Summary
Work History
Education
Skills
Languages Known
Hobbies and Interests
Training
COMPETENCIES
Timeline
Generic

SUBHASHIS DAS

Summary

A seasoned professional with nearly 20 years of experience in achieving business growth objectives in mid-sized as well as large and established organizations. Deftness in overseeing sales & marketing operations, thereby achieving sales growth; formulating long term / short term strategic plans to enhance operations, profitability & revenue and spearheading turnaround initiatives. Skilled in analyzing business potential, conceptualizing & executing strategies to drive sales, augment turnover and achieve desired targets. Proficient at maintaining cordial relationship with customers / channel partners and ensuring quality & service norms to achieve customer satisfaction & business retention. Utilizing client’s feedback and channel inputs for generating leads, identifying streams for revenue growth & developing plans to build consumer preferences. Maximizing customer satisfaction matrices by providing sales assistance and achieving delivery & quality norms. Collaborating with team members to ensure efficiency in sales operations and meeting of group targets. Possess excellent & strong work ethics, communication, relationship management and time management skills.

Work History

Sales & Marketing Manager

Eaton's Electrical Sector 10 Years
  • Strategically driving ‘Route to Market’ initiatives to expand market share and deliver sustainable business growth across diverse segments. Aligned with product and sales teams to achieve profitable and sustainable growth. Promoted products and solutions to consultants, end-users, and EPCs, securing approvals and prescribing specifications to convert opportunities into business wins. Managed end-to-end project mapping and tracking for end-users across consultants, EPCs, PBs, and OEMs, ensuring seamless execution. Spearheaded the expansion and optimization of the distribution base for Level 1 and Level 2 categories, ensuring alignment with client needs and delivering exceptional service standards.
  • Applied a consultative selling approach tailored to industries. Supported front-end sales teams in negotiations, leading to successful case closures. Conducted in-depth analysis of tender specifications, selected the right products, and ensured timely submission of technical compliance documents.
  • Led marketing programs from inception to completion, leveraging collaboration and internal support to drive impact. Analysed customer insights, market trends, and industry best practices to develop and implement effective go-to-market strategies. Created and maintained analytics reporting across platforms, extracting key insights to optimize campaigns and future strategies.
  • Proven expertise in developing and executing marketing plans and campaigns, utilizing marketing automation and CRM tools to enhance customer engagement and drive business growth. Collaborated with supply chain management teams to streamline deliveries and ensure high standards of operational excellence and customer satisfaction.
  • Accomplishments:
  • Persistent & painstaking work to facilitate approval from Electricity Utility converting to orders.
  • “Above & Beyond” recognition on manifold topline growth for 2020 for leading the business unit of circuit protection.
  • Stellar performance in making breakthroughs with Industrial Automation in new market segment
  • Entrusted with coverage of additional countries for business development responsibilities.
  • Awarded the E-Star for performance in 2019, 2020 & 2021.

Project Sales Lead, Power Construction Division

Schneider Electric 3 Years
  • Fronted project sales of medium voltage and low voltage electrical distribution offer packaged solutions in infrastructure, industry, and buildings markets. Collaborating with clients, we understood their applications and problem areas. We assisted clients in resolving their prospective designs and items. Additionally, we organized training sessions on Software Aided Design Tools and Sales Promotional Activities for targeted customers.
  • Accomplishments:
  • Played a key role in combining Schneider Electric’s comprehensive offerings and securing major projects in the region.
  • Effectively communicated the concept of a one-stop shop to customers, thereby increasing market share in individual product portfolio.

Sales & Marketing APL

ABB Ltd 2.5 Years
  • In my capacity as the lead utility account manager for the Northern region, I spearheaded the promotion and product approval activities for the LV Switchgear range. This involved successfully securing approvals in significant utility projects throughout Northern India. Through close collaboration with clients and consultants, I tailored specifications and drove profitable order bookings, contributing significantly to the organization’s market expansion and revenue growth.
  • This achievement not only demonstrated my ability to excel in challenging environments and outperform competitors but also underscored my proficiency in relationship management, technical knowledge, and project execution. By leveraging my industry insights and proactive approach, I successfully positioned the organization as a preferred partner for prestigious projects, showcasing a track record of delivering results and driving business growth through strategic initiatives.
  • Accomplishments:
  • Stellar performance to win Switchgear package from a monopoly market of a competitor in the Delhi Metro Rail Mega Project. Right from approval in the vendor list, specification influence, till proposal generation to finalise contract singlehandedly in definite time.

Regional Distribution Manager

General Electric Power Controls (India) Ltd 5 Year
  • Served as a part of Sales & Marketing Department of Kolkata (Eastern India) for Low Voltage Power Switchgear Products. Subsequently promoted to lead the distribution setup across Eastern India. Additionally administered business development activities of Key Steel Plants & spares business across Eastern India. Handled all activities pertaining to sales & marketing, MIS, dealer coordination across Supervised material calls & materials management on production units in India & abroad.

Education

Artificial Intelligence in Business programme

IIM Lucknow

MBA - Marketing & Systems

BIMIT, Utkal University

BE - Electrical & Electronics

Manipal Institute of Technology, Mangalore University

Skills

  • Proficient with MS Office (Word, Excel & PowerPoint) Working knowledge on engineering software DOCwin

Languages Known

English & Hindi

Hobbies and Interests

Team sports & Travelling

Training

  • General Electric - Six Sigma Green Belt Training for Business Processes
  • ABB - Medium Voltage Switchgear Packages Software Aided Design DOCWIN
  • Schneider Electric - Selling to Contractors & Builders Course Fundamental of CRM Software
  • Eaton Electric - Selling Value Cycle Workshop

COMPETENCIES

  • Sales & Marketing Liaising & Coordination
  • Business Development Team Management
  • Distribution / Channel Management Key Account / Client Relationship Management
  • Implementing competent strategies for boosting business with a view to penetrate new accounts and expanding existing ones for meeting pre-determined business objectives & targets
  • Developing new streams for revenue growth and developing marketing plans to build consumer preference across the assigned regions
  • Formulating strategies & reaching out to unexplored market segments/customer groups for business expansion by strategizing /organizing campaigns and developing grass root sales
  • Identifying prospective clients and guiding sales team for generating business and achieving consistent profitability norms
  • Networking with financially strong and reliable channel partners, resulting in deeper market penetration & improved market share

Timeline

MBA - Marketing & Systems

BIMIT, Utkal University

BE - Electrical & Electronics

Manipal Institute of Technology, Mangalore University

Sales & Marketing Manager

Eaton's Electrical Sector 10 Years

Project Sales Lead, Power Construction Division

Schneider Electric 3 Years

Sales & Marketing APL

ABB Ltd 2.5 Years

Regional Distribution Manager

General Electric Power Controls (India) Ltd 5 Year

Artificial Intelligence in Business programme

IIM Lucknow

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SUBHASHIS DAS