Subhash Bhaskaran
Coimbatore
Summary
Dynamic sales leader with over 16 years of experience, recognized for generating over USD 10 million in revenue at SIERRA ODC through strategic account management and consultative selling. Expertise in software product sales and lead generation, with a proven ability to build high-performing teams that drive market success. Committed to delivering exceptional results while fostering valuable partnerships.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Head – Sales & Marketing
SIERRA ODC Private Limited
Coimbatore
09.2017 - Current
- Brought in over 50 clients, generating more than USD 10 million in revenue – a game changer in SaaS and IWMS software sales.ales.
- Spearheaded enterprise software sales for eFACiLiTY, a global IWMS/CAFM platform.
- Closed deals with large enterprises, government bodies, FM companies, and MNCs across India, the Middle East, Southeast Asia, and the US.
- Developed and implemented high-performing inbound and outbound lead generation strategies.
- Reduced sales cycles, improved closure rates, and ensured deal pipeline predictability.
- Built and managed strategic partnerships and channel networks.
- Played a key role in AI-powered module positioning and strategic roadmap discussions.
- Represented SIERRA in international expos, including FM Expo, GITEX, and NASSCOM GCC.
- Contributed to QMS and ISMS alignment, leading to ISO 9001:2015 and ISO 27001:2013 certifications.
Business Development Manager
GNTS Technologies
Coimbatore
08.2016 - 08.2017
- Mapped potential clients and drove lead generation for custom software solutions.
- Led and coached the sales team for consistent goal achievement.
- Created market-driven proposals and ensured key account engagement.
Marketing Manager
Cable Partners Call Solutions
Coimbatore
11.2011 - 08.2016
- Managed a 20-member marketing team to drive promotions for telecom and software products.
- Ensured high lead-to-sale conversion through targeted campaigns.
- Led market research and competitor benchmarking.
Head of Sales & Marketing
First Source Engineering Inc
Chennai
02.2014 - 01.2016
- Launched an e-commerce platform for industrial supplies in the US.
- Built and trained sales teams, managed SEO, Google Ads, tradeshows, and digital campaigns.
Virtual Assistant
Velan Info Systems
Coimbatore
03.2008 - 11.2009
- Provided sales and administrative support for global clients.
Education
B.E. - Instrumentation & Control Engineering
Maharaja Prithvi Engineering College
Coimbatore06.2009
Skills
- Software Product Sales (SaaS, IWMS, CAFM, CMMS, ERP)
- Strategic Account Management
- Consultative Selling and Negotiation
- Sales funnel optimization and forecasting
- Partner and Channel Sales Management
- CRM Platforms: Salesforce, Microsoft Dynamics, Zoho CRM
- Lead generation and qualification
- Sales Team Leadership
- Sales forecasting
- Lead generation
- Market analysis
- Strategic planning
- Team leadership
- Presentation skills
- Networking skills
Certification
- Mastering the Art of Selling Cross Over the Price Barrier
- Stanford SEED Transformation Program
Languages
- English
- Tamil
- Malayalam
- Hindi
Timeline
Head – Sales & Marketing
SIERRA ODC Private Limited
09.2017 - Current
Business Development Manager
GNTS Technologies
08.2016 - 08.2017
Head of Sales & Marketing
First Source Engineering Inc
02.2014 - 01.2016
Marketing Manager
Cable Partners Call Solutions
11.2011 - 08.2016
Virtual Assistant
Velan Info Systems
03.2008 - 11.2009
B.E. - Instrumentation & Control Engineering
Maharaja Prithvi Engineering College
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