Subhas Chandren
Coimbatore
Summary
A highly skilled marketing leader with over a decade of experience in digital marketing and web development, I am proficient in managing lead generation programs and adept at using automation tools like Eloqua, Marketo, and Responsys. My experience extends to strategy development, audience segmentation, and campaign optimization to enhance efficiency. As a flexible and hardworking professional, I am always ready to learn and contribute to team success. My high motivation drives me to embrace new challenges, and my strong work ethic, adaptability, and exceptional interpersonal skills enable me to excel. I am adept at working effectively unsupervised and quickly mastering new skills. As an experienced Lead Engineer, I bring a decisive, organized, and meticulous approach to my work. I am a forward-thinking professional with an eye for preventing larger issues and a strategic planner and project leader with a systematic mentality.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Lead Engineer
Verticurl Marketing Private Limited
Coimbatore
01.2014 - Current
- Our unique 24 x 5 delivery model gives our clients the flexibility, structure and scale to meet aggressive timelines - anytime, anywhere
- Moved from project engineer to project lead within 6 months
- Possess hands-on expertise with Oracle CX platforms such as Oracle Eloqua, Responsys, Engagement Cloud, Stensul, and various online webinar and event campaigns
- Responsible for managing presales activities and conducting demonstrations for enterprise clients on CX platforms
- Provide support and enhancements for Responsys interact solutions to clients in the NAMER region
- Monitor team performance and generate reports on key metrics
- Develop and implement Digital Marketing Automation Campaigns using Marketing Automation Tools like Oracle Eloqua and Oracle Responsys.
Senior Software Test Engineer
Value Cyber Tech
Bangalore
06.2011 - 01.2014
- Data is gold; protect it like treasure
- Writing test cases based on requirements for strategies like system integration and user acceptance testing
- Identifying scenarios for testing and understanding the test plan
- Participating in functionality testing and integration testing
- Developing test cases after analyzing Software Requirement Specifications
- Logging defects in Quality Center and Retesting resolved bugs
- Attending weekly status meetings with development and management teams
- Collaborating with development team members to enhance understanding of system functionality and improve testing quality.
Junior Software Test Engineer
Platinum Technology
Coimbatore
05.2010 - 05.2011
- Silver may shine, Gold glitter, but Platinum is permanent
- Reviewing software requirements and preparing test scenarios
- Analyzing test results for database impacts, errors, or bugs, and usability
- Generating reports covering all aspects of software testing conducted and reporting findings to the design team
- Participating in design reviews and offering insights on requirements, product design, and potential issues
- Maintaining up-to-date knowledge of software test design and testing methodologies
- Demonstrating proficiency in test techniques and compatibility with various software programs
- Exhibiting excellent communication and critical thinking skills
- Demonstrating strong organizational skills and a detail-oriented mindset.
Education
Bachelor of Arts - Computer Application
Bharathiar University
Coimbatore05-2010
Skills
- Digital Marketing
- Web Development
- Lead Generation Programs
- Automation Tools (Eloqua, Marketo, Responsys)
- Strategy Development
- Audience Segmentation
- Campaign Optimization
- Continuous delivery
- Virtualization
- Service Requests
- Demonstrations
- Stakeholder Communication
- Team Oversight
- DevOps Practices
- Technical Analysis
- Team Performance Monitoring
- Reports Generation
- Digital Marketing Automation Campaigns
- Software Testing
- Test Cases
- Test Plan
- Functionality Testing
- Integration Testing
- Software Requirement Specifications
- Collaboration with Development Team
- Test Design and Testing Methodologies
- Communication Skills
- Critical Thinking Skills
- Organizational Skills
- Detail-oriented Mindset
- Innovative Technology Adoption
- Content Strategy and Creation
- Multi-Channel Campaign Management
- Brand Building and Reputation Management
- Strategic Partnerships and Collaborations
- Data-Driven Decision Making
- User Experience Optimization
Marketing Operations:
Strategic Planning: Align marketing with business goals and identify key audiences.
Campaign Management: Execute campaigns, manage budgets, and measure KPIs.
Content Management: Produce and schedule quality content across channels.
Digital Marketing: Utilize social media, email, and ads, optimizing with analytics.
Lead Generation/Nurturing: Attract and manage leads with CRM and nurturing tactics.
Data Analysis/Reporting: Analyze marketing data and report for informed decisions.
Marketing Technology: Use automation, integrate with CRM, and keep tech updated.
Brand Management: Maintain message consistency, manage reputation, and boost brand loyalty.
Compliance and Legal: Adhere to legal standards, protect data, and get usage permissions.
Team Collaboration/Communication: Foster teamwork, communicate goals, and develop skills.
Customer Relationship Management: Build strong customer relationships and leverage feedback.
Budget Management: Efficiently allocate and adjust the marketing budget.
Languages
Tamil
First Language
English
Advanced (C1)
C1
Certification
- https://www.linkedin.com/in/subhas-chandren-5aa628a0/details/certifications/
Accomplishments
- Employee of the year
- Evergreen Performer award
Timeline
Lead Engineer
Verticurl Marketing Private Limited
01.2014 - Current
Senior Software Test Engineer
Value Cyber Tech
06.2011 - 01.2014
Junior Software Test Engineer
Platinum Technology
05.2010 - 05.2011
Bachelor of Arts - Computer Application
Bharathiar University
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