Hi, I’m
Subhash Allu
Digital Marketing
Bangalore
Summary
Results-driven and innovative Demand Generation Manager with 11+ years of experience in B2B acquisition, growth, and demand generation marketing. Skilled in developing and implementing multi-channel marketing campaigns to attract qualified leads and drive business growth. Adept at utilizing metrics to measure success and optimize marketing strategies.
Overview
11
years of professional experience
6
years of post-secondary education
4
Certifications
Work History
Firstsource SolutionsBangalore
Digital Marketing Manager
12.2019 - Current
Job overview
- Designed, executed, and managed multi-channel marketing programs, including email marketing, content marketing, paid media, social media, SEO
- Successfully grew new leads by optimizing calls-to-action, landing pages, lead generation content, and remarketing strategies
- Collaborated closely with the Sales Development Representative (SDR) team to ensure lead quality and effective follow-up, incorporating feedback to enhance marketing programs
- Tracked and reported on marketing campaign performance, analyzing funnel conversion metrics to drive continuous improvement
- Worked with internal and external creative and copywriting resources to develop engaging and action-driven content
- Led cross-functional teams, managing stakeholders, calendars, budgets, timelines, and processes to ensure timely deployment and project success
- Developed messaging, positioning, and outreach tactics in partnership with sales teams to engage prospects effectively
- Implemented account-based marketing programs to accelerate the sales cycle for large-scale accounts
- Maintained expertise in digital marketing best practices and in-depth knowledge of Firstsource's products, solutions, customer applications, and competitive product differences.
Workex Solutions Pvt LtdBangalore
Digital Marekting Manager
02.2019 - 12.2019
Job overview
- Leading the strategy and execution for paid search, social advertising, display, re-targeting and mobile app installs
- Owning the entire metrics stack for digital efforts including lead generation, conversion rates, funnel creation and effectiveness of spend
- Overseeing a large advertising budget
- Strong expertise in Google Analytics, Data Studio, Google Optimize, Google
- Tag Manager
- Strong expertise in project management skills and attention to detail
- Familiar with Digital Marketing tools like SEMRush, Moz, Ubber Suggest
- Ahrefs, Hubspot.
Geroge P JohnsonBangalore
Assistant Marketing Manager
06.2016 - 01.2019
Job overview
- Spearheaded demand generation efforts to drive Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) for prominent clients such as IBM
- Implemented cutting-edge digital experiences at events, leveraging technology to track offline attendee behavior and showcase engaging content, including case studies and whitepapers
- Managed advertising budgets for IBM products and solutions, optimizing spending for maximum impact
- Orchestrated event mobile app management, ensuring seamless execution of large-scale IBM events
- Successfully ran demand generation campaigns pre-event for IBM products and solutions, bolstering attendee interest and engagement.
Borderless Access Pvt LtdBangalore
Senior Digital Marketing Executive
03.2015 - 06.2016
Job overview
- Held a pivotal role as Performance Marketing Manager at a market research insights company, overseeing large advertising budgets across LATAM and US markets
- Spearheaded and executed paid campaigns on Google Ads, Facebook, and
- Bing, generating high-quality leads for survey participation
- Achieved outstanding ROI and successfully met all key performance indicators (KPIs) through strategic campaign management
- Optimized landing pages to enhance user experience and drive higher conversion rates
- Tracked and analyzed campaign performance meticulously, making data-driven decisions to optimize creatives and copy for better results
- Conducted continuous A/B testing to experiment with different creatives and copy, refining strategies for maximum effectiveness
- Maintained a sharp focus on target audiences, tailoring campaigns to resonate with specific customer segments
- Achieved exceptional conversion rates and minimized cost per conversion through a combination of tactics and performance analysis
- Managed B2B campaigns for a leading healthcare company in the US, success- fully encouraging participation in niche survey questionnaires using Google
- Ads and LinkedIn Ads
- Leveraged email marketing to nurture leads, ensuring a strong and lasting relationship with potential clients.
India Infotech Pvt LtdBangalore
PPC Specialist
10.2014 - 03.2015
Job overview
- Contributed to India Infotech, an agency specializing in performance campaigns for local and global clients
- Held a critical role as a Paid Marketing Specialist, responsible for crafting paid media strategies and budget allocation across major search engines
- Expertly executed and optimized campaigns on a day-to-day basis, ensuring the achievement of key performance indicators (KPIs) and maximizing campaign success
- Conducted thorough analysis of campaign performance, using data-driven insights to recommend changes to landing pages and overall campaign strategies, with a focus on improving performance
- Demonstrated a keen eye for optimization opportunities, continuously fine-tuning campaigns to achieve optimal results.
Netzealous Pvt LtdBangalore
Senior SEO Analyst
10.2012 - 10.2014
Job overview
- Achieved a significant milestone at Netzealous by successfully ranking 8 core keywords of the business as the number 1 search results globally on Google
- Gained expertise in utilizing Google Analytics and Search Console to analyze website performance, track user behavior, and make data-driven decisions to enhance online visibility and user experience.
Education
GIETRajamahendravaram
B Tech from Computer Science And Engineering
05.2009 - 05.2012
Seetha Polytechnic
Diploma from Computer Engineering
05.2006 - 04.2009
Skills
Account Based Marketing
Certification
Demandbase One
Timeline
Digital Marketing Manager
Firstsource Solutions
12.2019 - Current
Digital Marekting Manager
Workex Solutions Pvt Ltd
02.2019 - 12.2019
Assistant Marketing Manager
Geroge P Johnson
06.2016 - 01.2019
Senior Digital Marketing Executive
Borderless Access Pvt Ltd
03.2015 - 06.2016
PPC Specialist
India Infotech Pvt Ltd
10.2014 - 03.2015
Senior SEO Analyst
Netzealous Pvt Ltd
10.2012 - 10.2014
GIET
B Tech from Computer Science And Engineering
05.2009 - 05.2012
Seetha Polytechnic
Diploma from Computer Engineering
05.2006 - 04.2009
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