Subhasish Chatterjee

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications on different platforms
• Planned, implemented and tracked sales and marketing strategies to promote selected profitable SKU's of both Cement & Tyre segments
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability through BTL activities & digital campaigns
• Prepared and administered annual budget of INR 45 Cr mapped with annual Branding calendar

• Business Planning:
  > Working closely with Vice President Marketing in building “Brand Strategy” & managing annual planning process for branding including budgets, forecasts etc.
• Brand Communication:
  > Leading in process of creating communication strategies for 5 different tyre segments including advertisements, modes, content, consumer activations, contest & promotions.
  > Executing projects(Including contests, on ground implementation with agencies) of Marketing properties/Promotions events, Example: ET awards
• Brand commercials:
  > Responsible for strategizing marketing budget & supervising advertising & sales promotional spends at category level with approval from VP Marketing
• Brand Innovation:
  > Developing of marketing calendar & preparing of annual brand plan
  > Responsible for brand & product promotional strategy execution (BTL Activities), OOH implementation market wise for PAN INDIA in order to achieve overall Marketing/Brand objectives and business target.
  > Working closely with both Research & Creative agencies to drive compelling consumer communication which are anchored in strong Consumer Insights and beliefs
  > Providing design art works for development; Drafting briefs for design/ ad/ market research agencies; providing inputs into selection of respondents; Participating in research & providing feedback to R&D on research results.
• Brand Operations:
  > Leading management of creative & media agencies for all promotions/advertisements
  > Coordinating with supply chain on new product launches
  > For launch & Re-launch, providing channel wise activation plan (including which outlets, where product should be placed, how much to be placed etc)
  > Providing competitive insights(Market share for each product, presence of competition in similar brands, opportunities for extension),along with product Managers.

Personal Highlights @ Birla Tyres:
> FY20-21 In September’2020, recognized by chairman for Branding job role achievements in Birla Tyres, & was entrusted with new responsibility of PAN INDIA Brand management for Cement Division in Kesoram Industries Ltd.
> FY 19-20- Lead Co branding beautification project with “AAI” across entire Kolkata International Airport
> FY 19-20- Played key role in product launch of iconic “FUEL MILE” Tyres across 16 strategic locations of PAN INDIA
> FY18-19- Launched “Digital Marketing” & respectively found prominent place for nominee in ET Brand equity awards year after.
> FY 18-19- Key executor for participation in India’s Biggest International Trade fair at Hissar, Haryana.
> FY17-18- Designed “Project UDAY” - New approach towards cost reduction mapped with organizational operational efficiency
> FY16-17-Strategized and devised new loyalty program– GD for Business partners
> FY 14-15 till FY17-18 Conducted consumer preference Testing(CPT)for launch of new motorcycle tyre variant Firemaxx through a successful “Van campaign”

• Assessed brand expansion plans and present costs to forecast trends and recommend changes so that at least 50% + profitability can be adhered at Coastal Andhra Region
• Attained expert level of product knowledge, becoming go-to person for major sales and vendor negotiations
• Created milestone by getting registered in Vizag Steel Plant & bagging annual sales order of 100 Metric Tonne per month worth INR 720 lakhs annually

• Driving sales and marketing efforts for Godrej Locks and Kitchen Systems among varied stakeholders like retailers, architects, builders, interior designers, carpenters and end consumers, average GOLY of 60%
• Instrumental for distribution expansion of Godrej pad-locks amongst FMCG retail outlets along with increase of width of distribution at outlets.
• Exceeded goals by 105 % during sluggish 2nd quarter against target of INR 60 lakhs, wherein maintained healthy ratio of primary sales & secondary sales
• Increased Institutional sales volume by 20 % on tapping large institutions like NTPC, SAIL, BCCL, CCL, Indian School of Mines etc.
• Encouraged cross-selling of additional products and resolved all vendor and account problems efficiently
• Developed and executed sales presentations as well as both internal and external product training workshops.

• Responsible for increased growth and nurture Industrial equipment business across Bengaluru for products including Industrial Dishwasher, Industrial Laundry equipment’s through direct B2B client.
• Making regular visit to Government institutions and at list 10 to 15 direct new customers per month.

• Evaluated "Steel Plant" project site to determine conveyor channel for handling loads imposed by building foundations and associated materials.
• Calculated load levels & material stress factors to identify design constraints.
• Controlled 10 team members of contractor payroll & executed engineering activities to maintain work standards, adhere to timelines and meet quality assurance targets.
• Monitored Conveyorization turn key project to determine areas and processes needing improvement.