SUBHASH SETHI
Marketing -BTL
Gurgaon
Summary
Adept at driving BTL activations, brand visibility, and strategic promotional planning. Successfully delivered cost-efficient campaigns, vendor negotiations, and high-impact rural & urban activations across multiple states. Known for improving sales growth through on-ground execution, retailer engagement, and digital amplification.
Overview
16
16
years of professional experience
2
2
Languages
Work History
Asst. Marketing Manager (BTL)
Apricot Food Pvt Ltd (RPSG Group)
08.2023 - Current
- Spearheaded BTL promotions contributing to a 30% uplift in overall market visibility.
- Improved digital-led promotional outcomes by 20% through influencer and micro-campaign strategies.
- Initiated sales boost in Agra market from 3 Crore to 4 Crore through targeted canopy activations and roadshows.
- Executed cost-saving vendor negotiations for FM campaigns and POSM production, generating significant budget efficiency.
- Developed low-cost POSM units without compromising brand recall, reducing promotional material expenditure.
- Implemented marathon participation and large-scale events through barter partnerships, increasing brand reach at minimal cost.
- Rolled out pan-India on-ground activities including canopy drives, society connect promotions, and retail engagement programs.
Asst. Manager Marketing (BTL)
Mohani Tea Leaves Pvt Ltd
12.2021 - 07.2023
- Managed team coordination, training, and execution for in-shop branding and sampling.
- Analyzed region performance and executed corrective market action plans.
- Led vendor coordination and ensured timely execution of planned branding rollouts.
BTL Project Head
Hovers Marketing Solutions Pvt Ltd
05.2015 - 07.2019
- Managed road shows, mall activities, in-shop branding, and college-Level activations.
- Collaborated with creative agencies for branding assets and printing execution.
- Successfully executed multiple FMCG sampling campaigns and product launches.
Sr. Executive Operations
Jagran Solutions
03.2010 - 04.2015
- Handled 100+ school permissions, 25 colleges, and multiple promotional tours.
- Executed branded vans, quiz contests, workshops, and education-led promotions.
Education
B.Com - undefined
Delhi University
01.2008
Skills
BTL Activations
undefinedTimeline
Asst. Marketing Manager (BTL)
Apricot Food Pvt Ltd (RPSG Group)
08.2023 - Current
Asst. Manager Marketing (BTL)
Mohani Tea Leaves Pvt Ltd
12.2021 - 07.2023
BTL Project Head
Hovers Marketing Solutions Pvt Ltd
05.2015 - 07.2019
Sr. Executive Operations
Jagran Solutions
03.2010 - 04.2015
B.Com - undefined
Delhi University