Subhashree Das

• Lead digital transformation initiatives to amplify the GMR brand across platforms
• Launched and drove 100% growth across brand social media channels
• Fostered integration & drove collective success across business teams as Centre of Excellence lead
• Developed and implemented strategic communication plans aligned with business objectives and organizational purpose
• Ensured adherence to group quality and brand norms, maintaining consistency in all communications
• Implemented effective strategies to build and protect brand's online reputation
• Demonstrated strong organizational and time management skills while managing multiple projects.

Key Projects: Social Media Launch, Website Standardization, GMR Corporate Alumni Network, GMR Corporate Archives, GMR Aero Launch

Senior Manager - Digital Marketing | July 2018 – June 2020 Digital Marketing Manager | Oct 2016 – June 2018

• Proven expertise in brand-building, enhancing discoverability, driving purchase intention, and effectively engaging with stakeholders such as readers, authors, booksellers, and the brand itself
• Accomplished significant growth across brand social media (LinkedIn +6075%, Instagram +4346%, Twitter +210%, Facebook +352%), website (38% inc
• In sessions YoY), SEO, display, and AMS (Generating 8CR revenue for every 50L spent)
• Led content creation, blog, and newsletter (125K+ subscribers with growth of 95886% and 27% open rate)
• Developed awarded content community, HarperBroadcast, and established relationships with influencers, agencies, and digital partners
• Spearheaded social-media marketing and publicity for over 500+ books annually across diverse genres and authors including Raghuram Rajan, Chitra Banerjee Divakaruni, Anuja Chauhan, Rishi Kapoor, Sir Venki Ramakrishnan, Gulzar, Khushwant Singh, Sadhguru, and more
• Successfully launched the HarperCollins Children's Books, Harper Business, and HarperDesign imprints in India, expanding the brand's presence and offerings
• Managed book launch events and literature festivals, including the prestigious Jaipur Literature Festival
• Developed and curated engaging social media properties such as Harper at Cinema, Love At Harper, Criminally Good, Strictly Business, Literary Diwali, and Book Santa

• Business lead on Dabur, spearheading digital for 15 brands and 2 portals across 4 categories (haircare, skincare, homecare & dental care)
• Conceptualized, created, and executed digital strategies to deliver distinctive brand experiences and establish connections with diverse consumer groups
• This encompassed identifying new opportunities, implementing social media and paid media strategies, and more.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Built relationships with customers and community to establish long-term business growth.
• Compiled and analyzed data to determine approaches to improve sales and performance.

• Account Supervisor | Jan 2014 – Mar 2015 Account Manager | Mar 2013 – Dec 2013
• Developing and implementing award-winning digital campaigns and content for some of the biggest brands in the country
• Emphasizing innovative utilization of technology and social media to captivate audiences, amplify brand awareness, and deliver targeted communication

Key Clients: Bacardi (Bacardi, Breezer, Dewar's, Grey Goose), Viacom 18 (Comedy Central, VH1), Economic Times, Micromax, Skype, Toshiba, Greenlam (Mikasa), Airtel Talk, Videocon, KitchenAid, GAP, Den Networks, Orient, Save the Children, Tupperware

• Combining data, insights and pitch-perfect creativity to find and own the right combination of spaces, places, moments and voices along the Purchase Decision Journey
• Experienced in executing experiential, retail, and rural marketing initiatives, encompassing communication and activation strategies
• Key Clients: Dabur (Amla & Lal Tail), DuPont (13 verticals) and Clinton Health Access Initiative.