SUBHASHREE DASH
Sr Product Designer
Hyderabad
Summary
I am a Product Designer focused on creating inclusive user experiences through research and empathy. I have a passion for simplifying complex user interfaces and translating ideas into effective UI designs. With extensive experience leading design initiatives and collaborating across teams, I aim to enhance user engagement and satisfaction through innovative solutions
Overview
11
11
years of professional experience
4
4
Certifications
2
2
Languages
Work History
SR EXP DESIGNER III
Verizon
Hyderabad
09.2024 - Current
- Led the UX design for the Calling Plan Change page within Verizon's Service Management platform, enhancing user experience and business impact
- Analyzed OSAT and CSAT scores to identify key user pain points, translating insights into actionable design improvements
- Conducted in-depth Voice of Customer (VOC) research and presented findings to business, product, and technical teams, driving user-centric decision-making
- Increased revenue by up to 30-40% through optimized user flows and intuitive design enhancements
- Delivered multiple high-impact presentations to stakeholders, advocating for UX-driven strategies to improve customer engagement and satisfaction
DESIGN LEAD
HCL (Client - Mastercard)
Hyderabad
01.2022 - 08.2024
- Designed end-to-end workflows across 9 user journeys for Mastercard’s Click to Pay, Priceless Experience, and UniCredit Bank experiences for the Europe region, improving task completion efficiency by ~25%.
Partnered with 5+ Customer Experience Managers and conducted 15+ user research interviews to define content strategy and produce UX content that reduced user friction by ~20%.
Led wireframing and rapid prototyping for a data-visualisation dashboard, accelerating stakeholder decision-making by 30% and reducing design-to-dev turnaround time by ~40%.
Facilitated 10+ design critique sessions and 5 rounds of usability testing, enabling iterative improvements that boosted overall usability scores by ~18%.
SR UX DESIGNER
IBM India
Hyderabad
07.2019 - 09.2021
- Created wireframes, prototypes and high fidelity mock-ups to effectively communicate design concepts to stakeholders
- Performed brainstorming and sketching and created animated walkthrough of the UI
- Worked closely with product management in innovation and ideation
- Managed cohesive design quality across 3 projects, adhering to prescribed themes and functional choices.
INTERACTION DESIGNER
Accenture
Hyderabad
05.2017 - 07.2019
- Conducted 5user research and created user personas, user flows to inform design decisions
- Designed various packages, brochures and style guides for various products of Fiat and Chrysler for respective projects
- Led wire-framing and rapid prototyping to build data visualisation dashboard
- Collaborated closely with developers to ensure seamless implementation of design elements in final products.
SAP UI5 Developer
Accenture
Hyderabad
04.2015 - 04.2017
- Designed and created standalone UI5 applications in SAP Platform
Education
MBA - Masters of Business Administration
Indian Institute of Management
Kozhikode01.2028
PG - Visual Design & User Experience
Indian Institute of Technology
Hyderabad05.2023
B.Tech - Electrical And Electronics Engineering
Trident Academy of Technology, BPUT
Odisha05.2014
Skills
- Figma
- Sketch
- AdobeXD
Project presentations
Design strategy
Mobile app design
Design concepts development
Certification
Agentic AI Ideathon Proposed a bot concept for capturing Medallia CSAT scores to enhance customer feedback analysis.
Interests
Hobbies and Interests Enthusiastic about UI/UX design, pencil sketching, technology, arts, poetry writing, and canvas painting
KEY ACHIEVEMENTS
Employee Award Awarded Employee of the Month in a project for December 2018
Timeline
SR EXP DESIGNER III
Verizon
09.2024 - Current
DESIGN LEAD
HCL (Client - Mastercard)
01.2022 - 08.2024
SR UX DESIGNER
IBM India
07.2019 - 09.2021
INTERACTION DESIGNER
Accenture
05.2017 - 07.2019
SAP UI5 Developer
Accenture
04.2015 - 04.2017
MBA - Masters of Business Administration
Indian Institute of Management
PG - Visual Design & User Experience
Indian Institute of Technology
B.Tech - Electrical And Electronics Engineering
Trident Academy of Technology, BPUT