Subhash Sethi
Gurgaon
Summary
Adept at leveraging interpersonal communication and strategic planning, I spearheaded BTL campaigns for Marvel King Limited, achieving a remarkable revenue increase. My leadership in brand promotion and vendor relations, coupled with a track record of substantial market growth, exemplifies my capability to elevate brands to new heights.
Overview
15
15
years of professional experience
Work History
Asst. Marketing Manager (BTL)
Marvel King Limited
Gurgaon
08.2023 - Current
- Company Overview: House of Marvel Tea, KPG Masala.
- (House of Marvel Tea) KPG Masala.
- Launched in January 2023, started business from 8 lakh, and achieved 150 lakh in a span of 4 months.
- Perform various BTL activities in Punjab, HP, Jammu, Bihar, MP, and Haryana.
- Took the initiative for the ATC range to make KPG a brand.
- Arrange a Halwai meet in Bihar for a better understanding and feel of a 100 gm box.
- The extraordinary response to the wall painting in Jammu helped a lot with conversions in large volumes, starting from 115 cases and achieving 1,080 cases in the month of December 2024.
- Effective use of POS, POP, and banners in the market for better visibility and awareness.
- Third-party alignment for racking of boards and standees in both GT and MT.
- Effective use of digital marketing for influencer activation, videos, and pre- and post-hype new product launch.
- Timely updates on social media platforms and regular follow-ups on competitor activity.
Asst. Manager Marketing (BTL)
Mohani Tea Leaves Pvt Ltd.
Noida
12.2021 - 07.2023
- Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
- Assigned work and monitored performance of project personnel.
- Organized team activities to build camaraderie and foster pleasant workplace culture.
- Digital Platform - Analyzed data from Google Analytics, AdWords, and other sources to track the performance of campaigns.
- Monitored editorial calendars detailing social media content and ROI review.
- Planned advertising campaigns for online, print and other mediums.
- Marketed products and services at tradeshows and promotional events.
- Negotiated contracts with vendors such as web designers, copywriters, fabricators, BTL agencies, and photographers.
- In January 2021, I started a business with 1 CR and achieved 25 CR in a span of 6 months in Haryana.
- Perform various BTL activities in Delhi (NCR), Punjab, HP, Jammu, and Haryana.
- Arrange a QPS (Quantity Purchase Scheme) retailer meeting for a better understanding with the distributor and Sales Team.
- The extraordinary response to the wall painting, outdoor, newspaper ads, TV ads, auto branding, and road shows with ready sale stocks.
- Effective use of POS, POP, and banners in the market for better visibility and awareness.
- Third-party alignment for racking of boards and standees in both GT and MT.
- Effective use of digital marketing for influencer activation, videos, and pre- and post-hype new product launch.
- City Wise school contact program (Hit - direct Consumers ), mela , exhibition , Marathons
- Timely updates on social media platforms and regular follow-ups on competitor activity.
Asst. Manager Marketing
Bonn Industries Pvt Ltd.
Gurgaon
09.2019 - 12.2021
- Proficient in managing merchandise, school activations, rural activations, promoters' activities, road shows, in-shop branding, corporate parties, retailers/sales meetings, mela activations, and retailer meetings across various categories.
- Successful execution of marathons, and fulfilling requirements for bread rack display placement and timeline delivery.
- Expertise in park activations, including free sampling, and sales promotions.
- Skilled in executing in-shop activations and delivering promotional material in North India.
- Take effective advantage of e-commerce by making the availability of Bonn Bread on Grofers' platforms.
- Achievement increasing sales & getting entry into Horeca (Ramjas Day Boarding- Group Of Schools ), Member of Parliament Canteen.
- Wet Sampling in Various Societies & Modern Retail Chains (Spencer's, Big Bazaar )
BTL Project Head
Hovers Marketing Solutions Pvt Ltd
Gurgaon
05.2015 - 07.2019
- Managed diverse BTL activations, including merchandise, school and rural activations, road shows, mall activities, in-shop branding, corporate parties, retailers/sales meetings, mela activations, and retailer meetings for multiple FMCG clients on a pan-India level.
- Collaborated with creative and printing agencies for layouts, artworks, and printing needs.
- Obtained feedback and approvals from internal management and clients.
- Successfully planned and executed product launches across multiple markets for FMCG brands.
- Nestlé - Maggi Khel Gadi (Uttar Pradesh)
- Nestlé - A+ Toned Milk Free Sampling Activation in Schools (Delhi, Haryana, Punjab)
- ITC - Candyman launch in Delhi NCR (newspaper inserting, foam banner, inflatable dummies).
- Launch Burn Energy Drink, PepsiCo.
BTL Sr. Executive Operations
Jagran solutions, Okhla
New Delhi
03.2010 - 04.2015
- Company Overview: A unit of Jagran Prakashan Ltd.
- Successfully handled 100 school permissions, 25 colleges, and 70 cricket academies (Gatorade Pacers Hunt - with cricketer Srinath in Modern School, Delhi).
- fabricated 100 Medical Vans ( Uttar Pradesh Govt.)
- Casio School Activity.
- Cadbury Bourn-Vita School Activation.
- HDFC Spell Bee: School Activation (North India)
- Google for Doodle School and College Activation.
- SRM Quiz Contest.- Sri fort Auditorium
Education
B. Com -
Delhi University
05-2008
Class XII - Commerce
CBSE
NEW Delhi05-2004
Class X -
CBSE
06-2002
Skills
- Interpersonal communication
- Relationship skills
- Leadership skills
- Supervisory responsibility
- Task management
- Quality assurance
- Brand promotion
- Strategic planning
- Vendor relations
- SEO optimization
Languages
- English
- Hindi
Personal Information
- Age: 36
- Gender: Male
Timeline
Asst. Marketing Manager (BTL)
Marvel King Limited
08.2023 - Current
Asst. Manager Marketing (BTL)
Mohani Tea Leaves Pvt Ltd.
12.2021 - 07.2023
Asst. Manager Marketing
Bonn Industries Pvt Ltd.
09.2019 - 12.2021
BTL Project Head
Hovers Marketing Solutions Pvt Ltd
05.2015 - 07.2019
BTL Sr. Executive Operations
Jagran solutions, Okhla
03.2010 - 04.2015
B. Com -
Delhi University
Class XII - Commerce
CBSE
Class X -
CBSE
Similar Profiles
HUNNY VASAHUNNY VASA
HR Executive at Marvel decor LimitedHR Executive at Marvel decor Limited
Bhagath SharabBhagath Sharab
Project Manager at Marvel Geospatial Solutions Private LimitedProject Manager at Marvel Geospatial Solutions Private Limited
Kai Chiu TsuiKai Chiu Tsui
Senior Project Quantity Surveyor at Build King Holdings LimitedSenior Project Quantity Surveyor at Build King Holdings Limited