamless service to FMCG giants like PepsiCo India, Glaxo Smith Kline, GroupM Media & Multani Pharmaceuticals Ltd
• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Conducted research to analyze customers' behaviour, including preferences, trends and purchasing habits.

• Consulted with nail art specialists to establish new business partnerships through exploratory and informative meetings
• Executed marketing and sales campaigns to effectively brand semi permanent nail art.
• Demonstrated products and specific features at customer locations and special events.
• Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
• Managed stakeholders at Japan Headquarters.