SUBHASH SETHI

Assisted teams in completing projects on time and within budget constraints. Supported project coordination efforts to ensure successful delivery. Helped maintain communication between stakeholders to facilitate project progress.

• Spearheaded and executed pan-India BTL activation campaigns to elevate brand visibility and drive retailer engagement.
• Developed and executed 'MS Dhoni Mascot Activation with Spin the Wheel' campaign to create an interactive consumer experience in retail locations nationwide.
• Developed an activation model that enhanced secondary sales through increased retailer engagement and consumer traffic.
• Analyzed inventory performance and launched initiatives to optimize clearance of slow-moving products from retail displays.
• Executed strategic city-wise activation calendars, facilitating vendor collaboration, branding initiatives, manpower allocation, and thorough tracking of campaign performance metrics.
• Delivered the highest sales performance in the last year within the first seven months through innovative activation strategies and execution excellence.
• Successfully planned and executed Pan-India New Product Development (NPD) Meetings, ensuring seamless coordination across multiple cities.
• Organized and managed Quarterly Retailer & Distributor Meets across India to strengthen channel engagement, product awareness, and business relationships.
• Led end-to-end execution of Retailer Engagement Programs, including venue management, branding, product displays, logistics, and event coordination.
• Planned and implemented Pan-India Brand Visibility Initiatives across key touchpoints, including railway stations, retail outlets, and high-footfall locations.
• Executed In-Shop Branding Campaigns to enhance customer experience and improve product visibility at retail counters.

• Spearheaded BTL promotions contributing to a 30% uplift in overall market visibility.
• Initiated sales boost in Agra market from 3 Crore to 4 Crore through targeted canopy activations and roadshows.
• Drove sales increase in Agra market from 3 Crore to 4 Crore through targeted canopy activations and roadshows.
• Negotiated vendor contracts for FM campaigns and POSM production, achieving substantial budget savings.
• Executed cost-saving vendor negotiations for FM campaigns and POSM production, generating significant budget efficiency.
• Developed low-cost POSM units without compromising brand recall, reducing promotional material expenditure.
• Coordinated pan-India on-ground activities, including canopy drives, society connect promotions, and retail engagement programs to enhance brand visibility.

• Coordinated with vendors to ensure timely rollout of branding initiatives, enhancing campaign effectiveness.
• Coordinated team training and executed in-shop branding and sampling initiatives to enhance brand visibility.
• Analyzed regional performance and implemented corrective action plans to address market challenges.

• Coordinated road shows, mall activities, in-shop branding, and college-level activations to enhance brand visibility.
• Partnered with creative agencies to develop branding assets and ensure effective printing execution.
• Executed FMCG sampling campaigns and product launches to drive consumer engagement and brand awareness.

• Secured permissions from more than 100 schools for events., 25 colleges, and multiple promotional tours.
• Coordinated deployment of branded vans for promotional events., quiz contests, workshops, and education-led promotions.