Hi, I’m
Subhash Madireddy
Digital Marketing & Analytics Leader
Hyderabad
Summary
- Digital marketing & analytics expert with 15 years of work experience and 8 years of leadership experience
- Good knowledge of marketing measurement and analytics solutions ,attribution tools like Google analytics
- Proficient with SQL & R and strong understanding of statistics
- Possess under-the-hood understanding of Facebook and Google ad platforms through experience working at both companies, differentiating me with a unique perspective in digital marketing
Overview
16
years of professional experience
2
years of post-secondary education
Work History
Tonik Digital Bank
Marketing Analytics Consultant
11.2022 - Current
Job overview
- Improved the efficiency of social media campaigns by about 35% through account simplification, adoption of creative best practices, and embracing and Test-Learn culture
- Scaled search campaigns through data integrations and discovering effective advertising tactics through structured experiments
- Reduced cost per acquisition came down by 25% while the scale increased by over 50%.
Snap IncDubai
Group Manager, Marketing Science
01.2023 - 10.2023
Job overview
- Drove adoption of privacy-centric digital measurement solutions and helped e-commerce clients circumvent challenges due to Apple's restrictions on user tracking at Snapchat, resulting in a 25% improvement in performance marketing efficiency through first party (1P) data integrations
- Conducted experiments to quantify the impact and published case studies to drive wider adoption in the region
- Contributed to 2X growth in Augmented reality (AR) revenue in MENA by helping clients adopt the right AR measurement and optimization strategies.
GoogleHyderabad
Manager, Measurement & Reporting
03.2019 - 10.2021
Job overview
- Led the 5 member scaled measurement team and extended measurement and insights support to 5000 Small & Medium Business clients. Helped them adopt best-in-class media analytics solutions and make data-driven marketing decisions
- Designed automation tools to scale measurement and insights solutions like Geo-Experiments, Media-Mix Modelling Insights, and Optimization-score
- Automated widely used reporting and insights tasks, saving over 300,000 man-hours every year
- Built and drove the adoption of TV Attribution solution that helped advertisers know the efficacy of various TV spots. The tool was used in over 100 pitches in 2021, that helped the sales teams move budgets from inefficient TV spots to YouTube.
FacebookBangalore
Marketing Science Lead - India
04.2017 - 03.2019
Job overview
- Influenced C-level executives and consulted with clients’ marketing analytics teams in adopting measurement best practices and data-driven digital marketing. Increased the number of conversion lift and brand lift studies by 10x during my tenure
- Contributed to the adoption of campaign best practices in India through regular workshops and seminars for advertisers and agencies
FacebookLondon
Marketing Science Partner - EMEA
06.2014 - 04.2017
Job overview
- Published a white paper on optimal reach and campaign frequency choices for brands at different stages. Proposed an analytical approach to find the right trade-off, factoring in the cost of incremental reach and frequency saturation effects. The research had a significant impact on Facebook's media practices globally
- Identified creative attributes that lead to higher brand impact on social platforms through multi-cell brand lift studies. Co-authored white paper on Facebook IQ and influenced advertisers globally to switch to digital-first video creatives
FacebookHyderabad
Data Analytics Team Lead - Site Integrity
05.2012 - 06.2014
Job overview
- Led a 4-member Site-Integrity analytics team. The team achieved operational efficiencies and process automation by building machine learning classifiers and saved effort of about 30 full time employees through automation and process improvements.
- Implemented a pruned decision tree to replace the existing private impersonation decision process, which reduced manual review time by 50% with only a 1% drop in accuracy.
- Conducted regular training sessions on data analytics and mentored multiple data science projects
T.I.M.E.Hyderabad
Manager, E-Learning & Digital Marketing
12.2008 - 04.2012
Job overview
- Led the five-member academic team and six-member digital marketing team
- Started live virtual classrooms and made quality coaching available in tier-2 cities and contributed to 15% increase in enrolments
- Increased student enrolments by 6% through effective search engine marketing
Swingwind Technologies
Co-Founder
08.2007 - 11.2008
Job overview
- Swingwind provides e-learning solutions for educational institutes and book publishers
- Built a highly competent team and developed online assessment products for K-12 students in a short span of four months
- Winner of the Connect-08 - Brilliant Idea contest conducted by the Indian School of Business (ISB).
Education
Indian Institute of Management, AhmadabadAhmadabad, India
MBA from Marketing And Business Analytics
06.2005 - 05.2007
University Overview
- Received award of excellence for all round academic and extra curricular achievements
- Among the top 20 percentile of the batch
Timeline
Group Manager, Marketing Science
Snap Inc
01.2023 - 10.2023
Marketing Analytics Consultant
Tonik Digital Bank
11.2022 - Current
Manager, Measurement & Reporting
Google
03.2019 - 10.2021
Marketing Science Lead - India
Facebook
04.2017 - 03.2019
Marketing Science Partner - EMEA
Facebook
06.2014 - 04.2017
Data Analytics Team Lead - Site Integrity
Facebook
05.2012 - 06.2014
Manager, E-Learning & Digital Marketing
T.I.M.E.
12.2008 - 04.2012
Co-Founder
Swingwind Technologies
08.2007 - 11.2008
Indian Institute of Management, Ahmadabad
MBA from Marketing And Business Analytics
06.2005 - 05.2007
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